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Journal : Serat Rupa: Journal of Design

Realisme dalam Worldbuilding Melalui Studi Kasus pada Animasi Kimi no Na wa dan Song of the Sea Hermanudin, Danika; Ahmad, Hafiz Aziz
Serat Rupa: Journal of Design Vol 8 No 2 (2024): SRJD - JULI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v8i2.8148

Abstract

Worldbuilding has become a center of attention in the entertainment industry, especially in animation. However, attention to worldbuilding studies is still lacking compared to character and narrative. Researchers argue that worldbuilding can be closely related to character creation, reflecting known human traits and characteristics. So that "emotional realism" is formed and empathy from the audience is created. Likewise, in worldbuilding, the audience needs to feel connected to elements that are known and real. Realism in animation aims to create an impression that is real or similar to the real world. This does not mean animation must perfectly mimic the real world but rather aims to make the audience feel a connection or attachment to what they are witnessing. In this research, there are two animations, Kimi no Na wa (2016) and Song of The Sea (2014), using two contrasting approaches but successfully building worlds by utilizing elements from real-world locations. Therefore, a descriptive comparative analysis is conducted to reveal the differences in approaches and focuses used by the animation creators in achieving realism in worldbuilding.  
Hubungan Aktivitas dan Respon Emosi Estetik pada Konten Foto Instagramable Interior Coffee Shop Terhadap Visit Intention Munggarsari, Annisa Amalia; Ahmad, Hafiz Aziz
Serat Rupa: Journal of Design Vol 9 No 1 (2025): SRJD - JANUARI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v9i1.8168

Abstract

Today, coffee shops are not only a place to drink coffee, but also a symbol of urban lifestyle. The transformation of the function of coffee shop space from a place to discuss to a place to socialize and work and even take pictures has a significant impact on visitor preferences. These preferences are currently influenced by social media content, especially Instagram as a photographic platform with the largest number of users. Instagrammable photo content not only triggers aesthetic emotional responses, but also influences visit intention behavior. This study aims to explore the relationship between user activity, aesthetic emotional response, and its impact on visit intention in the context of Instagrammable photo content of coffee shop interiors. The research method used mixed methods, qualitative and quantitative. The results showed that user activity motivations, such as gathering, eating and drinking, working, taking pictures and aesthetic emotional responses were positively correlated with visit intention. There is a tendency for audiences to choose content with warm color ambience for activities such as working or eating and drinking coffee, while gathering and photo activities are more likely to choose content with vibrant ambience.