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All Journal Nominal: Barometer Riset Akuntansi dan Manajemen Journal The Winners Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen International Humanities and Applied Science Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Aptisi Transactions on Technopreneurship (ATT) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Manajemen Creative Research Management Journal Bima Journal : Business, Management and Accounting Journal International Journal of Science and Society (IJSOC) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Jurnal Locus Penelitian dan Pengabdian Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah Formosa Journal of Science and Technology (FJST) Enrichment: Journal of Multidisciplinary Research and Development Applied Business and Administration Journal (ABAJ) IIJSE International Journal of Law, Policy and Governance Maneggio International Journal of Applied Management and Business Maneggio
Rina Astini
Universitas Mercu Buana
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Journal : Journal The Winners

 1 
Strategi Bisnis pada PT Wirapati Garuda Paksi Astini, Rina; Adhiprasetyo, Rizcky
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 11, No 1 (2010): The Winners Vol. 11 No. 1 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i1.701

Abstract

PT Garuda Wirapati Paksi (WGP) is a private corporation engaged in the Security and Rescue Services Business Sector (BUJPP) in guarding. Many challenges arise from the external environment such as unstable political and economic conditions, competition among companies and the entry of foreign firms. To face the above phenomenon, the right and effective business strategy is the right tool for avoiding the challenge. Business strategy planning is absolutely necessary for companies that want to survive in the future. The research method is descriptive. Data collection techniques used are questionnaire and interview with relevant parties within the company. The data have been obtained that, in the analysis through three phases, namely input, matching, and decision stage. The final results of this study concluded that the proposed effective business strategy for PT Garuda Wirapati Paksi based on QSPM matrix is Market Penetration Strategy. This strategy is considered to reduce business risk arising as a result of significant changes to the external environment of the company.
Mediasi dan Pengaruh Switching Cost terhadap Loyalitas Pelanggan Astini, Rina
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 9, No 2 (2008): The Winners Vol. 9 No. 2 2008
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v9i2.724

Abstract

Article presents a measurement of the effects of satisfaction and trust in connection with customer loyalty, and a direct and indirect effects of switching cost on customer loyalty. Data were collected from 42 respondents coming from GSM customers. Data was analyzed by using path analysis methods. The study found that satisfaction did not necessarily affect customers’ loyalty. Relationship of customer satisfaction and trust was greatly influenced by perception of customers towards the cost of switching. Level of satisfaction and respondent loyalty average was 69.7% and the average value of customer loyalty was 78.73%.  The research result indicates that  trust and switching cost jointly influence customer loyalty. Trust is more important than customer satisfaction in influencing customer loyalty, where the trust contains belief towards a brand, which will produce a positive outcome both in the present and in the future. Customer satisfaction does not contain this dimension. It is concluded that GSM operators shall have to focus on trust rather than satisfaction.
Strategi Bisnis pada PT Wirapati Garuda Paksi Rina Astini; Rizcky Adhiprasetyo
The Winners Vol. 11 No. 1 (2010): The Winners Vol. 11 No. 1 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i1.701

Abstract

PT Garuda Wirapati Paksi (WGP) is a private corporation engaged in the Security and Rescue Services Business Sector (BUJPP) in guarding. Many challenges arise from the external environment such as unstable political and economic conditions, competition among companies and the entry of foreign firms. To face the above phenomenon, the right and effective business strategy is the right tool for avoiding the challenge. Business strategy planning is absolutely necessary for companies that want to survive in the future. The research method is descriptive. Data collection techniques used are questionnaire and interview with relevant parties within the company. The data have been obtained that, in the analysis through three phases, namely input, matching, and decision stage. The final results of this study concluded that the proposed effective business strategy for PT Garuda Wirapati Paksi based on QSPM matrix is Market Penetration Strategy. This strategy is considered to reduce business risk arising as a result of significant changes to the external environment of the company.
Mediasi dan Pengaruh Switching Cost terhadap Loyalitas Pelanggan Rina Astini
The Winners Vol. 9 No. 2 (2008): The Winners Vol. 9 No. 2 2008
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v9i2.724

Abstract

Article presents a measurement of the effects of satisfaction and trust in connection with customer loyalty, and a direct and indirect effects of switching cost on customer loyalty. Data were collected from 42 respondents coming from GSM customers. Data was analyzed by using path analysis methods. The study found that satisfaction did not necessarily affect customers’ loyalty. Relationship of customer satisfaction and trust was greatly influenced by perception of customers towards the cost of switching. Level of satisfaction and respondent loyalty average was 69.7% and the average value of customer loyalty was 78.73%.  The research result indicates that  trust and switching cost jointly influence customer loyalty. Trust is more important than customer satisfaction in influencing customer loyalty, where the trust contains belief towards a brand, which will produce a positive outcome both in the present and in the future. Customer satisfaction does not contain this dimension. It is concluded that GSM operators shall have to focus on trust rather than satisfaction.
Co-Authors Abd. Rasyid Syamsuri Ami Pujiwati Anees Janee Ali Arief Bowo Prayoga Kasmo Barimbing, Vanesha Emanuela Bless, Genos Imanuel Christian , Ferdinandus Christina Catur Widayati Cut Edwina Safia Oebit Daru Asih Didik J Rachbini Ditra Krahara, Yuwan Djamaly, Muhammad Fadheel Djumarno Djumarno Djumarno, Djumarno Erlita Prasetyaningsih Fauziah Aryanti, Mega Ferdinandus Christian Ferdinandus Christian, Ferdinandus Frengki Kumendongl Granita, Widya Hidayat, Galih Daniar Imam, Sabferrial Fernando Indah Sulistiyowati Isma Khairani Sinaga Khosyiati, Nur Evirda Kumendongl, Frengki lestari, selfiana Ma'ruf, Khakam Muhammad Fadheel Djamaly Novita Sari Nur Azizah Nushair, Muhammad Rois Rachbini, Didik J. Rizcky Adhiprasetyo Rizcky Adhiprasetyo, Rizcky Rusmala, Amna Sadewa, Gilang Sendjaja, Theodorus Setiawan, Rizal Justian Siti Sarah Nur Aisyah Sofie, Viola Indriana Sri Hartono Surip, Ngadino Tafiprios Tafiprios Untailawal, Herlyn Yanto Ramli Yuli Harwani, Yuli Yuyus Yustian K Zulfa, Derina