Article Per Year (5 Year)
p-Index From 2021 - 2026
4.462
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Manajemen Jurnal Keuangan dan Perbankan Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Jurnal Akuntansi Multiparadigma Wacana, Jurnal Sosial dan Humaniora MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) Asia-Pacific Management and Business Application Jurnal Manajemen Indonesia Management and Economics Journal (MEC-J) JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi JBMR: Journal of Business and Management Review Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) BISMA (Bisnis dan Manajemen) Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Management Risiko dan Keuangan West Science Business and Management Jurnal Kewirausahaan dan Inovasi Management Analysis Journal
Siti Aisjah
Fakultas Ekonomi Dan Bisnis Universitas Brawijaya
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 91 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 91 Documents
Search

 3   4   5   6   7 
Pengaruh Potongan Harga, Kualitas Produk Dan Ulasan Produk Terhadap Keputusan Pembelian Produk Kroku Di Marketplace Oktavian, Eksa; Aisjah, Siti
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 3 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.02.3.02

Abstract

This research aims to determine the effect of discounts, product quality, and product review on Kroku purchase decision at marketplace. Kroku is a company engaged in the creative industry that customizes matches according to customer wishes. The type of this research is explanatory research which explains the casual relationship between variables through hypothesis tests. This research used a sample of 68 respondents. sampling using purposive sampling technique with the characteristics of a minimum age of 17 years and already know about Kroku product in Tokopedia. This research used a validity test, reliability test, classic assumption test, and hypothesis test. The analysis technique used is multiple linear regression using SPSS 26. Based on the results of the study, it was explained that price discounts, product quality, and product reviews had an effect on purchasing decisions.   Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh potongan harga, kualitas produk, dan ulasan produk terhadap keputusan pembelian produk Kroku di marketplace. Kroku merupakan perusahaan yang bergerak dibidang industri kreatif yang mengkostumisasi korek api sesuai dengan keinginan pelanggan. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan kausal antara variabel-variabel melalui pengujian hipotesisi. Penelitian ini menggunakan sampel sebanyak 68 responden. Pengambilan sampel menggunakan teknik purposive sampling dengan karakteristik berusia 17 tahun keatas, mengikuti Instagram Kroku dan mengetahui produk Kroku di Tokopedia.com. Penelitian ini menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, dan uji hipotesis. Teknik analisis yang digunakan adalah analisis regresi linier berganda dengan menggunakan SPSS 26. Berdasarkan hasil penelitian menjelaskan bahwa potongan harga, kualitas produk, dan ulasan produk berpengaruh terhadap keputusan pembelian.
Pengaruh Bauran Promosi Terhadap Keputusan Pembelian Pegguna Tokopedia Genira, Chika Felsia; Aisjah, Siti
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.4.11

