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All Journal Sosiohumaniora Indonesian Journal of Socio Economics International Journal of Supply Chain Management BASKARA: Journal of Business and Entrepreneurship Nusantara Hasana Journal International Journal of Regional Innovation Devotion: Journal Corner of Community Service Asian Journal of Economics and Business Management Journal of Innovation in Management, Accounting and Business JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Amkop Management Accounting Review (AMAR) Digital Innovation : International Journal Of Management International Journal of Economics, Business and Innovation Research Harmony Management: International Journal of Management Science and Business Journal of Social Sciences and Technology for Community Service
Satria Bangsawan
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Social Sciences Transportation Other

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Journal : Devotion: Journal Corner of Community Service

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Digital Marketing Design and Content Development at Nutrihub Lampung Chaniago, Nicco Chaisar; Saputra, Aditia Jaya; Calosa, America Rachmasari; Dewi, Ayu Karmila; Akuan, Muhammad Farel; Kholifah, Nurul; Bangsawan, Satria
Devotion: Journal Corner of Community Service Vol. 1 No. 3 (2023): February
Publisher : CV. Tripe Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54012/devotion.v1i3.115

Abstract

A large number of internet users in Indonesia is an opportunity for business people to use digital marketing to get consumers. Nutrifood is a company engaged in the healthy food and beverage industry and has a place for public activities called Nutrihub. This service examines how Nutrihub uses digital content to build brand awareness. The dedication method used comes from devotion and conducting focus group discussions (FGD) with the leaders and employees of Nutrihub Lampung. The data obtained is then processed based on selection and sorting so that it is sorted, which is more appropriate in describing the problem according to the purpose of the service. The data sources used are journals, publications, websites, and Nutrihub's social media pages. The service results show that using digital content as marketing, including websites, e-commerce and social media, using the slogan "Connect, Collaborate, Innovate," is considered successful in building brand awareness at Nutrihub Lampung. Because it can build people's top of mind that Nutrihub is a brand of healthy living through a series of high-tasting health food and drink products. Instagram social media and e-commerce platforms have a big factor in building Nutrihub's brand awareness in the eyes of the public.
Pengembangan Desa Wisata Pulau Legundi Kabupaten Pesawaran Lampung Melalui Implementasi Komunikasi Website Interaktif Bangsawan, Satria; MS, Mahrinasari; Nama, Gigih Forda; Febrian, E Angga; Kesumah, Fajrin Satria Dwi
Devotion: Journal Corner of Community Service Vol. 1 No. 3 (2023): February
Publisher : CV. Tripe Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54012/devotion.v1i3.125

Abstract

Desa Pulau Legundi Kabupaten Pesawaran merupakan pulau yang memiliki keindahan alam, dan berpotensi untuk pengembangan Desa Wisata. Namun, potensi pariwisata di desa ini belum berkembang secara optimal sebagai Desa Wisata yang berdampak pada peningkatan perekonomian masyarakat desa. Oleh karena itu, pengembangan Desa Wisata di desa Pulau Legundi perlu berkelanjutan, melalui Pelatihan dan Pendampingan penyusunan website Interaktif. Kegiatan ini bertujuan untuk mengomunikasikan informasi Desa Wisata Pulau Legundi mengenai keunggulan sumber daya Pulau Legundi seperti pantai berpasir putih, gua di dalam pulau, wisata memancing ikan langsung melalui bagan, dan produk unggulan UMKM yang ada di Pulau Legundi melalui situs web: www.legundiwisata.com, sehingga situs ini dapat menjangkau kesadaran dan kepedulian para calon wisatawan baik Mancanegara maupun Domestik untuk tertarik dan melakukan kunjungan ke Desa Wisata Pulau Legundi, yang pada akhirnya jumlah wisatawan meningkat, dan berdampak pada peningkatan kesejahteraan masyarakat desa. Hasil Pelatihan dan Pendampingan meningkatkan pengetahuan dan ketrampilan para peserta, dan penggunaan situs web berkelanjutan oleh calon wisatawan potensial, sehingga Branding Desa Wisata Pulau Legundi semakin kuat dan pengunjung Desa Wisata Pulau Legundi semakin meningkat.
Co-Authors Akuan, Muhammad Farel Aqilah Yunda Putria Sari Ayi Ahadiat, Ayi Azzahra, Maghfira Muthia Calosa, America Rachmasari Chaniago, Nicco Chaisar Dewi, Ayu Karmila Dorothy R. H. Pandjaitan Dorothy Rouly H. Pandjaitan Ekaputra, Rismoyo Fajrin Satria Dwi Kesumah FEBRIAN, ANGGA Febrian, E Angga Forda Nama, Gigih Gigih Forda Nama Handoko, Albert Jayadi Hanner Rambe Hibatullah, Raihan Irawan, Yanuar Janice Jesslyne, Naomi Mahrinasari MS Ms, Maharinisari Muhammad Ibnoe Nugraha Nabila Maram Pahlawan, Princhita Nadia Putri Pramudiyanto, Khashia Ni Komang Ayuni Puspita Sari Nurul Kholifah, Nurul Nuzul Inas Nabila Rachmat Ramelan, Mudji Salsabila Inggrid Widya Septi Saptarini, Atmi Saputra, Aditia Jaya Sentosa, Budi Suci, Nanda Destyana Widya Astuti Wulan, Mutiasari Nur Yuniarti Fihartini