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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS JURNAL PENGABDIAN KEPADA MASYARAKAT Al Ishlah Jurnal Pendidikan Jurnal Penelitian Pendidikan IPA (JPPIPA) NISBAH: JURNAL PERBANKAN SYARIAH Jurnal Mantik Jurnal Manajemen Bisnis Eka Prasetya Target : Jurnal Manajemen Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Insight Management Journal Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) JaManKu : Jurnal Manajemen dan Kewirausahaan Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) ProBisnis : Jurnal Manajemen Inovatif: Jurnal Ekononi, Manajemen, Akuntansi, Bisnis Digital dan Kewirausahaan Jurnal Ilman: Jurnal Ilmu Manajemen BISMA Cendekia ATHENA: Journal of Social Culture and Society Jurnal Ekonomi Bisnis Digital Journal of Innovative and Creativity Jurnal Ekonomi Bisnis Digital Jurnal Ekonomi, Manajemen, Akuntansi Outline Journal of Economic Studies
Muhammad Fauzan Azhmy
Universitas Harapan Medan
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Marketing Strategy Analysis in Increasing Quantity Hypnotherapy Training Participants on Indonesian Hypnosis Center (LKP IHC) Courses and Training Institute in Mataram City Province West Nusa Tenggara Toha Afifi; Muhammad Fauzan Azhmy; Ezzah Nahrisah; Annisha Suvero Suyar
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6519

Abstract

This study aims to find out how the marketing strategy in accordance for applied to LKP English Hypnosis Center (IHC) in increasing the number of trainees in time pandemic COVID-19 based on an analysis SWOT (Strengths, Weaknesses, Threats, Opportunity). In this study, the author uses a qualitative method with the technique of triangulation data. Technique collection data used is method observation, Interview, documentation, and questionnaire. Technique analysis data used are SWOT analysis, IFAS matrix, EFAS matrix, SWOT diagram, and the SWOT matrix. Furthermore, based on the results of the analysis using the IFAS matrix, EFAS matrix, SWOT diagram, and SWOT matrix, then it can be it is known that the LKP Indonesian Hypnosis Center (IHC) is running strategy SO (Strength- Opportunity) is a strategy where the organization uses their strengths and opportunities to run their business. With thereby LKP English Hypnosis Center (IHC) should concentrate maintain and increase program training which varies according to the needs of the community with 3 main points, namely: (1) Utilization of social media with a maximum for promotion sales. (2) Use of online seminars to expand market segments and increase the quantity of loyal participant training. (3) Development program training in accordance needs as adjustment self so that effort permanent endure in time pandemic.
Co-Authors Adelia Lestari Purba Adri Arianty Ahmad Fadli Andi Andi Anggia Arif Arasy Ayu Setiamy Arbie Yusril Dalimunthe, Arbie Ardiaz Zidane Dzikrillah Audia Junita Aulia Arief Nasution Aulia Arief Nasution Bagus handoko Bunga Aditi Daniel Daniel Dita Oktavia Wijaya Dzikrillah, Ardiaz Zidane Fajar Pasaribu Fauzi, Nuanda Ferdinansyah, Hendy Fika Shoufika Hafriz Rifki Hafas Halim Dinata Halim Dinata Handayani, Sri Putri Hendra Syahputra Hendy Ferdinansyah Hendy Ferdinansyah Herliza Syafiana Ilham Mubaraq Ritonga, Ilham Mubaraq Iman Indrafana KH Iskandar, Agung Nugraha Ivan Suaidi Lilis Yolanda Maranata Kevin Tampubolon Nafisa Rokhilla Haris Lubis Nahrisah, Ezzah Nasib Pinta Nailah Lubis Pitono Purba, Daniel Gaolan Raden Mohamad Herdian Bhakti Ray, Qonita Refinda deschamp sembiring RINI INDAHWATI Rizky Putri Wardani Ronny Vickyh Ifanni Ar Sadri, Ali Sarah Imelda Saskia Saskia Shahnaz Nabila Situmeang, Anggiat M. Sri Putri Handayani Sri Putri Handayani Syahyunan Syahyunan Tamba, Muller Tapi Rondang Ni Bulan Teguh Setiawan Toha Afifi Tri Nur Ningsih Veronika Leticia