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All Journal Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Matua Jurnal Jurnal Ekonomi Journal of Social And Economics Research Journal of Community Service Jurnal Penelitian dan Pengabdian Masyarakat Ekasakti Matua Jurnal Manajemen Ekasakti Pareso Jurnal Akuntansi journal of social and economic research Jurnal Riset Manajemen Jurnal Riset & Sains Ekonomi
Dina Adawiyah
Management Study Program, Faculty Of Economics, Ekasakti University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Journal of Social And Economics Research

 1 
EVALUATION OF CONSUMER BEHAVIOR IN ELECTRONIC PRODUCT ADOPTION: CASE STUDY IN FINANCE XYZ Novi Yanti; Dina Adawiyah; Sunreni , Sunreni
Journal of Social and Economics Research Vol 5 No 2 (2023): JSER, December 2023
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v5i2.317

Abstract

The aim of this research is to determine the extent of influence of consumer behavior, including cultural factors, social factors, personal factors and psychological factors, on purchasing decisions for electronic products at Finance XYZ in Padang City with a sample size of 30 people. Data was obtained through distributing questionnaires. Research data processing was carried out using respondent data analysis and assisted by SPSS. Testing of statements is carried out through validity and reliability tests, as well as classical assumption testing which includes normality, linearity and heteroscedasticity tests. The results of multiple linear regression analysis tests show that each variable used in this research has a regression coefficient which can be represented by the following multiple regression equation: Y = 0.063 + 0.218X1 + 0.035X2 + 0.201X3 + 0.917X4. Thus, it can be concluded that cultural factors and social factors have a positive influence on the decision to purchase gold installment products, personal factors and psychological factors have a positive and significant influence on consumers' decisions to purchase electronic products from Finance XYZ
Co-Authors Agus Sutardjo Agus Sutarjo Agussalim M Amanda Putri, Dominig Ardiany, Yuli Ardinata, Juwanda Bakkareng, Bakkareng Dakhi, Elfianti Danyl Mallisza Delori Nancy Meyla Dica Lady Silvera Fajri Gunawan HAMIDAH Harry Setya Hadi Iga Puspa Sari Iqbal Tanjung Irdha Yusra Jhon Rinaldo Jusmita Weriza M, Agussalim Muhendra, Riski Nova Begawati Novi Yanti Novi Yanti Nuraeni Dahri Oktaviandika Rezki Putra Putri, Sri Yuli Ayu Putria, Akma Katrina Rafi, RafI marfiyan nasti Rahmi Hayati Rice Haryati Rina Asmeri, Rina Rizka Hadya Salfadri, Salfadri Sri Yuli Ayu Putri Sunnreni Sunreni Sutardjo, Agus Tanjung, Iqbal Vartika Sari, Sindi Widia, Sri Wulandary, Putri Yulia, Citri Yulistia Yulistia, Yulistia