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All Journal IBDA` : Jurnal Kajian Islam dan Budaya Publikasi Pendidikan JTP - Jurnal Teknologi Pendidikan Journal of Leadership in Organizations Jurnal Pendidikan Edutama Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Pengabdian Multidisiplin JPMI: Jurnal Pendidikan Madrasah Ibtidaiyah Vicratina : Jurnal Ilmiah Keagamaan Jurnal Manajemen dan Pemasaran Jasa Prosiding Seminar Nasional Pengabdian Masyarakat Prosiding Seminar Nasional Kusuma KOPEMAS
Zuhkhriyan Zakaria
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Jurnal Manajemen dan Pemasaran Jasa

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Impact of financial capital, social capital, and business digitalization on business sustainability of SMEs in Indonesia Pardiman Pardiman; Jeni Susyanti; Dwi Fita Heriyawati; Zuhkhriyan Zakaria; Masyhuri Masyhuri
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 1 (2022): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (209.928 KB) | DOI: 10.25105/jmpj.v15i1.13114

Abstract

SMEs have significant challenges amid a pandemic that is crippling the country's economy to survive and continue to struggle from bankruptcy. So, this paper analyzes the impact of financial capital, social capital, and business digitalization in improving business sustainability and finds out which variables are marketing strategies in mediating the direct influence between these three variables. Data collection using a questionnaire instrument using a survey technique. The research sample was 93 respondents as SME business owners. The research period was carried out from June to September 2021. After the data is collected, then tested using SEM-PLS using Warppls 5.0 software. The study found that financial capital can improve business sustainability, and social capital can also affect business sustainability; the same is valid for business digitization which can improve business sustainability for SME actors. Therefore, SME business actors need to pay attention to the business capital, then social capital to the community in the long term, and digitalization to improve businesses' ability to survive in a pandemic. Furthermore, we hope that this research will expand understanding to SMEs business owners to be more vigilant about several factors that can make a business go bankrupt, especially in a pandemic situation. However, the limitation of this study lies in the research sample, which only examines one province so that future researchers can compare it with other provinces. And in this study, it was found that the marketing strategy has not been successful in mediating, so it still needs to be discussed further.
Co-Authors Abdul Jalil Agus Sholeh Ahdiana Ela Nihayatul Khusna Alifia Zuhriatul Alifa Aminatus Sholiha Andriyansyah, M. Fahrudin Anifatul Izzah Anis Khoirotun Nikmah Anwar Sa'dullah Anwar Sa’dullah Arief Ardiansyah Arief Ardiansyah Aslan Aslan, Aslan Aslina Afi Saputri Azhar Haq Citra Kurniawan Deka Dyah Utami Diana Islamia Dwi Fita Heriyawati Eko Noerhayati Ertanti, Devi Wahyu Farihatussinah Farihatussinah Faulina Amiliatuz Zahroh Feryska Ayu Faradila Pramesti Fita Mustafida Hofiyah, Anis Ika Ratih Sulistiani Inggit Kentjonowaty Ira Wahyuni Jeni Susyanti Karyanto, Budi Khoirul Asfiyak Kusfa Hariani Putri Lia Nur Atiqoh Bela Dina Majdi, Raihan Zaki Al Mar’atul Hasanatin Masyhuri Masyhuri Maulidia Sukma Febrianti Mohammad Afifullah Mohammad Afifulloh Muhammad Hanief Muhammad Hanif Azhar Muhammad Sulistiono Muhibuddin Fadhli Nugraha, Iman Hikmat Nugroho, Didit Prasetyo Pardiman Pardiman Qurroti A’yun Restu Hermin Aprilliawati Revina Petrika Wijayanto Robby Hidajat Rosichin Mansur Saleh Y. Kampoh Shirly Rizki Kusumaningrum Shobihatul Fitriyah Sihaloho, Nahot Tua Parlindungan Sikhit Likfania Maisa Siti Humairoh Sofiatul Mukarromah Sylvester Arnab Tito, Sama’ Iradat Tya Yusrani Prantika Wathanan Srinin Zayyin Kholishotul Ma’rufah Zuhriatul Fuadah