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All Journal Jurnal EMT KITA ABDIMASY: Jurnal Pengabdian dan Pemberdayaan Masyarakat International Journal of Engineering, Science and Information Technology Jurnal Pengabdian Masyarakat (ABDIRA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Utomo, Sulistyo Budi
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Analisis Pengaruh Country of Origin dan Pengetahuan Produk Terhadap Niat Pembelian melalui Evaluasi Produk (Studi Kasus: Distributor Elektronik Maspion) Utomo, Sulistyo Budi; Nurhayaty, Ety; Harsono, Pramudi; Susilo, Edi
Jurnal EMT KITA Vol 7 No 4 (2023): OCTOBER 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i4.1706

Abstract

This research analyzes the impact of Country of Origin (COO) and product knowledge on purchase intentions, with product evaluation as a mediator. A case study was conducted on Maspion brand electronic products with a sample of people selected through purposive sampling. Path analysis is used to test the hypothesis. The research results show that COO has a significant positive effect on purchase intention, while product knowledge has no significant effect on purchase intention. COO also has a significant positive effect on product evaluation, while product knowledge influences product evaluation. Product reviews themselves have a significant positive impact on purchase intention. Product reviews play an important mediating role in linking COO to purchase intention, as well as linking product knowledge to purchase intention. These results highlight the important role of the COO in influencing purchase decisions, as well as demonstrating the importance of product reviews as a mediating link in the influence of these factors. The implications of this study can be used to develop marketing and branding strategies for Maspion brand electronic products.
Pengaruh Word of Mouth, Social Media Marketing dan Kepercayaan terhadap Kepuasan Konsumen Pengguna IPhone Utomo, Sulistyo Budi; Arif MarjukI; Arvin Hardian; I Wayan Adi Pratama; M. Imron Mas'ud
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 2 (2024): April 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

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Abstract

Penelitian ini dilakukan dengan bertujuan untuk mengetahui pengaruh word of mouth, social media marketing dan kepercayaan terhadap kepuasan konsumen pengguna iPhone. Penelitian ini menggunakan pendekatan penelitian kuantitatif. Populasi penelitian adalah konsumen pengguna iPhone. Jumlah sampel sebanyak 100 responden. Model yang digunakan dalam penelitian ini analisis regresi linier berganda. Hasil penelitian secara parsial mengindikasikan bahwa setiap variabel kualitas pelayanan, komunikasi pemasaran dan kepercayaan berpengaruh positif dan signifikan terhadap kepuasan konsumen pengguna iPhone. Hasil uji penelitian memperoleh hasil nilai R Square diperoleh sebesar 45% dan sisanya sebesar 55% dapat dijelaskan oleh variabel lain diluar penelitian ini misalnya citra merek, promosi harga dan emosional dan lain-lain. Hasil uji simultan penelitian diperoleh bahwa pengaruh word of mouth, social media marketing dan kepercayaan berpengaruh positif dan signifikan terhadap kepuasan konsumen pengguna iPhone.
The Role of E-Service Quality and Brand Image on Purchase Intention of Smartphone Products Utomo, Sulistyo Budi; Setiadi, Bekti; Astuti, Enny Diah; Wahyuningratna, Ratu Nadya; Hendra, Hendra; Nusyirwan, Nusyirwan
International Journal of Engineering, Science and Information Technology Vol 5, No 1 (2025)
Publisher : Department of Information Technology, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i1.714

