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All Journal MANAJEMEN HUTAN TROPIKA Journal of Tropical Forest Management MEDIA KONSERVASI Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) Jurnal Hutan dan Masyarakat Jurnal Biologi Tropis Jurnal Penelitian Sosial dan Ekonomi Kehutanan Jurnal Penelitian Kehutanan FALOAK ULIN: Jurnal Hutan Tropis Jurnal Risalah Kebijakan Pertanian dan Lingkungan PIPER Jurnal Agriment Jurnal Saintekom : Sains, Teknologi, Komputer dan Manajemen International Journal Software Engineering and Computer Science (IJSECS) Jurnal Sylva Lestari Jurnal Ilmu Kehutanan SmartComp kawanad Journal Innovations Computer Science Computer Journal Design Journal Journal Dekstop Application (JDA) Journal Mobile Technologies (JMS)
Bahruni .
Department Of Forest Management, Faculty Of Forestry, Bogor Agricultural University, Academic Ring Road, Campus IPB Dramaga, Po Box 168, Bogor, Indonesia 16680
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Immunology & microbiology Library & Information Science Materials Science & Nanotechnology Social Sciences

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Journal : Journal Mobile Technologies (JMS)

 1 
Mobile-based Data Mining and Digital Technology Approaches to Improve Sustainable Tourist Experiences Bahruni; Afkar, Muhammad Agha
Journal Mobile Technologies (JMS) Vol. 1 No. 2 (2023): September
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/jms.v1i2.293

Abstract

The tourism industry requires technological innovation to improve competitiveness and growth in the digital era. This study analyzes the use of data mining and digital technology as a tool to optimize tourist experience and increase customer satisfaction in the tourism sector. The development of applications based on data mining and digital technology is the main focus to explore tourist preferences and improve the efficiency of sustainable tourism management. Search features, bookings, and review systems are integrated into the application to facilitate tourist travel planning. The research methodology involves comprehensive data analysis to identify market trends and refine sustainable tourism management strategies. The results of the study provide benefits to the community, business entities, and government institutions in the tourism sector by improving the quality of tourist experience, customer satisfaction, and operational efficiency of sustainable tourism management. The urgency of the research lies in the potential for significant contributions to the development of the tourism sector and strengthening the national economy.
Freemium Monetization and User Psychology in Short-Form Drama Mobile Applications: A Study of Payment Behavior and Satisfaction Akbar, Rizaldi; Al Bahri, Fauzan Putraga; Bahruni, Bahruni; Yonoriadi, Yonoriadi; albahri, fauzan putraga albahri
Journal Mobile Technologies (JMS) Vol. 4 No. 1 (2026): February
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/jms.v4i1.713

Abstract

This study examines payment behavior and user satisfaction among Indonesian short drama app users operating under aggressive freemium models with pay-per-episode mechanisms. Using a mixed-method approach with 240 active users across 12 applications (DramaBox, ReelShort, ShortMax, MoboReels, FlexTV, and others), the research investigates psychological factors influencing willingness to pay, actual spending patterns, and post-purchase regret. Results reveal that most users are Millennials and Gen Z (76.6% aged 18-34 years) exhibiting strong binge-watching patterns (averaging 10-11 episodes per session). TikTok serves as the primary drainage platform, accounting for 63.3% of user acquisition. The conversion rate reaches 41.2% with average monthly spending of Rp 116,003, yet exposes a paradox: Indonesia leads global downloads while demonstrating disproportionately low monetization. Regression analysis identifies Perceived Content Quality (β=0.324) and Perceived Enjoyment (β=0.245) as the strongest predictors of willingness to pay, whereas Perceived Cost Fairness shows a significant negative effect (β=-0.257). Impulse Buying emerges as the sole significant differentiator between paying and non-paying users. Path analysis reveals the SOR model's inadequacy, with direct effects dominating—particularly Customer Satisfaction on Intention to Continue (β=0.564). Although 80% of respondents recognize psychological manipulation tactics, awareness does not diminish their effectiveness. The study underscores the need for regulatory frameworks balancing innovation with consumer protection against aggressive monetization tactics that potentially exploit vulnerable users.
Co-Authors A. Hernadi Abdus Salam, Abdus Afkar, Muhammad Agha Afrizal Akbar, Rizaldi Al Bahri, Fauzan Putraga Al-Bahri, Fauzan Putraga AlBahri, Fauzan Putraga albahri, fauzan putraga albahri Alfina Amelia Febriyanti, Censa Anita Hafsari Anugrah Andini Natsir Ardiansyah Ayu, Sari Devi Yulianti, Septi Diono, Dimas Wahyu Dodik Ridho Nurrochmat Dudung Darusman Efi Yuliati Yovi Eka Intan Kumala Putri Endang Suhendang Ervizal AMZU Faridah, Dedeh Fathurrahmad Fathurrahmad, Fathurrahmad Firman syah Fitta Setiajiati Giawa, Fajri Hadi S Alikodra Hajriyanti, Rahmi Hermawan, Rachmad Hidayat, Fakhri Rhamadian Iga Nurapriyanto Iin Ichwandi Iqbal, Taufiq Ismail Jamaluddin K Kasmaliasari Kartodihardjo, Hariadi Khulfi M Khalwani Lailan Syaufina Leti Sundawati Maria Helena Yeni Pareira Mohamad Iqbal Mona Annisa Matondang Mona Fhitri Srena Muhammad Buce Saleh Muhammad Syamsuri Muntasir, Muntasir Nitibaskara, Unu Pratama, Moh Rizal Purba, Michael Yohansen Ramdhan, Taufik Refani, Afda Reza, Haris Aulia Sambas Basuni Soni Trison Sulistyawati, Upik Sri Syafrinal Syaiful, Syufriandi Syarifuddin Teddy Rusolono Tsanie Ditya Kurnia YANTO SANTOSA Yonoriadi Yuslinaini