Abstract

Technological development has brought along technological innovations such as the emergence of e-marketplaces and has changed people’s shopping behavior into online shopping. The fierce competition between those e-marketplaces requires a good implementation of promotional mix in order to increase customers’ purchasing decision. The objective of this research is to identify the influence of promotional mix, which consists of advertising, sales promotion, event and experiences, public relation and publicity, online and social media marketing, and mobile marketing on the purchasing decision of Tokopedia users in Malang. This explanatory research explains the causal relationships between its variables. The data of this research was harvested by distributing questionnaires to 120 people in Malang, who were selected using non-probability sampling method and purposive sampling with the criteria of Tokopedia users who live in the city with the minimum age of seventeen years and who have made any purchase from the e-marketplace. The results of the multiple linear regression analysis performed in SPSS version 29 have led to findings that event and experiences, public relation and publicity, online and social media marketing, and mobile marketing significantly influence the purchase decisions of Tokopedia users and that advertising and sales promotion do not significantly affect the purchase decision.   Abstrak Perkembangan teknologi menghadirkan inovasi teknologi berupa munculnya e-marketplace dan mengubah kebiasaan berbelanja menjadi secara online. Persaingan bisnis yang tinggi antar e-marketplace sehingga diperlukan implementasi bauran promosi yang baik untuk meningkatkan keputusan pembelian pelanggan. Penelitian ini bertujuan untuk mengetahui pengaruh dari bauran promosi yang terdiri dari advertising, sales promotion, event and experiences, public relation and publicity, online and social media marketing, dan mobile marketing terhadap keputusan pembelian pengguna Tokopedia di Malang. Jenis penelitian ini adalah eksplantori yang menjelaskan hubungan sebab akibat antar variabel. Penelitian ini menggunakan sampel sebanyak 120 responden dengan metode nonprobability sampling dengan teknik purposive sampling. Penyebaran kuesioner dilakukan di Malang. Sampel terdiri dari responden yang berdomisili di Malang, berusia diatas 17 tahun, dan pengguna Tokopedia yang sudah pernah melakukan pembelian. Analisis data menggunakan Analisis Regresi Linear Berganda dan uji hipotesis menggunakan uji F dan uji t yang diolah dengan SPSS ver.29. Hasil pengujian menunjukkan variabel event and experiences, public relation and publicity, online and social media marketing, dan mobile marketing memiliki pengaruh signifikan terhadap keputusan pembelian pengguna Tokopedia, sedangkan variabel advertising dan sales promotion tidak memiliki pengaruh signifikan terhadap keputusan pembelian pengguna Tokopedia.
Pengaruh Social Media Marketing, Celebrity Endorser, Dan Brand Trust Terhadap Purchase Decision Sumantri, Dzaki Maulana; Aisjah, Siti
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.1.24

Abstract

Fashion business in Indonesia is currently developing along the advancement of technology, particularly the internet. This phenomenon is related to the emergence of consumer’s choices in their decision to purchase fashion products. Erigo, as one of the fashion business, is required to conduct activities that can increase purchase decision. The objective of this developmental explanatory research is to identify the effects of social media marketing through Instagram, celebrity endorser, and brand trust on purchase decision. Using non-probability sampling method and purposive sampling technique, 117 people considered as Generation Z in East Java who have made at least one purchase of Erigo products were selected as the sample of this quantitative study. The research data was acquired via questionnaires and was analyzed using IBM SPSS version 26. This study finds that socialmedia marketing through Instagram, celebrity endorser, and brand trust positively and significantly influence the decision to purchase Erigo products.     Abstrak Fashion di Indonesia telah mengalami perkembangan seiring dengan perkembangan teknologi khususnya internet. Fenomena ini berkaitan dengan munculnya banyak pilihan konsumen dalam purchase decision produk fashion.  Erigo sebagai pelaku usaha fashion dituntut untuk melakukan kegiatan yang dapat meningkatkan purchase decision. Tujuan penelitian ini adalah untuk mengetahui pengaruh social media marketing instagram, celebrity endorser, dan brand trust terhadap purchase decision. Jenis penelitian ini adalah penelitian eksplanasi dengan sifat penelitian pengembangan. Penelitian ini menggunakan pendekatan kuantitatif dengan jumlah 171 sampel yang merupakan konsumen generasi Z produk Erigo di Jawa Timur dengan minimal transaksi satu kali. Teknik sampling pada penelitian ini menggunakan non-probability sampling dengan metode purposive sampling. Data hasil penyebaran kuesioner pada penelitian ini kemudian dianalisis dengan menggunakan aplikasi IBM SPSS versi 26. Hasil pada penelitian ini adalah variabel social media marketing instagram, celebrity endorser dan brand trust berpengaruh positif dan signifikan terhadap purchase decision produk Erigo
ANALISIS KEBERHASILAN PELATIHAN MENGGUNAKAN METODE EMPLOYEE NET PROMOTER SCORE DAN MODEL KIRKPATRICK Aisjah, Siti; Almira, Yorina Huwaida
Jurnal Kewirausahaan dan Inovasi Vol. 1 No. 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2022.01.1.07

