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All Journal JDM (Jurnal Dinamika Manajemen) Cakrawala Management Business Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Pengabdian UNDIKMA Jurnal Manajemen Informatika dan Bisnis Digital Indonesian Journal of Advanced Research (IJAR) ABDIMU Jurnal Pengabdian Kepada Masyarakat INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi
Martiyanti, Dwi
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Peran Kepuasan sebagai Variabel Mediator dalam Hubungan antara Atribut Toko dan Pengalaman Pelanggan terhadap Niat Membeli Kembali pada Generasi Z Fitriyani, Siti; Martiyanti, Dwi; Ambarita, Nita Priska
FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 27 No. 4 (2025): Oktober
Publisher : FEB Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v27i1/4295

Abstract

Penelitian ini bertujuan untuk menjelaskan bagaimana atribut toko dan pengalaman pelanggan memengaruhi niat membeli kembali pada Generasi Z, dengan kepuasan pelanggan sebagai variabel mediator. Data dikumpulkan melalui penyebaran kuesioner kepada responden Gen Z, kemudian dianalisis menggunakan Partial Least Squares (PLS) untuk melihat hubungan antarvariabel secara lebih komprehensif. Hasil analisis menunjukkan bahwa atribut toko dan pengalaman pelanggan berpengaruh positif terhadap kepuasan, dan kepuasan terbukti memediasi pengaruh keduanya terhadap niat membeli kembali. Temuan ini menegaskan bahwa semakin baik persepsi Gen Z terhadap toko dan pengalaman belanja, semakin tinggi kepuasan yang mereka rasakan, yang pada akhirnya mendorong keinginan mereka untuk melakukan pembelian ulang
PENGARUH MOTIVASI HEDONIK TERHADAP KEPUTUSAN PEMBELIAN DENGAN BROWSING SEBAGAI VARIABEL MEDIASI Martiyanti, Dwi; Fadillah, Fathia Aulina Nurul
Cakrawala Management Business Journal Vol 8 No 2 (2025): CMBJ
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v8i2.451

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh motivasi belanja hedonis terhadap keputusan pembelian dengan browsing sebagai variabel mediasi pada pengguna aplikasi e-commerce di Samarinda. Menggunakan pendekatan kuantitatif dengan analisis deskriptif kepada 150 responden dan dianalisis menggunakan SEM-PLS. Hasil penelitian menunjukkan bahwa motivasi belanja hedonis berpengaruh positif dan signifikan terhadap keputusan pembelian, motivasi belanja hedonis berpengaruh positif dan signifikan terhadap aktivitas browsing, browsing berpengaruh positif dan signifikan terhadap keputusan pembelian, dan browsing memediasi secara signifikan hubungan antara motivasi belanja hedonis dan keputusan pembelian. Penelitian ini memberikan kontribusi teoretis dalam memahami perilaku konsumen digital serta implikasi praktis bagi pelaku bisnis e-commerce dalam menyusun strategi pemasaran yang efektif
Strengthening the Capacity of Micro Enterprises Through Google Business Profile-Based Digitalisation Strategies Martiyanti, Dwi; Gusti Noorlitaria Achmad; Arvita Rahmawati; Purwadi, Purwadi; Muhammad Wasil
Jurnal Pengabdian UNDIKMA Vol. 7 No. 1 (2026): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i1.19059

Abstract

This community service program aims to enhance the skills of MSME partners of MeykeTalentCookies Balikpapan in utilizing Google Business Profile to support business sustainability. The program was implemented through socialization activities, interactive discussions, and hands-on assistance, with a focus on creating and managing Google Business Profile and Google Maps accounts. Program evaluation employed a qualitative descriptive approach, with data collected through interviews and observations. The evaluation results indicate an improvement in participants’ understanding and skills related to the use of Google Business Profile. This improvement is reflected in the high level of participant engagement and their ability to independently apply and manage the platform. The program is expected to optimize the utilization of existing digital strategies, increase product visibility, and enhance the competitiveness of the MSME partner.
The Influence of Perceived Personalization on Sustainable Purchase Decision: The Mediating Roles of AI Trust and Customer Experience Aprilia, Wiena; Said, Arvin; Raihany, Raysha Fadillah; Asrillah, Nurul; Aulia, Zahra; Martiyanti, Dwi
FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 27 No. Special Issue (2025): Desember
Publisher : FEB Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v27i1/4440

Abstract

Increasing competition in the beauty industry requires companies to continuously innovate and improve service quality. One rapidly growing innovation is the application of personalized artificial intelligence (AI) services to provide experiences relevant to individual needs and build customer trust in the brand. This study aims to analyze the perceived influence of personalization on the AI Skin Analyzer feature on purchasing decisions by examining the mediating role of customer experience and trust in AI. This study uses a quantitative approach involving 150 respondents who are beauty website users who have used the AI Skin Analyzer feature in Samarinda. Data analysis was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the relationship between variables. The results show that perceived personalization significantly influences customer purchasing behavior. This relationship was also mediated by experience and trust in the AI skin analyzer. The study shows that the use of personalized AI leads to positive experiences, increases trust, and has a positive impact on purchasing behavior. These findings contribute to the understanding of how personalized AI services can shape consumer perceptions and behaviors in the beauty industry
Co-Authors Aisyah, Sayyidah Alfeliza, Inaya Alghifari, Muhammad Farhan Ambarita, Nita Priska Aprilia, Wiena Aritejo, Bayu Aji Arvita Rahmawati Asrillah, Nurul Aulia, Zahra Azzahra, Alifia Nadya Barus, Alexander Basu Swastha Dharmmesta Bayu Dewanto, Bayu Fadillah, Fathia Aulina Nurul Fajrillah, Fajrillah Fitriyani, Siti Gusti Noorlitaria Achmad Herning Indriastuti Irsan Tricahyadinata Melda Aulia Ramadhani Muhamad Amir Ariandi Muhammad Rinaldi Muhammad Wasil Musharofah, Siti Nuraeni, Hera Nuriana, Nuriana Piji Pakarti Purwadi Purwadi Raihany, Raysha Fadillah Sahid Susilo Nugroho Said, Arvin Sarifudin, Muhammad Sembiring, Hendri Siti Maria Winda Sari, Priandarina Wulandari, Hanisa