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Satria Bangsawan

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Author-ID : 240627

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Transportation Other

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Analysis of business development strategies using the business model canvas and SWOT: A case study of Jubela Agrikarsa Hibatullah, Raihan; Bangsawan, Satria
Asian Journal of Economics and Business Management Vol. 4 No. 1 (2025): Asian Journal of Economics and Business Management (AJEBM)
Publisher : Lighthouse Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53402/ajebm.v4i1.481

This study explores the business development strategies of CV. Jubela Agrikarsa, a Small and Medium Enterprise (SME) in Bandar Lampung specializing in poultry products. By employing the Business Model Canvas (BMC) and SWOT analysis, the research identifies critical internal and external factors influencing the company’s growth and strategic positioning. The findings highlight Jubela Agrikarsa's strengths, such as high product quality and strategic location, and weaknesses, including limited business experience and insufficient promotion. The analysis also uncovers opportunities in market expansion and threats from rising competition. The study provides actionable recommendations to address these challenges, such as enhancing operational efficiency, improving branding efforts, and leveraging digital marketing platforms. This comprehensive approach not only aids Jubela Agrikarsa in refining its business strategies but also demonstrates the efficacy of BMC and SWOT as strategic tools for SMEs in competitive markets.

Product Quality, Price, and Brand Image as Determinants of Purchase Decisions for Wardah Facial Moisturizers Ni Komang Ayuni Puspita Sari; Satria Bangsawan
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 2 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i2.231

This study investigates the impact of product quality, price, and brand image on the purchasing decisions of Wardah facial moisturizer among female students at the Faculty of Economics and Business, University of Lampung. Wardah was selected due to its popularity among young consumers and its reputation as a halal-certified brand offering affordable, high-quality products. Using a quantitative survey method, data were collected from 115 respondents who had purchased the product at least three times. The analysis, conducted through multiple linear regression, reveals that product quality, price, and brand image significantly influence purchase decisions both individually and simultaneously. These results highlight the importance of these factors in consumer decision-making and offer practical insights for cosmetic companies, especially Wardah, in crafting marketing strategies tailored to the preferences of young consumers. Additionally, the findings contribute to the growing body of marketing literature on cosmetic products in the Indonesian context.

The Influence of Social Media Marketing on E-WOM and In-tention to Join in Student Organizations Widya Astuti; Satria Bangsawan
Digital Innovation : International Journal of Management Vol. 2 No. 3 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i3.440

This research seeks to ascertain the impact of Social Media Marketing on Electronic Word of Mouth (e- WOM) and the Intention to Become a Member of Student Activity Units (UKM) among followers of the Instagram account @radiokampusunila. The background of this research is the low participation of Universitas Lampung students in campus organizations, even though promotional strategies through social media have been actively implemented. This study combines a survey method with a quantitative associative approach through online questionnaires distributed to 121 respondents. Purposive sampling with criteria, an active students of Universitas Lampung who follow the @radiokampusunila Instagram account, is the method of sampling that is employed The variables include Social Media Marketing (X), e-WOM (Y1), also the Intention to Become a Member (Y2). With the use of SPSS, multiple linear regression analysis was performed on the data. . The findings demonstrated the positive and substantial impact of social media marketing on e-WOM, the positive and significant impact of social media marketing on the intention to join, and the positive and significant impact of e-WOM on the intention to join.

The Impact of Social Media Marketing on College Selection Mediated By Brand Image: Case Study on @officialunila Instagram Account Sentosa, Budi; Bangsawan, Satria; Wulan, Mutiasari Nur
Journal of Innovation in Management, Accounting and Business Vol. 4 No. 2 (2025)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jimab.v4i2.1726

Increasing competition among universities has prompted Lampung University to optimize its digital marketing strategies through social media, yet the @officialunila Instagram account faces challenges in effectively attracting prospective students despite significant engagement growth. This study examines the relationship between social media marketing and students' college selection decisions, with brand image serving as a mediating variable, using Structural Equation Modeling with Partial Least Squares (SEM-PLS) to analyze data from 390 Lampung University students from the class of 2024. The findings reveal that social media marketing has a strong positive correlation with brand image (path coefficient = 0.708; p-value = 0.000) and college selection decisions (path coefficient = 0.167; p-value = 0.000), while brand image significantly influences selection decisions (path coefficient = 0.752; p-value = 0.000) and effectively mediates the relationship between social media marketing and selection decisions through complementary mediation (path coefficient = 0.532; p-value = 0.000). The results demonstrate that social media marketing significantly impacts prospective students' decision-making processes both directly and indirectly through brand image enhancement, suggesting that Lampung University should continue managing the @officialunila Instagram account professionally by creating informative and engaging content tailored to digital generation preferences to strengthen brand image and attract prospective students.