Abstract

This research aims to analyze trainings’ success using Employee Net Promoter Score Method and Kirkpatrick Model. As this study attempts to conclude research phenomena that are disclosed using research reports, it is considered as descriptive research. Using saturated sampling, all eight employees of PT. XYZ who have joined sales negotiation trainings were selected as the sample. Based on the descriptive statistical analysis, the Employee Net Promoter Score is in the high category. According to Kirkpatrick Model analysis, the relevance of the training programs with the real job is in the outstanding category, the understandability of the training material is in the outstanding category, the applicability of the training materials to the real job is in the outstanding category, facilitators’ attractiveness in running the program is in the outstanding category, and the understandability of facilitators in delivering the material is in the outstanding category. Based on the scores above, it can be concluded that the trainings conducted by PT. XYZ is successful.
ANALISIS LINGKUNGAN UNTUK MENENTUKAN STRATEGI BISNIS Sefel, Raja Abiyyu; Aisjah, Siti
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.2.17

Abstract

People’s need for smartphones is increasing globally, including in Indonesia. In Riau province, particularly in Pelalawan Regency, there is a business unit that engages in the sales of smartphone peripherals and internet data plan; it is Caghonti Ponsel. The business’ sales during the last six months have not been stable, and this affects its continuity. Using the problem as the research background, this study aims to identify and analyze the strengths, weaknesses, opportunities, and the threats of the business and to recommend the suitable strategy for the company. This qualitative descriptive research uses primary data obtained from interviews, observations, and documentations and secondary data in forms of books, journals, articles, etc. the instruments of the analysis are IFE Matrix, EFE Matrix, SWOT Matrix, and QSPM Matrix. The results of the analysis indicate that the most suitable strategy for Caghonti Ponsel is market penetration.
Pengaruh Citra Merek, Persepsi Harga Dan Lokasi Terhadap Keputusan Menginap Kembali (Studi Pada Konsumen Hotel Kriyad Arra Amandaru Cepu, Jawa Tengah) Handrianto, Budi; Vildayanti, Rina Ayu; Noermijati; Aisjah, Siti; Ananda Sabil Hussein
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 01 (2023): JIMEK VOLUME 6 NO 1 2023
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v6i01.4175

Abstract

The purpose of this study was to determine the effect of brand image, perceived price, and location on the decision to stay again. The sample in this study was 96 consumers from the Kyriad Arra Amandaru Cepu Hotel, Central Java, calculated using the Slovin Formula, with the method used being non-probability sampling by distributing questionnaires using the simple random sampling technique. The research instrument is a questionnaire with a Likert scale. The results of the respondents' answers to the questionnaire given were then processed using SPSS software version 25. The researchers found that the brand image variable partially affected the purchase decision variable, and the price perception and location variables had an effect on the decision variable to stay again.
Drivers of Green Supply Chain Initiatives on the Economic Performance of SMEs In Malang Surachman, Surachman; Aisjah, Siti; Prabandari, Sri Palupi
Jurnal Bisnis dan Manajemen Vol. 11 No. 1 (2024): Jurnal Bisnis dan Manajemen Volume 11 Nomor 1 Tahun 2024
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v11i1.11266

Abstract

Green Supply Chain Management (GSCM) is a strategic concept of sustainable enterprise development that emerged from the "traditional" concept. GSCM is a way to integrate an environmental perspective into all aspects of supply chain management, including product design, raw material selection, manufacturing processes, final product delivery to consumers, and end-of-life product management. This study aims to examine the driving factors of green supply chain initiatives on the economic performance of MSEs in East Java. This study uses a quantitative approach; the method used is factor analysis using confirmatory factor analysis (CFA). The results showed that of the 40 items scattered, we were able to form six factors that were adjusted to the similarity of the item indicators. The total contribution of the six factors formed is 68.955%, meaning that overall, the six factors formed can answer 68.955% of the research problem. The six factors that drive supply chain initiatives and the economic performance of East Java MSEs include green purchasing, eco-design, internal environmental management, customer cooperation, technological factors, and investment recovery.
Analisis Financial Distress Dengan Altman Z-Score Lubis, Haikal Yasin; Aisjah, Siti
Jurnal Management Risiko dan Keuangan Vol. 3 No. 3 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmrk.2024.03.3.04

