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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science and Business Jurnal Ilmiah Manajemen dan Bisnis Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Ekonomi Moneter : Jurnal Keuangan dan Perbankan West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies Journal of Economics and Public Health International Journal of Economics, Business and Innovation Research SENEMA UNBI Mengabdi
A A Ngr Bagus Aristayudha
Program Studi Bisnis Digital, Fakultas Bisnis, Sosial, Teknologi, Dan Humaniora, Universitas Bali Internasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : West Science Interdisciplinary Studies

 1 
The Impact of Digital Marketing, Price and Product Quality on Coffee Shopping Interest in The Coffee Shop Enjel Merry Barsilewin; Vitalia Fina Carla Rettobjaan; A A Ngurah Bagus Aristayudha
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1078

Abstract

Bali is an exotic island in Indonesia, famous for its stunning natural beauty, rich in culture, the island is known as the “Dewata Island”. Besides its natural beauty Bali is also known as one of the best specialized coffee producers in the world. Bali Coffee has also become one of the leading agro industries in the Bali region. Bali coffee is a very promising commodity because its addictive nature makes it difficult for its fans to abandon this bitterly aspiring drink. The study aims to explore respondents' views on factors such as digital marketing, price and quality of products against interest in buying Coffee at Coffee Shop in Karangasem district. The research method used is quantitatively descriptive samples in this study are 100 people. On the results of the tests that have been carried out against the digital marketing variable (X1) against the buying interest variables (Y) where the influence that occurs is positive, on the result of the testing that has been done against the price variable, (X2) against the buy interest variable(Y), where the impact that occures is positive. On the test results that have taken place against the quality variable of the product (X3) against the purchase interest variabel (Y), digital marketing, price and quality of the products individually or jointly have a positive influence on the coffee shopping interest in the coffee shop in Karasemang district.
The Influence of Product Quality, Price and Digital Marketing on Purchasing Decisions for Android Smartphones in The City of Denpasar Ni Kadek lisa Pebrianti; A.A Ngurah Bagus Aristayudha; Kadek Riyan Putra Richadinata
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1256

Abstract

A smartphone or smartphone being present in the environment. Due to the fact that it facilitates communication and provides instant access to information, this gadget has gained a dominant position in the worldwide electronics market. The purpose of this study is to investigate the following factors: the impact of product quality on decisions to purchase Android smartphones; the influence of price on decisions to purchase; and the impact of quality, price, and digital marketing on decisions to purchase Samsung smartphones. Quantitative surveying is the method that this research use. In Denpasar City, the population that was researched consisted of consumers that either use or purchase Android cellphones. The total sample size of 97 individuals was gathered through the employment of a purposive sampling approach, and the method of data collection was accomplished through the utilization of a questionnaire that had been validated and determined to be trustworthy. For the purpose of data analysis, multiple regression was utilized. The findings of the study indicate that the following factors have a significant impact on purchasing decisions: (1) the quality of the product has a significant impact on purchasing decisions; (2) the price has a significant impact on purchasing decisions; and (3) digital marketing and product quality have a powerful impact on purchasing decisions. The findings of the descriptive test on purchasing decisions obtained a total score of 415.6, with the second largest indicator (419) earning an average score of 4.28 and the smallest indication (412) obtaining the lowest score. The results of the descriptive test on product quality have a total score of 401, with an average score of 4.13 on the third largest indicator (414), which is the smallest 394. Total score for the price descriptive test was 401.6, with an average score of 4.14 on indications 2 and 3, with the maximum score being 403 and the smallest score being 399. There was a total score of 398.6 on the descriptive test for digital marketing, with an average score of 4.10 on indication 3, with the greatest being 413 and the smallest being 386.
The Influence of Social Media Marketing, Brand Image, and Word of Mouth on Purchasing Decisions of Arak Bali Beverages in Bali Province I Wayan Bima Thompson; A. A. Ngurah Bagus Aristayudha; Ni Luh Putu Surya Astitiani
West Science Interdisciplinary Studies Vol. 2 No. 10 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i10.1301

