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Journal : Jurnal Computer Science and Information Technology (CoSciTech)

Perencanaan Strategi SI/TI Pada Aplikasi SEABANK Menggunakan Kombinasi SWOT DAN AHP Ari Muhamad Imran; Anggi Farika Sari; Septia Nike Bela Sapira; Prind Triajeng Pungkasanti
Computer Science and Information Technology Vol 5 No 1 (2024): Jurnal Computer Science and Information Technology (CoSciTech)
Publisher : Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/coscitech.v5i1.6618

Abstract

SeaBank is a digital banking service launched by Sea Group, a technology company from Singapore. SeaBank provides various digital banking services, such as money transfer, bill payment, e-wallet top-up, and investment.In a nutshell, SeaBank is a digital banking service that offers convenience and ease of use for its users. The results of the study show that the Sea Bank application has strengths in the form of competitive interest rates, user-friendly and intuitive applications, free admin fees, good service and transaction security, and rapid revenue growth. However, the Sea Bank application also has weaknesses in the form of lower daily transaction limits than Jenius, the absence of credit card features, suboptimal customer service, less diverse promo and reward programs, and a lack of innovative breakthroughs in the services provided. On the other hand, the Sea Bank application has opportunities in the form of the potential to expand online or mobile banking services, economic growth, the large number of Shopee users, the target market of millennials, and the market trend towards digital banks. However, the Sea Bank application also faces threats in the form of government regulation changes, economic uncertainty, Jenius's complete features, the potential for cyber security vulnerabilities, and changes in consumer behavior trends in using banking services. Based on the results of the SWOT analysis, the most appropriate SI/IT strategy for the Sea Bank application is to implement attractive loyalty programs, improve data security and privacy, and optimize the use of technology.
Perencanaan Strategi SI/TI Pada Aplikasi Dana Menggunakan Metode SWOT Dan Perbandingan AHP Aldiansyah Fathul Majid; Mochamad Bagus Okta Eka Pramuditya; Prind Triajeng Pungkasanti
Computer Science and Information Technology Vol 5 No 3 (2024): Jurnal Computer Science and Information Technology (CoSciTech)
Publisher : Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research evaluates user satisfaction with the Dana application using a combination of two methods: SWOT analysis and utilizing one of the decision support system (DSS) methods using the Analytical Hierarchy Process (AHP) method. The SWOT method consists of strengths, weaknesses, opportunities, and threats. (Threats). The purpose of this research is to make the Dana application much better in the future. The main findings indicate that the majority of users show positive satisfaction with the service, supported by the highest rating in the Opportunities criterion in the SWOT analysis with a score of 2.329. This describes the potential of the Dana application to excel and grow in competition with competitors. In the context of AHP method evaluation, three main criteria were evaluated: application appearance, application features, and bank transfer on the Dana application. The evaluation of the application appearance yielded a score of 2.10 and an average rating of 3.16, indicating that most users are satisfied with the application interface. However, there is potential to improve the appearance aspect to better align with user preferences and needs. The application features received a score of 2.32 and an average rating of 3.02. These results show that most users are satisfied with the variety of features offered by the Dana application. Nevertheless, there is potential for improvement in certain features, and a deep understanding of user needs could be a primary focus to enhance customer satisfaction in this aspect. Bank transfer on the Dana application received a score of 2.35 with an average rating of 3.48. Overall, this research provides an understanding of customer satisfaction criteria on the Dana application and serves as a basis for developers to focus on further improvements and developments to achieve optimal satisfaction levels.