Abstract

The objective of this quantitative descriptive study is to analyze the indication of financial distress in cigarette manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the 2019-2022 period. The indication was based on the increments in cigarette excise tax. Altman Z-Score was used since the samples are public manufacturing companies. The results of the analysis indicate that PT Gudang Garam Tbk and PT HM Sampoerna Tbk was never under financial distress during the research period. However, their Z-Scores were fluctuating, which suggest them to improve and enhance several financial ratios. Further, PT Wismilak Inti Makmur Tbk also never had any financial distress during the period. In fact, its Z-Scores were stable and tended to increase, requiring the company to maintain and even increase its financial performance. PT Bentoel Internasional Investama Tbk and PT Indonesian Tobacco Tbk were once in grey area and experienced financial distress for two consecutive years during the research period.   Abstrak Penelitian ini bertujuan untuk menganalisis indikasi financial distress pada perusahaan manufaktur sub sektor rokok yang terdaftar di Bursa Efek Indonesia (BEI) periode 2019-2022 yang didasarkan atas fenomena peningkatan tarif cukai rokok. Penelitian ini termasuk penelitan deskriptif dengan pendekatan kuantitatif. Alat analisis yang digunakan adalah Altman Z-Score (1968) karena dibuat dengan menggunakan perusahaan manufaktur go public sebagai sampel. Hasil penelitian menunjukkan bahwa PT Gudang Garam Tbk dan PT HM Sampoerna Tbk tidak mengalami financial distress pada periode 2019-2022 tetapi memiliki Z-Score yang mengalami penurunan sehingga perlu memperbaiki dan meningkatkan beberapa rasio keuangan. PT Wismilak Inti Makmur Tbk juga tidak mengalami financial distress pada periode 2019-2022 tetapi memiliki Z-Score yang relatif stabil dan meningkat sehingga harus mempertahankan maupun meningkatkan kinerja keuangannya. Di sisi lain, PT Bentoel Internasional Investama Tbk dan PT Indonesian Tobacco Tbk pernah berada di grey area dan mengalami financial distress selama 2 tahun berturut-turut pada periode 2019-2022.
UNDERSTANDING COUNTRY RISK TOWARD FOREIGN DIRECT INVESTMENT MODERATED BY EASE OF DOING BUSINESS RANKING (Study in ASEAN (Indonesia, Malaysia, Thailand, Philippines, and Vietnam)) Pertiwi, Nanda; Ratnawati, Kusuma; Aisjah, Siti
Jurnal Aplikasi Manajemen Vol. 18 No. 2 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.02.07

