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Nur Asikin
Department of Biochemistry, Faculty of Medicine, Universitas Indonesia, Jakarta.
Religion Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH MEDIA SOSIAL INSTAGRAM TERHADAP PENJUALAN KAMAR DI BEVERLY HOTEL BATAM Asikin, Nur; Pristiwasa, I Wayan Thariqy Kawakibi; Lubis, Arina Luthfini
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 9 No 1 (2024): Volume 9 No 1
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v9i1.3608

Abstract

Room sales at the Beverly Hotel Batam will increase and decrease in March 2023. Based on researchers' observations of the Beverly Hotel Batam, this hotel promotes its products via Instagram directly and can influence whether Beverly Hotel Batam followers and even other Instagram users can see what products are offered. Beverly Hotel Batam. The effectiveness and efficiency of marketing using Instagram media is still not visible in room sales. Quantitative research methodology was applied. Researchers used questionnaires as a data collection strategy. Descriptive statistical analysis is used to gain a general understanding of the social media variables Instagram (X) and room sales (Y). The mathematical formulation that shows the relationship between the two variables is Y = 5.082 + 0.770 Based on the research results, it was obtained that R Square = 0.491, which shows that the social media variable Instagram (X) contributed 49.1% to the Room Sales variable (Y), and the remaining 50.9% was influenced by variables not explored in this research. The results of this research provide input for hotels to pay more attention to selling their rooms which are displayed on Instagram social media, displaying prices, sharing photos and videos and creating content that attracts customers' attention.
Co-Authors Andrijono Andrijono Anggraeni, Andini Setyo ansori ansori Bambang Sadono Dayanti, Octa Eko Sulistyono Sulistyono Fathoni, Wildan Fauzi, M. Ismul Firdaus, Reno Franciscus D. Suyatna Gan, Sulistia Gucci, Dinda Okta Dwiyanti Ridwan Handayani, Vitri Aprilla Istikarani, Mutya Kasful Anwar Kukung Kurnia Liana, Risma Lubis, Arina Luthfini Lunardi, Louis Maulidina, Siti Nur Mien K. Mahmud Mochammad Imron Awalludin Muhammad Khairil Muhammad Yusup Munirah Nahrul Hayati Nalendra, Muhammad Adi Sukma Pane, Amirah Nova Khairiyah Pristiwasa, I Wayan Thariqy Kawakibi Qarnain, Zul Rendi Rendi, Rendi Rosmiati, Hedi S, Sukatin Sadiq Ardo Wibowo, Sadiq Ardo Selmi, Selmi Siswoyo, Koesparti Siti Asiah Soegianto, Soegianto Solly Aryza Sri Rahayuningsih Sudarto Pringgoutomo Sulistyani, Diah Suryaningsi Suryatmi R. Dumadi Syahrizan, Wan Dedy Taufiq Rahman Usman Yuliana, Rosnita Zulfandi, Zulfandi