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All Journal Journal of Consumer Science Journal of Consumer Sciences Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Jurnal MEBIS (Manajemen dan Bisnis) Equity: Jurnal Ekonomi Jurnal Kewarganegaraan Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Multidisiplin Pengabdian Kepada Masyarakat (M-PKM) Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis
Herlissha, Novita
Universitas Bangka Belitung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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The Utilization of E-Commerce and QRIS as Digital Payment Tools to Improve Sales Performance through Competitive Advantage in MSME Wahyudin, Nanang; Herlissha, Novita; Christianingrum, Christianingrum; Aldiesi, Dwi Rizki
Journal of Consumer Sciences Vol. 7 No. 2 (2022): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.7.2.135-148

Abstract

The national contribution of MSMEs in supporting economic growth did not only occur during the 1998 monetary crisis but also during the COVID-19 pandemic in Indonesia. The pandemic also impacts economic activity, which causes every business actor to be able to create a competitive advantage in his business. In 2020 the President of Indonesia assigned his cabinet to prioritize the potential of the digital economy to drive economic growth. With competitive digitalization, MSMEs utilize information technology through e-commerce and support Bank Indonesia in accelerating the digitization of the payment system as the implementation of the Indonesian Payment System Blueprint (BSPI) 2025 through the Quick Response Code Indonesia Standard (QRIS). This study aims to determine whether using e-commerce and QRIS as digital payment tools can affect or improve the sales performance of MSMEs in Belitung through competitive advantage. This research used quantitative with a survey approach of 150 respondents. The study's results partially show that e-commerce and QRIS positively and significantly affect sales performance and competitive advantage. The results of the study simultaneously showed that the F-value was greater than F-table (52.220 > 3.02), and the probability was significant (p< 0.05). The simultaneous usage of e-commerce and QRIS significantly affects the sales performance of MSMEs in Belitung through competitive advantage.
Smart Tourism Development through QRIS Adoption among MSMEs Herlissha, Novita; Tiara Fitari; Abdul Hafiz
Multidisiplin Pengabdian Kepada Masyarakat Vol. 5 No. 01 (2026): Multidisiplin Pengabdian Kepada Masyarakat, January-March 2026
Publisher : Sean Institute

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Abstract

The development of smart tourism in tourism villages requires the integration of digital services that enhance efficiency, accessibility, and visitor experience. One essential component of smart tourism is the adoption of digital payment systems supported by adequate digital financial literacy among local micro, small, and medium enterprises (MSMEs). Batu Belubang Tourism Village has significant tourism potential; however, most MSME actors still rely on cash-based transactions due to limited understanding of digital financial services. This community service program aims to improve digital financial literacy and support the implementation of the Quick Response Code Indonesian Standard (QRIS) among MSMEs as part of smart tourism development. The program employed a direct, door-to-door assistance method using a participatory approach, involving lecturers and students as facilitators. Activities included individual socialization, technical assistance for QRIS registration, and initial implementation guidance. The results indicate a notable improvement in MSMEs’ understanding of digital payment systems and a positive attitude toward QRIS adoption. MSME actors began to recognize QRIS as a tool that supports transaction efficiency, financial transparency, and tourist convenience. This program contributes to strengthening the digital ecosystem of tourism villages and supports the sustainable development of smart tourism at the local level
TOURISTS' INTEREST IN VISITING OPTIMALISASI PROMOSI PARIWISATA MELALUI EMOTIONAL MARKETING: PENGARUH STORYTELLING DAN STIMULUS VISUAL–AUDIO TERHADAP MINAT BERKUNJUNG WISATAWAN Hafiz, Abdul; Herlissha, Novita
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/9v71ak29

Abstract

Tourism promotion plays a strategic role in enhancing destination competitiveness, particularly in regions with strong natural and cultural potential such as Bangka Belitung Province. This study aims to examine the influence of emotional-based tourism promotion that integrates storytelling and visual–audio stimuli on tourists’ visiting intention. This study employs a quantitative approach using a survey method involving tourists who have been exposed to Bangka Belitung tourism promotional content. Data were analyzed using a structural modeling approach to examine the relationships among the research variables. The findings indicate that emotional-based tourism promotion plays a crucial role in shaping tourists’ interest and visiting intention through emotional engagement generated by narrative elements and harmonious visual and audio presentation.These findings highlight the relevance of emotional marketing as an effective strategy in destination promotion. This study contributes theoretically to the development of emotional marketing research in the tourism context and provides practical implications for tourism stakeholders in designing more engaging, persuasive, and sustainable promotional strategies.
Co-Authors Aldiesi, Dwi Rizki Ary Fakturrachman Aryansyah Ayu Wulandari Christianingrum Dian Prihardini Wibawa Dini Oktariani Fitari, Tiara Hadis Hadis Hafiz, Abdul Indah Noviyanti Iza Guspian Lili Saputri Nanang Wahyudin Noviyanti, Indah Oktariani, Dini Padlun Fauzi Setiawan, Ryand Dandy Tiara Fitari