Abstract

This research involves the phenomenon of Foreign Direct Investment. The purpose of this study is to analyze the determinants of country risk on Foreign Direct Investment (FDI), which is moderated by the rating of ease of doing business (EODB). The utilized sampling technique was purposive sampling. The objects of this research are Indonesia, Malaysia, Thailand, the Philippines, and Vietnam. Data analysis in this study utilized the Partial Least Squares (PLS) modeling approach. The results showed that 1) Political risk did not significantly influence FDI for Indonesia, Malaysia, and Vietnam, but did influence for Thailand and the Philippines. 2) Financial risk reflected by macroeconomic conditions significantly influenced Foreign Direct Investment for Indonesia, Malaysia, Thailand, the Philippines, and Vietnam. 3) The EODB rank moderated the influence of political risk on Foreign Direct Investment for Thailand but did not moderate for Indonesia, Malaysia, the Philippines, and Vietnam. 4) The EODB rating did not moderate the effect of financial risk on Foreign Direct Investment for all the studied countries. Finally, 5) the results of ranking the five studied countries based on country risk level from lowest to highest showed that Malaysia was first, followed by Thailand in second place, then the Philippines in third place and Vietnam in fourth, and the last was Indonesia in fifth (last) place. This means that Indonesia has the highest country risk value compared to the other ASEAN countries that became the objects of this research.
Perspektif Kinerja Keuangan Bank Syariah di Indonesia Aisjah, Siti; Kusumawati, Endah
Jurnal Aplikasi Manajemen Vol. 9 No. 4 (2011)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose - This study examines the implementation of financial performance system sharia bank based on Bank Indonesia regulatory No.9/1/PBI/2007 is CAMELS method. Design methodology/approach - The type of descriptive research and the sampling technique with the purposive sampling. Sharia Banks in Indonesia are a sample of Bank Sharia Mandiri, Bank Sharia Mega Indonesia and Bank Muamalat Indonesia. The data in the form of annual report, the calculation of profit and loss statements of retained earnings, as well as the Capial Adequecy Ratio. Year study period from 2007-2009. Methods of data analysis is the analysis of CAMEL. Findings-The results show that the financial performance of the national private sharia banks are better than the government of sharia banks. From the aspect of capital, management, and earnings, are both considered very good and very healthy otherwise. As for the aspect of asset quality and liquidity, the national private sharia banks tend to perform better than the government's sharia banks. Limitations/implications Limitations of this research method used is the CAMELS without examining the sensitivity factor (S).
Co-Authors . Sugiarti . Surachman ., Jumahir A. Dewantoro Marsono Afifah, Marisa Mursyidhatul Agung Laksana Agustian Eko Hadianto Agustian Eko Hadianto, Agustian Eko Ahmad, Zainuddin AINUR ROFIQ Almira, Yorina Huwaida Ananda Sabil Hussein Anggraini, Mutia Rizki Ardiansyah Muhammad Arifah, Hilda Astrid Puspaningrum Atim Djazuli Bastomi, Mohamad Bhagas Pratyaksa Mahardhika Budi Handrianto Chintya Dewi Ekacittasari Christin Susilowati Cicik Retno Wati Deni, Febrianto Frans Denny Indra Prastiawan Dessy Handa Sari Devia, Aldeline Nolita Diana Ayu Kartikasari Dunga Dwi Barinta Ekacittasari, Chintya Dewi ENDAH KUSUMAWATI Fadhila, Wildan Genira, Chika Felsia Hilda Arifah Imron, Maulidatussa'adah Indah Rachma Putri Karismajid Nur Laksana Khair, Muthi Abul Kusniyah, Nur Kusuma Ratnawati Laksana, Agung Lilik Choirotul Mafula Lilis Suindrawati Lubis, Haikal Yasin M. Aan Faizal Mubarak Maesaroh, Eka Siti Mafula, Lilik Choirotul Maulana, Luthfila Akbar Melindhar, Suristika Moeljadi Moeljadi Nanda Karprilano Narahdita, Ajeng Putri Noermijati NUR HASANAH Nur Khasanah Oktavian, Eksa Panji Rizki Maulana Permatasari, Aisyah Devi Pertiwi, Nanda Prastiawan, Denny Indra Putra, Hasannudin Nursalim Putri, Indah Rachma Rahmadhi, Nanda Supraba Raisa Fitri Ramadani Wibowo Ramadhan, Satria Putra Ratih Mardianti Reno Furqon Kusumawardana Ricki Prajamukti Ricky Indra Gunawan Rico Eka Wahyu Hudiwijono Rofiaty, Rofiaty Salsabila, Ellen Elysia Saputra, Idang Raya Sefel, Raja Abiyyu SEPTI WULANDARI Septi Wulandari Sri Palupi Prabandari Sri Palupi Prabandari Stefan Yudhanto Sugiarti, . Suindrawati, Lilis Sumantri, Dzaki Maulana Sunaryo Sunaryo Surachman Surachman Surachman Surachman, Surachman Suristika Melindhar Susilowati, Christine Ubud Salim Ubud Salim Ubud Salim Ury Tri Rahayu Vierkury Metyopandi Vildayanti, Rina Ayu Wati, Cicik Retno Wildan Fadhila Wirani, Bella Nisa Yana Respati Dewi Yuni Kusuma Arumsari Zainuddin Ahmad Zulianto, Angga