Article Per Year (5 Year)
p-Index From 2020 - 2025
4.969
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Kreativitas PKM Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Majalah Ilmiah Warta Dharmawangsa Journal of Indonesian Management Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Multidisiplin Dehasen (MUDE) Jurnal Manajemen Kreatif dan Inovasi Prosiding Simposium Nasional Multidisiplin (SinaMu) Journal of Management and Creative Business Journal of Management, Economic, and Accounting Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Pusat Publikasi Ilmu Manajemen JEBD J-CEKI Ulil Albab
Nita Fauziah Oktaviani
Universitas Perjuangan Tasikmalaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 31 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Multidisiplin Dehasen (MUDE)

 1 
Pengaruh Brand Ambassador NCT Dream dan Brand Awareness Terhadap Minat Beli Produk Snack Tostos Tortilla Chips Maulayanissa Maulayanissa; Suci Putri Lestari; Nita Fauziah Oktaviani
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 3 (2024): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i3.6236

Abstract

This study aims to determine the influence of NCT Dream Brand Ambassador and Brand Awareness simultaneously on Purchase Interest in TosTos Tortilla Chips snack products. The influence of the NCT Dream Brand Ambassador and Brand Awareness partially on buying interest in TosTos Tortilla Chips snack products. The method used in this study is a quantitative method. With a research sample of 100 people as respondents. Sampling uses non-probability, precisely using purposive sampling. And the analysis method used is multiple linear regression analysis. Based on the research results, it shows that the Brand Ambassador is classified as Very Good, Brand Awareness is included in the very good classification and purchase interest is included in the very good classification. The test results show that simultaneously Brand Ambassador and Brand Awareness have a significant effect on purchasing interest. Partially, Brand Ambassadors have a significant influence on purchasing interest, and Brand Awareness has a significant influence on Purchase Interest.
Pengaruh Literasi Keuangan, Self Control dan Inklusi Keuangan Terhadap Perilaku Menabung (Survei Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Perjuangan Tasikmalaya) Rima Nuraeni; Rita Tri Yusnita; Nita Fauziah Oktaviani
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 3 (2024): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i3.6306

Abstract

The aim of this research is to understand the influence of financial literacy, self-control and financial inclusion on saving behavior (survey of students at the Faculty of Economics and Business, Universitas Perjuangan Tasikmalaya). This research uses a quantitative causality method with a survey approach. The population taken in this research were students from the Faculty of Economics and Business, Universitas Perjuangan Tasikmalaya who were still active in 2023-2024. With a research sample of 100 respondents. The technique for determining the sample in this research uses nonprobability sampling, precisely using incidental sampling techniques. The data obtained in this research are primary data and secondary data. The analytical tool used in this research is multiple regression using SPSS Version 25. Based on the results of the F test, it shows that financial literacy, self-control and financial inclusion simultaneously have a significant effect on saving behavior. Based on the results of the T test, it shows that financial literacy and self-control partially have a significant effect on saving behavior. Meanwhile, partial financial inclusion has no significant effect on saving behavior.
Co-Authors Ai Yuni Sobi Baturohmah Ajeng Intan Mahmudah Andika Agung S Andrean Sukma Jati Permana Anisa Ramdani Arga Sutrisna Ari Arisman Arisman, Ari Artiara Irawan, Irly Barin Barlian Bobi Rachman Depy Muhamad Pauzy Edwin Lucky Gunawan Setiadi Evilia Sri Yuniar Hendi ali permana Ilham Ajie Saputra Wibawa Irly Artiara Irawan Kusuma Agdhi Rahwana Maulayanissa Maulayanissa Muhammad Luthfi Sani Nitya Nurul Fadilah Nur Muhammad Ali Wildani Nursefina Mulyani Renaldy Anamal Nugraha Rima Nuraeni Rita Tri Yulistia Rita Tri Yusnita Rita Tri Yusnita Rivaldi Tustina Riza Muhammad Dimyati Salsabila Adlina Shela Tri Agustina Sigit Pratama Silpa Fauziah Sri Yuniar, Evilia Suci Putri Lestari suci putri lestari Titin Patimah Titin Patimah Titin Patimah Titin Patimah Tri Yusnita, Rita Yuniar, Evilia Sri