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All Journal Pembaharuan Hukum Journal of Education, Humaniora and Social Sciences (JEHSS) Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Ilmiah Edunomika (JIE) JURNAL MANAJEMEN PENDIDIKAN Community Development Journal: Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat LEGAL BRIEF CITRA JUSTICIA : Majalah Hukum dan Dinamika Kemasyarakatan Jurnal Pengabdian kepada Masyarakat Berajah Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Management and Digital Business Jurnal Pengabdian Mandiri Innovative: Journal Of Social Science Research Jurnal Umum Pengabdian Masyarakat (JUPEMAS) International Journal of Business, Economics & Financial Studies Digital Business Progress Journal of International Islamic Law, Human Right and Public Policy Community Service Progress
Imelda Mardayanti
Department Of Management, Sekolah Tinggi Ilmu Ekonomi Bina Karya Tebing Tinggi, Padang Hulu, Tebing Tinggi, 20631 Sumatera Utara, Indonesia
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Journal : Jurnal Ilmiah Edunomika (JIE)

 1 
PENGARUH CITA RASA DAN WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN PEMBELIAN MIE AYAM JAMUR “LARISSS” DI KECAMATAN BAJENIS KOTA TEBING TINGGI Cindy Anita Damanik; Dara Amalia; Fitrianingsih; Imelda Mardayanti
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17296

Abstract

The purpose of this study is to determine the effect of Taste on Purchase Decisions, the effect of Word of Mouth on Purchase Decisions, as well as the simultaneous effect of Taste and Word of Mouth on Purchase Decisions for Mushroom “Larisss” Chicken Noodles. This research uses a quantitative approach. The population in this study consists of all buyers of “larisss” Mushroom Chicken Noodles in Bajenis Subdistrict, Tebing Tinggi City, with the sampling technique using Accidental Sampling and the Cochran formula, resulting in a total of 96 samples. The results of the study found that Taste has a significant positive effect on Purchase Decisions, Word of Mouth has a significant positive effect on Purchase Decisions, and both Taste and Word of Mouth have a significant positive effect simultaneously on Purchase Decisions.
PENGARUH CONTENT MARKETING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN PADA UMKM KERIPIK AYRA DI KOTA TEBING TINGGI Andiny; Putri Nabila Ningsih Sitorus; Willy Cahyadi; Imelda Mardayanti
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17300

Abstract

This study aims to analyze the effect of content marketing (X1) and electronic word of mouth (E-WOM) (X2) on purchasing decisions (Y) at Ayra Chips UMKM in Tebing Tinggi City. The method used is quantitative by distributing questionnaires filled out by 96 respondents selected using accidental sampling techniques in the period December 2024 to January 2025. The results of the analysis show that both X variables have a positive and significant effect on Y variables, where content marketing and E-WOM are able to increase purchasing decisions at Ayra Chips. Validity and reliability tests state that the questionnaire instrument used has a good level of validity and reliability. The coefficient of determination test shows that both X variables are able to contribute 55.6% to the Y variable. The results of the study are consistent with the theory that states that content marketing (X1) and E-WOM (X2) are important factors that influence purchasing decisions (Y).
PENGARUH PROMOSI MEDIA SOSIAL DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK UMKM KOTA TEBING TINGGI (STUDY KASUS PADA KERIPIK PISANG KEPOK KELING) Dwi Zahrani; Fatimah Dinda Khairani; Rusmewahni; Imelda Mardayanti
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17581

Abstract

This study aims to determine the Influence of Social Media Promotion and Product Quality on the Purchase Decision of MSME Products in Tebing Tinggi City (Case Study on Kepok Keling Banana Chips). The analysis method used in this study is to use an instrument test, namely validity and reliability tests. Classic assumption tests, namely normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression analysis, determination coefficient analysis (R2), hypothesis tests, namely the T test and F test. The results of data processing in this study are Social Media Promotion Affects Purchasing Decisions, Product Quality Affects Purchasing Decisions, Social Media Promotion and Product Quality Affect Simultaneously (Simultaneously) Purchasing Decisions.
Co-Authors Aditya, Rizka Dina Afandi, Deva Alfina Yusra Alif Tromi Gulo Amudi, Ivana Supi Al Andiny Angga Fitra Hadi Anggun, Depina Arfah, Yenni Ari Syahputra Ari Syahputra Arief Rahman Hakim Arseto, Dedy Dwi Bobby Hartanto Cahyadi, Willy Cai Cen, Cia Cindy Anita Damanik Citra Saffanah Dara Amalia Deddy Dwi Arseto Deddy Dwi Arseto Diana Stephany Br. Tamba Didik Gunawan Didik Gunawan Dwi Zahrani Eka Elvira Br. Sinaga Fatimah , Huswatun Fatimah Dinda Khairani Fitrianingsih Fitrianingsih Gunawan, Didik Haikal Iskandar Hashina Harahap Hanna Sajidah Sinaga Haratikka, Haya Haya Haratikka Haya Haratikka Hulu, Fonaha Ibnu Hadi Indriani Nainggolan Irham Lubis Ismail Ismail Lysa Tantria M Alang Khairunnizar M. Alang Khairunnizar M.Alang Khairunnizar Markahasa Timbul Merlinna Muhammad Hilalul Hamdhi Muhammad Wahyu Hamijaya Nizar, M. Alang Khairun Nurnabilla, Siti Nurwijayanti Pramana, Rahmad Mugi Purba, Rakhmawati Purwanto, Hadi Putri Nabila Ningsih Sitorus Putri Ramadhani Putri, Adhayana Adinda Rapat Piter Sony Restu Akbar Suryaman Reynanda, Abbie Rusmewahni Sarwoto SARWOTO SARWOTO Sarwoto Sarwoto Sony, Rapat Piter Sri Devi Hariani Suriani Suriani Tarigan , Ingan Malem Tobing, Yuni Artha Teresia Lumban Utami, Aulia Putri Wani Saragih, Tri Yenni Arfah Yenni Arfah