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Nina Yudha Aryanti
Jurusan Ilmu Komunikasi, Universitas Lampung
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : Journal of Humanities and Social Studies

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Company Internal Communication Strategy Great Giant Foods When Facing The Covid-19 Pandemic Crisis Erya, Wian Rahmat; Wardhani, Andy Corry; Aryanti, Nina Yudha
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 3, No 2 (2019): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i3..9334

Abstract

Great Giant Foods (GGF) is one of the company's brand entities in Central Lampung, Lampung Province, which manages food and beverages. Having more than 11,000 employees is the biggest challenge for companies to continue operating and maintaining business stability amidst a pandemic, especially in this case, the policy carried out by the company's management. So this research intends to analyze how GGF manages crises COVID-19 internal communication process. This study uses a qualitative research approach Through interviews with the Internal Company of GGF Lampung, the Emergency Response Team (ERT). Based on the research results in the field, the internal communication process at GGF was carried out with various strategic communication processes through one of the ERT task forces that were newly formed to handle times of crisis. The conclusion of the GGF communication process conveys the key messages well, utilizes the internal media used, and handles realities in the field to reduce communication disruptions. The ERT team made a management strategy approach so the company could face difficult times.
Co-Authors ., Karomani Abdul Firman Ashaf Ajat, Ajat Akhmad Riza Faizal Andi Windah Andy Corry Wardhani Anna Gustina Zainal Aprilia, Alfaynie Axelfa Trie Arif Sugiono Arnila Purnamayanti Corry, Andy Dewie Brima Atika Dhanik Sulistyarini Dian Kagungan Erya, Wian Rahmat Gautama, Sidartha Adi Ghina Istighfarany, Annisa Hestin Oktiani Ida Nurhaida Indriyani, Yaktiworo Intan Fitri Meutia Istighfarany, Annisa Ghina Jelita, Ukhti Khairullah, M MANGGALANI, RINA Nanang Trenggono Nanda Utaridah, Nanda Novasari, Romi Oktarian Nugroho, Muhammad Yoga Pahreza, Urba Purnama, Arie Purnami, Made Dewi Putra, Purwanto Suwendri, Risti Ayu Tina Kartika Wardhany, Andy Corry