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Journal : Journal of Social Science Utilizing Technology

Analyzing the Impact of Social Media on Humanities and Social Sciences Research Dissemination Astawa, I Putu; Ulwi, Krim
Journal of Social Science Utilizing Technology Vol. 2 No. 2 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jssut.v2i2.973

Abstract

Background. The development of digital technology, especially social media, has changed how information is disseminated and accessed. Social media is essential in communicating the results of humanities and social sciences research. However, the impact of social media on the effectiveness and reach of research dissemination in this area has yet to be studied. Purpose. This study aims to analyze the impact of social media on disseminating research in the humanities and social sciences. The focus is to evaluate how social media affects public reach, interaction, and acceptance of research results. Method. This study uses a mixed methods approach that combines quantitative and qualitative analysis. The quantitative data was collected through an online survey involving 300 humanities and social sciences researchers. Qualitative data were obtained through in-depth interviews with 20 selected researchers. Descriptive statistical analysis is used to identify patterns and trends, while thematic analysis is used to explore insights from interviews. Results. The results showed that social media significantly increased public reach and interaction with humanities and social sciences research. Researchers reported increased visibility and public engagement of their work through Twitter, Facebook, and LinkedIn platforms. However, there are also concerns about the quality of interactions and the risk of spreading inaccurate information. Conclusion. This study concludes that social media significantly impacts the dissemination of research in the humanities and social sciences, especially in increasing public reach and interaction. However, to maximize the benefits, appropriate strategies are needed to manage risks and ensure the quality of interactions. The study recommends developing guidelines and training for researchers to utilize social media effectively in disseminating their research results.
New Media Strategies for Managing Digital Content in Educational Broadcasting Astawa, I Putu; Ritonga, Abdillah Rofiif Fatin; Maharjan, Kailie; Nitin, Mahon
Journal of Social Science Utilizing Technology Vol. 3 No. 1 (2025)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jssut.v3i1.1738

Abstract

Background. In the digital age, educational broadcasting has become a key tool for delivering content to diverse audiences. The rapid development of new media technologies has transformed the way educational content is created, distributed, and consumed. However, managing digital content effectively remains a challenge for educational broadcasters, especially when it comes to adapting to evolving platforms and audience preferences. Purpose. This research aims to explore new media strategies for managing digital content in educational broadcasting, with a focus on optimizing content creation, distribution, and engagement across various digital platforms. Method. A qualitative research approach was employed, involving interviews with industry professionals and case studies of successful educational broadcasting programs. The study also analyzed digital content management practices in leading educational broadcasters and platforms. Results. The study found that successful educational broadcasters utilize a combination of adaptive content strategies, audience analytics, and interactive tools to manage digital content effectively. Key strategies included cross-platform content distribution, audience-driven programming, and the integration of real-time feedback mechanisms. Conclusion. The research concludes that new media strategies, such as adaptive content and data-driven decision-making, are crucial for enhancing the effectiveness of digital content management in educational broadcasting. Implementing these strategies can lead to more engaging and accessible educational experiences for a global audience.