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All Journal PROSIDING SEMINAR NASIONAL AGRIBISNIS Buletin Anatomi dan Fisiologi (Bulletin of Anatomy and Physiology) Jurnal Review Pendidikan dan Pengajaran (JRPP) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Waradin Journal of Social Commerce International Journal of Economic Entrepreneurship and Business Management Journal Social Civilecial Studi Administrasi Publik dan ilmu Komunikasi Adaptive Governance Research
Ardiyanti Ardiyanti
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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ANALYSIS OF ADDED VALUE AND MARKETING EFFICIENCY OF BROWN SUGAR PRODUCTS IN MALANGGA SMALL AND MEDIUM ENTERPRISES, GALANG DISTRICT, TOLITOLI REGENCY: ANALISIS NILAI TAMBAH DAN EFISIENSI PEMASARAN PRODUK GULA MERAH DI USAHA KECIL DAN MENENGAH MALANGGA, KECAMATAN GALANG, KABUPATEN TOLITOLI Ardiyanti, Ardiyanti
International Journal of Economic Entrepreneurship and Business Management Vol. 4 No. 1 (2024): Global Business Management and Entrepreneurial Resilience Post-Pandemic
Publisher : STIE MUJAHIDIN TOLITOLI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65212/ad73j804

Abstract

This study aims to: 1) To find out the added value produced by farmers in brown sugar processing products in Malangga Village, Galang District, Tolitoli Regency, 2) To find out the level of marketing efficiency related to marketing margin, farmer's share and the ratio of profits and costs of brown sugar processing products in Malangga Village, Galang District, Tolitoli Regency. This study uses a qualitative research type to explain the variables studied by involving 11 key informants who are directly involved from the brown sugar processing process to its distribution to consumers which are taken by purposive sampling techniques. The results of the study show that: 1) Processing sap water into brown sugar causes added value to the palm commodity. Added value can be in the form of added value to the product, where raw materials that were originally raw materials from the processing process can be used so that they have more economic value; 2) The four marketing channels of brown sugar are classified as very efficient, each marketing channel gets a greater profit than the cost.
Co-Authors A L Arika Maya Sari Agus Yasin Ainun Mutmainna Alam, Kurniawati Aminuyati Andi Patotori Arismunandar Andi Rina Purnama Indah Baane, Wa Dendy Setyo Anggoro Dipanegara, Romy DWI YULIANTI Endang Saptiningsih Eti Winarti Haninda Bharata Hardiani Hardiani Heriyanto, Dedi Hikmah Sastia Dewi HM, Nurhayani Ihwan Mahmudi Kahfi, Fahrul Nadila, Nidya Nadrah El Hafidy Nur Illiyyin Akib Nurhasfiati Nurhasfiati R. Rusli Rini Hamsidi Saputra, Muhammad Juharisman Sri Darmanti Sri Widodo Agung Suedy Sukanti, Lina Sulastri, Neneng Sutarman Sutarman Tina Yunarti Undang Rosidin Yuniarni Yusuf