Abstract

The smartphone industry has witnessed remarkable growth over the past decade, becoming one of the most dynamic and competitive markets globally. With technological advancements and increasing internet penetration, consumers increasingly rely on e-commerce platforms to purchase smartphones. Consequently, the quality of e-services provided by companies has emerged as a critical determinant of consumer purchase behaviour. Simultaneously, brand image remains a key factor influencing consumer preferences and loyalty. This study investigates the impact of e-service quality and brand image on consumers' purchase intentions for smartphone products. In an era where online shopping has become a dominant trend, understanding how these factors influence consumer behaviour is crucial for businesses seeking a competitive edge. Data for this research was collected from 100 respondents using structured questionnaires, and multiple regression analysis was employed to assess the relationships between the variables. The findings reveal that e-service quality and brand image significantly positively affect purchase intention. High-quality e-services, characterized by website functionality, responsiveness, and security, enhance consumer trust and encourage purchasing decisions. Simultaneously, a strong brand image fosters consumer loyalty and preference, further amplifying purchase intention. Moreover, the interplay between e-service quality and brand image shows a synergistic effect, where combining both factors results in even higher purchase intention. This research underscores the importance of seamless online experiences and robust branding strategies for companies operating in the smartphone market. Practical implications include businesses needing to continually improve their e-service platforms by investing in user-friendly designs, efficient customer service, and secure transaction systems. Maintaining a consistent and appealing brand image through targeted marketing and corporate social responsibility initiatives is critical. These efforts attract new customers and retain existing ones, driving long-term success in the competitive landscape of smartphone products. By addressing both e-service quality and brand image, companies can effectively influence consumer behaviour, enhance satisfaction, and foster brand loyalty.
Pendampingan penguatan manajemen dan akuntansi bagi UMKM melalui legalitas NPAK menjadi badan hukum koperasi Utomo, Sulistyo Budi; Dewi, Mega Arisia; Sidharta, R. Yudi; Suprihhadi, Heru; Widiarma, Inam
ABDIMASY: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 5 No. 2 (2024): ABDIMASY: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : STAI Auliaurrasyidin Tembilahan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46963/ams.v5i2.2312

Abstract

The establishment of cooperatives is inseparable from the role of the Cooperative Deed Drafting Notary (NPAK), an authorized official responsible for drafting cooperative establishment deeds. Through legal recognition as a legal entity, NPAK provides specialized services in drafting cooperative deeds, which cannot be performed by general notaries. Cooperatives play a strategic role in empowering micro, small, and medium enterprises (MSMEs) to improve members' welfare and strengthen management and accounting practices to ensure business operations align with their objectives. This activity involved guidance by NPAK in collaboration with Dekopinda Surabaya City on the importance of establishing cooperatives for MSMEs. The stages included comprehensive assistance in the application, drafting, and signing of cooperative establishment deeds and the subsequent approval process. The results indicated that the cooperative establishment process for MSME members in Surabaya City was successfully implemented, providing significant benefits in enhancing members' welfare
Pendampingan Pemasaran Digital, Analisis Data dan Akuntansi pada Koperasi Produsen Berkah Sejahterah Bersama di Surabaya Utomo, Sulistyo Budi; Dewi, Mega Arisia; Sidharta, R Yudi; Suprihhadi, Heru; Widiarma, In’am
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 3 (2025): Abdira, Juli
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i3.740

Abstract

The formation of a cooperative cannot be separated from the cooperative's articles of association itself, the cooperative's articles of association are guidelines or rules of the game for all activities and operations of the Cooperative. The agreement that has been stated in the articles of association and of course adjusted to the Cooperative's SOP. The Berkah Sejahterah Bersama producer cooperative is a forum for developing the businesses of MSMEs, most of whom are producers who have businesses that produce food and beverages. The implementation method is by holding a meeting held at the place of one of the Cooperative members with direction given by the STIESIA Academics such as digital marketing, data analysis and Accounting, then to follow up on the event, comprehensive assistance is provided for all MSME actors involved, providing supervision based on Cooperative law. The results of community service activities for MSME members in the city of Surabaya have gone well. This activity is quite important for cooperative members on how to run according to the rules agreed upon together and is useful for improving the welfare of Cooperative members
Co-Authors Arif MarjukI Arvin Hardian Astuti, Enny Diah Edi Susilo Hendra Hendra I Wayan Adi Pratama M. Imron Mas’ud Mega Arisia Dewi Nurhayaty, Ety Nusyirwan Nusyirwan Pramudi Harsono Setiadi, Bekti Sidharta, R Yudi Sidharta, R. Yudi Suprihhadi, Heru Wahyuningratna, Ratu Nadya Widiarma, Inam widiarma, In’am