Abstract

As a regional staple that is of considerable cultural and economic significance in the Bali region, Arak Bali is the subject of this study, which aims to investigate the influence that social media marketing, brand image, and word of mouth have on the decisions that customers make about the purchase of Arak Bali. In a preliminary study with 10 participants, it was discovered that twenty percent of respondents were more interested in purchasing Arak Bali, while eighty percent preferred alcoholic beverages that were imported from other countries. This was the finding of the survey. For the purpose of this investigation, a quantitative methodology is applied, with a specific emphasis placed on the positivist paradigm. In addition to that, a survey that is comprised of questionnaires and random sampling is utilized. This study is centered on individuals who are wine drinkers and who reside in the province of Bali. These individuals are the focus of the investigation. For the purpose of this experiment, the sampling was carried out using the method of random sampling, and samples were gathered from as many as one hundred different individuals. Subsequent to the implementation of a double linear regression analysis strategy, the data is processed with the help of SPSS software version 29, which is the method that is utilized for the purpose of data analysis. The conclusions of this study indicate that the significance value of social media marketing is 0.001 less than 0.05, the significance value of brand image is 0.007 less than 0.05, and the meaning value of word of mouth is 0.001 less than 0.05. As a result, it is possible to draw the conclusion, on the basis of the analysis of the data, that social media marketing, brand image, and word of mouth have a substantial positive influence on the decision to purchase Bali Beverages in the province of Bali. Based on the data, it can be concluded that good marketing through social media, the building of a powerful brand image, and positive word of mouth all have a significant impact on the decisions that consumers make regarding their purchases. These findings provide essential information that can be utilized by Arak Bali in the development of its marketing strategy in highly competitive sectors.
The Impact of Digital Marketing, Price and Product Quality on Coffee Shopping Interest in The Coffee Shop Barsilewin, Enjel Merry; Carla Rettobjaan, Vitalia Fina; Aristayudha, A A Ngurah Bagus
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1078

Abstract

Bali is an exotic island in Indonesia, famous for its stunning natural beauty, rich in culture, the island is known as the “Dewata Island”. Besides its natural beauty Bali is also known as one of the best specialized coffee producers in the world. Bali Coffee has also become one of the leading agro industries in the Bali region. Bali coffee is a very promising commodity because its addictive nature makes it difficult for its fans to abandon this bitterly aspiring drink. The study aims to explore respondents' views on factors such as digital marketing, price and quality of products against interest in buying Coffee at Coffee Shop in Karangasem district. The research method used is quantitatively descriptive samples in this study are 100 people. On the results of the tests that have been carried out against the digital marketing variable (X1) against the buying interest variables (Y) where the influence that occurs is positive, on the result of the testing that has been done against the price variable, (X2) against the buy interest variable(Y), where the impact that occures is positive. On the test results that have taken place against the quality variable of the product (X3) against the purchase interest variabel (Y), digital marketing, price and quality of the products individually or jointly have a positive influence on the coffee shopping interest in the coffee shop in Karasemang district.
The Influence of Product Quality, Price and Digital Marketing on Purchasing Decisions for Android Smartphones in The City of Denpasar Pebrianti, Ni Kadek lisa; Aristayudha, A.A Ngurah Bagus; Richadinata, Kadek Riyan Putra
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1256

Abstract

A smartphone or smartphone being present in the environment. Due to the fact that it facilitates communication and provides instant access to information, this gadget has gained a dominant position in the worldwide electronics market. The purpose of this study is to investigate the following factors: the impact of product quality on decisions to purchase Android smartphones; the influence of price on decisions to purchase; and the impact of quality, price, and digital marketing on decisions to purchase Samsung smartphones. Quantitative surveying is the method that this research use. In Denpasar City, the population that was researched consisted of consumers that either use or purchase Android cellphones. The total sample size of 97 individuals was gathered through the employment of a purposive sampling approach, and the method of data collection was accomplished through the utilization of a questionnaire that had been validated and determined to be trustworthy. For the purpose of data analysis, multiple regression was utilized. The findings of the study indicate that the following factors have a significant impact on purchasing decisions: (1) the quality of the product has a significant impact on purchasing decisions; (2) the price has a significant impact on purchasing decisions; and (3) digital marketing and product quality have a powerful impact on purchasing decisions. The findings of the descriptive test on purchasing decisions obtained a total score of 415.6, with the second largest indicator (419) earning an average score of 4.28 and the smallest indication (412) obtaining the lowest score. The results of the descriptive test on product quality have a total score of 401, with an average score of 4.13 on the third largest indicator (414), which is the smallest 394. Total score for the price descriptive test was 401.6, with an average score of 4.14 on indications 2 and 3, with the maximum score being 403 and the smallest score being 399. There was a total score of 398.6 on the descriptive test for digital marketing, with an average score of 4.10 on indication 3, with the greatest being 413 and the smallest being 386.
The Influence of Social Media Marketing, Brand Image, and Word of Mouth on Purchasing Decisions of Arak Bali Beverages in Bali Province Thompson, I Wayan Bima; Bagus Aristayudha, A. A. Ngurah; Surya Astitiani, Ni Luh Putu
West Science Interdisciplinary Studies Vol. 2 No. 10 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i10.1301

