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All Journal JURNAL AKUNTANSI DAN AUDITING JURNAL BISNIS STRATEGI Sinergi Jurnal Teknik Pengairan: Journal of Water Resources Engineering Infestasi Wahana Teknik Sipil: Jurnal Pengembangan Teknik Sipil E-Dimas: Jurnal Pengabdian kepada Masyarakat Teras Jurnal AKRUAL: Jurnal Akuntansi Potensi : Jurnal Sipil Politeknik Syntax Literate: Jurnal Ilmiah Indonesia SIKLUS: Jurnal Teknik Sipil Jurnal Informasi Kesehatan Indonesia (JIKI) Martabe : Jurnal Pengabdian Kepada Masyarakat ARIKA Jurnal Darma Agung Jurnal REKSA: Rekayasa Keuangan, Syariah dan Audit Jurnal Teknologi dan Rekayasa Sumber Daya Air Socius: Social Sciences Research Journal Journal Economics Technology and Entrepreneur Jurnal Al Maesarah : Jurnal Pengabdian Kepada Masyarakat Bidang Pendidikan, Sosial, dan Kemasyarakatan Jurnal Jalan Jembatan Jurnal Serina Abdimas
Dewi Amalia
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Journal : ARIKA

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Analisis Strategi Penjualan Produk Saridele Menggunakan Metode SWOT dan BCG pada UMKM Saridele Segan Sugiarto, Vito Andrianto Pratama; Pratama, Andreas Dhiyong; Ishaq, Ardan Maulana; Saputri, Aisyatul Widad; Fitriani, Anisa Putri; Amalia, Dewi; Hariastuti, Ni Luh Putu
ARIKA Vol 19 No 1 (2025)
Publisher : Industrial Engineering Study Program, Pattimura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/arika.2025.19.1.21

Abstract

Soy milk is an alternative drink to replace cow's milk, and it is popular because it is highly nutritious. The availability of market opportunities for this substitute product is the basis for designing a business development strategy for Saridele Segan MSMEs through a SWOT analysis approach and the Boston Consulting Group (BCG) matrix. This study aims to formulate strategies and evaluate product positions in a business portfolio based on relative market share and market growth rate. SWOT analysis is used to identify the strengths, weaknesses, opportunities, and threats faced by this MSME. At the same time, the BCG matrix helps determine the optimal strategy for products in the Stars, Cash Cows, Question Marks, and Dogs categories. The study results indicate that Saridele Segan MSMEs are in quadrant 1 of the SWOT matrix and quadrant II of the Question Mark BCG group. The selected strategy refers to the SO strategy. Namely, an aggressive strategy to expand the market by maximizing the potential of superior products through the exploitation of Cash Cows to support investment in Question Marks and increase competitiveness through product innovation and operational efficiency. The integrated SWOT and BCG approach provides a practical strategic framework for the sustainability of Saridele MSMEs in a more competitive market.
Co-Authors Abdallh Lhwaint, Abdallh Ahmed, Suliman Badawi Amarta, Agastyasa Ghea Antonius Siswanto ANWAR, WIWIN ARMOLDO OKTAVIANI Ariani, Windy Novita Arofah, Muhammad Bayu Asri, Muhammad Rizal Aswin, Lim Aziza, Putri Fadhilla Azizah, Zahra Fitri Chamidy, Harita Nurwahyu Chatarina Umbul Wahyuni Desiandi Sayful Anwar Dinata, Noer Fadzri Perdana Djatnika, Tjetjep Erfan Muhammad, Erfan Ery Radya Juarti, Ery Radya Ezra Finesia Simbolon, Eva Faisal Estu Yulianto, Faisal Estu Febrianti, Resty Firia, Nisa Firuliadhim, Firuliadhim Fitria, Syarifa Fitriani, Anisa Putri Githa Pratiwi, Shiwanggie Gulo, Elrich Gratiawan WD Guritno, Bagus Hatta, Fitriani Hendry . Hidayat, Muhammad Fahrurrozi Ida Sugiarti Ishaq, Ardan Maulana Ivan, Hans Jordy, Riskia Kartika, Hendira Rita Keryanti, Keryanti Khoerani, Annisa Krisologus, Yulianto Petrus Kumala sari, Putu tantri Kusuma, Yusmiati Liana Susanto Lindung Zalbuin Mase, Lindung Zalbuin Min, Joe Lian Muhammad Abu Bakar Sidik Mujiman Mujiman, Mujiman Mulyadi Yuswandono Nasution, Ade Nur Rabbiah Ni Luh Putu Hariastuti Nisrina, Ratu Salma Nursyafril, Nursyafril Permana, Adrian Dwi Pratama, Andreas Dhiyong Prayetno, Eko PUDIN, APIP Puspita, Deasy Hary Rahman Rahayu, M. Ageng Rahmat Permana, Rahmat Rani Betseba, Sitorus Tio Ruchiyat, Iman Ruchyat, Iman Sabila, Rifa Said, Jamaliah Saputri, Aisyatul Widad Setyaningrum, Dewi Janti Sihombing, Atmy Verani Rouly Sugiarto, Vito Andrianto Pratama Sukandar, Beny Mulyana Sulaiman , Raihan Maulana Sulaiman, Suherman Sumiadi, Sumiadi Suripto Suripto Tarjo Tarjo Tuty Emilia Agustina Very Dermawan WD Gulo, Elrich Gratiawan Winata, Candra Yackob Astor Yuniarwati, Yuniarwati Yuswandono, Mulyadi