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All Journal Pembaharuan Hukum Journal of Education, Humaniora and Social Sciences (JEHSS) Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Ilmiah Edunomika (JIE) JURNAL MANAJEMEN PENDIDIKAN Community Development Journal: Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat LEGAL BRIEF CITRA JUSTICIA : Majalah Hukum dan Dinamika Kemasyarakatan Jurnal Pengabdian kepada Masyarakat Berajah Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Management and Digital Business Jurnal Pengabdian Mandiri Innovative: Journal Of Social Science Research Jurnal Umum Pengabdian Masyarakat (JUPEMAS) International Journal of Business, Economics & Financial Studies Digital Business Progress Journal of International Islamic Law, Human Right and Public Policy Community Service Progress
Imelda Mardayanti
Department Of Management, Sekolah Tinggi Ilmu Ekonomi Bina Karya Tebing Tinggi, Padang Hulu, Tebing Tinggi, 20631 Sumatera Utara, Indonesia
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Journal : Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)

 1 
THE EFFECT OF LIVE STREAMING AND ONLINE CUSTOMER REVIEW ON THE PURCHASE DECISION OF HANA FASHION PRODUCTS IN TIKTOK SHOP WITH CONSUMER TRUST AS AN INTERVENING VARIABLE Merlinna; Lysa Tantria; Fitrianingsih; Imelda Mardayanti
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.2860

Abstract

This study aims to analyze the influence of live streaming and online customer reviews on purchasing decisions for Hana Fashion products at TikTok Shop with consumer trust as an intervening variable. The research method used is a quantitative approach with data collection through an online questionnaire from 96 respondents who have made purchases at the store. Data analysis was carried out using SmartPLS 3.0 software. The results of the study showed that live streaming and online customer reviews had a significant effect on purchasing decisions. Online customer reviews were also shown to have a positive effect on consumer trust, but consumer trust did not have a significant effect on purchasing decisions and was unable to mediate the relationship between the two independent variables and purchasing decisions. These findings indicate that although trust is important in a digital context, purchasing decisions at TikTok Shop are more influenced by visual content and direct reviews from other users. Therefore, business actors need to optimize live streaming and customer review strategies in increasing purchasing decisions on social media-based e-commerce platforms.
LEGAL PROTECTION FOR CONSUMERS IN CONDUCTING ELECTRONIC TRANSACTIONS Imelda Mardayanti
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 3 No. 2 (2023): July (July-September)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v3i2.1117

Abstract

Electronic transactions are legal actions carried out using computers, computer networks, and/or other electronic media. Violations of consumer rights, especially in electronic transactions, need to be addressed through statutory regulations. The purpose of this research is for consumers in conducting electronic transactions to know legal remedies that can be taken to find out the form of legal protection for consumers in conducting electronic transactions in Indonesia. The research method is normative law because it examines legal principles, legal systematics, and the level of legal synchronization.Legal remedies that can be taken by consumers when they get goods that are not in accordance with what is offered by the seller, namely through the court and outside the court, as well as legal protection for consumers in conducting electronic transactions are contained in Law Number 8 of 1999 concerning Consumer Protection and in Law Number 11 of 2008 concerning Information and Electronic Transactions.
LEGAL PROTECTION FOR CONSUMERS AGAINST SKINCARE PRODUCTS WITHOUT MARKETING PERMITS THAT ARE SOLD FREELY Imelda Mardayanti
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 3 No. 4 (2024): January (January-March)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v3i4.1400

Abstract

This research aims to find out how legal protection is for consumers regarding skincare products without distribution permits that are sold freely. This research focuses on examining the application of the rules/norms in positive law, which is then connected to the problems discussed in this research. Using a statutory approach method (state approach). The data collection method used in the research is document study as the first step in legal research. The results of this research show that this research concluded that consumers who experience losses as a result of consumer rights being violated by business actors can take legal action. Implementation of Law no. 8 of 1999 concerning Consumer Protection has not been optimal in providing compensation to consumers who are harmed by products from business actors. Consumers who experience losses due to legal violations committed by business actors can take legal action against them through litigation or non-litigation. Consumers have the right to obtain safety from goods/services that must not be dangerous if consumed so that consumers are not harmed both physically and spiritually.
Co-Authors Aditya, Rizka Dina Afandi, Deva Alfina Yusra Alif Tromi Gulo Amudi, Ivana Supi Al Andiny Angga Fitra Hadi Anggun, Depina Arfah, Yenni Ari Syahputra Ari Syahputra Arief Rahman Hakim Arseto, Dedy Dwi Bobby Hartanto Cahyadi, Willy Cai Cen, Cia Cindy Anita Damanik Citra Saffanah Dara Amalia Deddy Dwi Arseto Deddy Dwi Arseto Diana Stephany Br. Tamba Didik Gunawan Didik Gunawan Dwi Zahrani Eka Elvira Br. Sinaga Fatimah , Huswatun Fatimah Dinda Khairani Fitrianingsih Fitrianingsih Gunawan, Didik Haikal Iskandar Hashina Harahap Hanna Sajidah Sinaga Haratikka, Haya Haya Haratikka Haya Haratikka Hulu, Fonaha Ibnu Hadi Indriani Nainggolan Irham Lubis Ismail Ismail Lysa Tantria M Alang Khairunnizar M. Alang Khairunnizar M.Alang Khairunnizar Markahasa Timbul Merlinna Muhammad Hilalul Hamdhi Muhammad Wahyu Hamijaya Nizar, M. Alang Khairun Nurnabilla, Siti Nurwijayanti Pramana, Rahmad Mugi Purba, Rakhmawati Purwanto, Hadi Putri Nabila Ningsih Sitorus Putri Ramadhani Putri, Adhayana Adinda Rapat Piter Sony Restu Akbar Suryaman Reynanda, Abbie Rusmewahni Sarwoto Sarwoto Sarwoto SARWOTO SARWOTO Sony, Rapat Piter Sri Devi Hariani Suriani Suriani Tarigan , Ingan Malem Tobing, Yuni Artha Teresia Lumban Utami, Aulia Putri Wani Saragih, Tri Yenni Arfah Yenni Arfah