Abstract

As a regional staple that is of considerable cultural and economic significance in the Bali region, Arak Bali is the subject of this study, which aims to investigate the influence that social media marketing, brand image, and word of mouth have on the decisions that customers make about the purchase of Arak Bali. In a preliminary study with 10 participants, it was discovered that twenty percent of respondents were more interested in purchasing Arak Bali, while eighty percent preferred alcoholic beverages that were imported from other countries. This was the finding of the survey. For the purpose of this investigation, a quantitative methodology is applied, with a specific emphasis placed on the positivist paradigm. In addition to that, a survey that is comprised of questionnaires and random sampling is utilized. This study is centered on individuals who are wine drinkers and who reside in the province of Bali. These individuals are the focus of the investigation. For the purpose of this experiment, the sampling was carried out using the method of random sampling, and samples were gathered from as many as one hundred different individuals. Subsequent to the implementation of a double linear regression analysis strategy, the data is processed with the help of SPSS software version 29, which is the method that is utilized for the purpose of data analysis. The conclusions of this study indicate that the significance value of social media marketing is 0.001 less than 0.05, the significance value of brand image is 0.007 less than 0.05, and the meaning value of word of mouth is 0.001 less than 0.05. As a result, it is possible to draw the conclusion, on the basis of the analysis of the data, that social media marketing, brand image, and word of mouth have a substantial positive influence on the decision to purchase Bali Beverages in the province of Bali. Based on the data, it can be concluded that good marketing through social media, the building of a powerful brand image, and positive word of mouth all have a significant impact on the decisions that consumers make regarding their purchases. These findings provide essential information that can be utilized by Arak Bali in the development of its marketing strategy in highly competitive sectors.
Co-Authors Ada, Kadek Bramdhika Agoes Ganesha Rahyuda Barsilewin, Enjel Merry Dewa Ayu Diyah Maharani Dewi, Putu Febri Candra Enjel Merry Barsilewin Fina Carla Rettobjaan, Vitalia Fina Carla Rettobjaanusantara, Vitalia I Gede Karang Komala Putra I Gede Riana I Gede Wahyu Surya Dharma I Putu Agus Eka Rismawan I Putu Prisa Jaya . I Wayan Bima Thompson Ida Bagus Ketut Surya Indraswari, Ni Putu Fani Dian Khadijah Febriana Rukhmanti Udhayana Luh Trisna Cariza Dewi, Ni Made Karma Maha Wirajaya Made Widnyani, Ni Maharani, Ni Putu Ayu Putri Ni Kadek lisa Pebrianti Ni Kadek Winda Patriani Ni Luh Putu Surya Astitiani Ni Made Widyani Ni Putu Ayu Putri Maharani Ning Septyarini Putri Astawa, Ni Luh Putu Nyoman Trisna Aryanata Pebrianti, Ni Kadek lisa Putu Krisna Juliharta, I Gede Reganata, Gde Palguna Richadinata, Kadek Riyan Putra Riyan Putra Richadinata, Kadek Sugianta, Kadek Arya Thompson, I Wayan Bima Vitalia Carla Rettobjaan Vitalia Carla Rettobjaan Vitalia Fina Carla Rettobjaan Widnyani , Ni Made Widnyani, Ni Made Widyani, Ni Made Wulandari, Putu Diana Yogistana Ananda Dika, Putu