PENGARUH KUALITAS INFORMASI DI INSTAGRAM TERHADAP NIAT BELI PRODUK JANJI JIWA DENGAN VARIABEL KEPERCAYAAN SEBAGAI MEDIASI (STUDI PADA GEN Z DI BANDAR LAMPUNG) Aqilah Yunda Putria Sari; Satria Bangsawan; Nuzul Inas Nabila
Nusantara Hasana Journal Vol. 5 No. 2 (2025): Nusantara Hasana Journal, July 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i2.1562

This study aims to examine the influence of information quality delivered through Instagram on purchase intention of Janji Jiwa products, with trust as a mediating variable among Generation Z in Bandar Lampung. Social media, particularly Instagram, serves as a crucial tool in digital marketing strategies, especially in shaping consumer perceptions and purchasing decisions. This research employs a quantitative approach with a survey method involving 143 respondents selected through purposive sampling. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that information quality has a significant positive effect on trust, and trust positively affects purchase intention. Furthermore, information quality also directly affects purchase intention while simultaneously influencing it indirectly through trust. This indicates that trust partially mediates the relationship between information quality and purchase intention, where information quality still exerts a direct effect even as trust strengthens the relationship. These findings highligh the importance of delivering relevant and up-to-date information in building trust and encouraging purchase intention among Generation Z consumers.

Impact Of Electronic Word Of Mouth On Purchase Intention Of Skintific Products Via Tiktok Muhammad Ibnoe Nugraha; Satria Bangsawan; Dorothy Rouly H. Pandjaitan
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2354

This study aims to examine the influence of electronic word of mouth (eWOM) on purchase intention toward Skintific products on the TikTok platform. The primary objective is to analyze how consumer perceptions of information quality, information quantity, and information adoption derived from TikTok content can shape their intention to purchase skincare products. This research employs a quantitative method with a survey-based approach, using a structured questionnaire as the instrument for data collection. The questionnaire was distributed to TikTok users who had viewed or been exposed to Skintific-related content. The data were analyzed using multiple linear regression. The findings reveal that information adoption has a significant positive effect on purchase intention, whereas information quantity does not significantly influence perceived information usefulness. These results suggest that the relevance, usefulness, and credibility of information are more critical than its sheer volume in influencing consumer decision-making. Moreover, the process by which users adopt information from TikTok plays a central role in shaping favorable perceptions that ultimately lead to purchase intention.

Factors Influencing Purchase Intention and Purchase Decision in Health Services at Zona.Gizi Ekaputra, Rismoyo; Bangsawan, Satria; Fihartini, Yuniarti
Amkop Management Accounting Review (AMAR) Vol. 5 No. 1 (2025): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i1.2509

This study aims to analyze the influence of price perception, brand image, service quality, promotion, perceived ease of use, and perceived usefulness on purchase intention and purchase decision of Zona Gizi health services. The research was conducted on 358 respondents selected based on their experience and knowledge regarding Zona Gizi services. The questionnaires were distributed both directly using a survey method and via Google Form links shared through WhatsApp and Instagram social media platforms. The data analysis technique used in this study was Structural Equation Modeling (SEM) operated through IBM SPSS AMOS 21 software. The results show that the variables of price perception, brand image, service quality, promotion, perceived ease of use, and perceived usefulness have a significant positive effect on the purchase intention of Zona Gizi health services. Furthermore, purchase intention has a significant positive influence on the purchase decision of Zona Gizi health services.

The Intention to Use Signal Application for Paying Motor Vehicle Taxes Suci, Nanda Destyana; Bangsawan, Satria; Pandjaitan, Dorothy Rouly H.
Amkop Management Accounting Review (AMAR) Vol. 5 No. 1 (2025): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i1.2815

In this digital age, governments are increasingly embracing online payment of car taxes and other public services made possible by advances in information technology. A digital software called SIGNAL was created to make it easier to validate car registrations and tax payments online. The lower utilization rate compared to traditional services at Samsat offices indicates that its implementation is still unsatisfactory, especially in Lampung Province. The purpose of this research is to use an expanded Technology Acceptance Model (TAM) to determine what variables impact taxpayers' intent to utilize the SIGNAL application. Perceived safety, trust, and subjective standards are some of the extraneous factors included in the model. Data was collected from 120 participants chosen at random using a survey approach. Partial Least Squares (PLS) analysis using SmartPLS software was used to examine the data. Findings show that the desire to use the SIGNAL app is heavily impacted by subjective norms, perceived security, perceived trust, perceived simplicity of use, and perceived utility. The public sector may improve its plans for adopting digital services by using the insights provided by these studies.

Driving Sustainable Business Performance: The Impact of Green Innovation on Food & Beverage SMEs in Bandar Lampung City Natalie, Hellen Cornellia; Bangsawan, Satria; Husna, Nurul
International Journal of Business and Applied Economics Vol. 3 No. 3 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v3i3.9187

This research investigates how green innovation, including both product and process innovations, affects the sustainable performance of micro, small, and medium food and beverage enterprises (MSMEs) in Bandar Lampung City. Using quantitative methods and a sample of 100 MSMEs, the study finds that while there is a positive but insignificant relationship between green product innovation and sustainable business performance, there is a significant positive relationship between green process innovation and sustainable business performance. This suggests that MSMEs in the food and beverage sector are increasingly adopting environmentally friendly practices, such as waste management and energy conservation, leading to improved business sustainability. The study underscores the importance of integrating green innovation into business strategies to enhance performance and promote environmental responsibility.

Five Factors in Social Network Site Advertisement Influencing the Purchase Intention of Generation Z Atmawijaya, Melissa Adira Puteri; Bangsawan, Satria; Ramelan, Mudji Rachmat
Asian Journal of Applied Business and Management Vol. 3 No. 1 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i1.9184

In the realm of digital marketing, understanding the factors that influence Online Purchase Intention is imperative for the success of advertising campaigns. This research investigates the specific elements shaping consumer intentions within the context of Skintific Advertisement on Instagram. This study focuses on the effect of the of five factors in SNS advertisement, namely; information, entertainment, trust, disturbance, and social interaction, on online purchase intention. The research was conducted on Skintific Instagram followers who have made purchases on Skintific products. This research was conducted quantitatively on 151 respondents. The method used is Structural Equation Model with SmartPLS 3.3.3 software in 2024. Statistical results after hypothesis testing show thathypotheses one, two, three, four five, and six are proven, and it can be concluded that information, entertainment, trust, disturbance, and social interaction all have a positive and significant effect on online purchase intention.

Co-Authors Akuan, Muhammad Farel Aqilah Yunda Putria Sari Atmawijaya, Melissa Adira Puteri Ayi Ahadiat, Ayi Azzahra, Maghfira Muthia Calosa, America Rachmasari Chaniago, Nicco Chaisar Dewi, Ayu Karmila Dorothy R. H. Pandjaitan Dorothy Rouly H. Pandjaitan Ekaputra, Rismoyo Fajrin Satria Dwi Kesumah Febrian, E Angga Gigih Forda Nama Handoko, Albert Jayadi Hanner Rambe Hibatullah, Raihan Irawan, Yanuar Irene Vanessa Ramadhani Mahrinasari MS Mahrinasari, M.S. Miranda Miranda Ms, Maharinisari Muhammad Ibnoe Nugraha Natalie, Hellen Cornellia Ni Komang Ayuni Puspita Sari Nita, Nurul Apri Nurul Husna Nurul Kholifah, Nurul Nuzul Inas Nabila PANDJAITAN, Dorothy RH Putri Chantika Khairunnisa Ramelan, Mudji Rachmat RH Pandjaitan, Dorothy Rinaldi Bursan Salsabila Inggrid Widya Septi Saptarini, Atmi Saputra, Aditia Jaya Sarita, Rahma Sentosa, Budi Sihombing, Joel Chandra Suci, Nanda Destyana Tiara Rizky Cahya Widya Astuti Wulan, Mutiasari Nur Yuniarti Fihartini Yusa, Viola De ⁠Mutiasari Nur Wulan

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