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Optimalisasi Halaman Facebook Sebagai Sarana Promosi dan Peningkatan Kinerja Pemasaran UMKM di Kelompok Desa Prima Bumijo Ola, Kiki; Rochmad Bayu Utomo
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 2 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i2.5902

Abstract

This community service activity aims to optimize the use of Facebook pages as a digital promotional tool for Micro, Small, and Medium Enterprises (MSMEs) in the Prima Bumijo Village Group, Jetis District, Yogyakarta. The main problem faced by MSMEs is the limited use of social media for product marketing, with most still relying on conventional promotional methods that are less effective in reaching potential consumers widely. This activity was carried out for one month, with an implementation method through three stages: observation to identify participants' needs and obstacles, implementation of socialization and training on creating and managing business Facebook pages, and evaluation to assess the increase in participant competency. The results of the activity showed an increase in participants' knowledge and skills in creating, managing, and utilizing Facebook pages for promotion. Thus, this activity successfully improved digital literacy and MSME marketing performance, and demonstrated that optimizing social media can be an effective strategy in supporting business sustainability in the digital economy era.
PENGEMBANGAN APLIKASI SIAPIK UNTUK MEMPERMUDAH PENCATATAN KEUANGAN PADA UMKM DI DESA WUKIRSARI Joy Geral Djami Raga; Rochmad Bayu Utomo
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 2 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i2.6205

Abstract

Financial record management for MSMEs in Wukirsari Village still faces challenges such as manual recording, lack of accounting knowledge, and limited time. This study aims to improve MSME capabilities in systematic financial recording using the digital SIAPIK application through a participatory approach. The implementation method includes socialization, account creation and transaction recording practice, independent exercises, and joint evaluation. Results show enhanced mastery of SIAPIK application use and accurate, complete financial report preparation. The conclusion states that digital assistance and training effectively support better financial management and sustainable MSME business development in the village. Continued mentoring with strengthened digital literacy and accounting is recommended.
Development of Kedung Aren Tourism Village to strengthen Hepisang Branding and connect MSMEs to Global Tourism : Pengabdian Lauwingbara, Elsa; Agrensia Rambu Danga Atta Kay; Putra , Arbertus Jesnawan; Depi, Candra; Utomo, Rochmad Bayu; Beleya, Prashanth; Jing, Gan Wai
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4200

Abstract

The International Community Service Program in Air Kedung Aren Tourism Village was implemented to strengthen the branding of Hepisang local products and improve the connectivity of MSMEs with the tourism sector. Kedung Aren Village has great potential for water tourism and banana farming, but this has not been optimally utilized as the village's identity or as a supporting factor for tourism destinations. This activity aims to improve digital marketing capabilities, refine branding strategies, and expand the reach of product and destination promotion to the international level. The methods of service included training in digital content creation, assistance in social media management, workshops on technology-based tourism management, field surveys, and the preparation of promotional materials for domestic and international publication. The results of the activity showed an increase in the community's skills in content production, strengthening Hepisang's marketing through social media, and increasing the visibility of Kedung Aren Water Tourism Village through publications on various digital platforms. This program also opened up opportunities for international networking through promotion to communities in Malaysia and Singapore. Overall, this KKN activity succeeded in encouraging the integration of MSMEs with tourism, strengthening the village's identity, and expanding Kedung Aren's competitive potential at the national and international levels.
Modernisasi Sistem Administrasi dan Pengetahuan Wajib Pajak terhadap Kepatuhan Wajib Pajak dengan Motivasi Membayar Pajak sebagai Variabel Mediasi Puspita Sari, Anisa; Utomo, Rochmad Bayu
Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Vol. 4 No. 3 (2026): Edisi Januari - April IN PROGRESS
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pelnellitian ini belrtujuan untuk melnellaah bagaimana modelrnisasi administrasi pelrpajakan, pelnelrapan sellf-asselssmelnt systelm, pelmahaman pelrpajakan, sanksi pelrpajakan, dan motivasi melmbayar pajak belrpelngaruh telrhadap kelpatuhan wajib pajak UMKM. Studi ini juga melmasukkan pelndelkatan Thelory of Planneld Belhavior (TPB) untuk melnguji seljauh mana aspelk psikologis—melliputi sikap, norma subjelktif, dan pelrselpsi kontrol pelrilaku—dapat melmpelrkuat hubungan antarvariabell telrselbut. Kelbaruan pelnellitian telrleltak pada pelnyatuan faktor intelrnal wajib pajak delngan faktor elkstelrnal dalam satu modell analisis yang telrpadu. Pelndelkatan pelnellitian melnggunakan meltodel kuantitatif delngan relspondeln para pellaku UMKM, seldangkan pelngumpulan data dilakukan mellalui pelnyelbaran kuelsionelr. Analisis data melmanfaatkan telknik Partial Lelast Squarels–Structural ELquation Modelling (PLS-SELM) guna melnguji pelngaruh langsung dan tidak langsung dari seltiap variabell. Hasil pelnellitian melmpelrlihatkan bahwa modelrnisaspi sistelm, tingkat pelmahaman pelrpajakan, dan keltelgasan sanksi melmiliki pelngaruh signifikan dalam melningkatkan kelpatuhan. Selbaliknya, sellf-asselssmelnt systelm selrta motivasi melmbayar pajak melnunjukkan pelngaruh yang rellatif lelbih kelcil. Sellain itu, ellelmeln-ellelmeln dalam TPB telrbukti melmodelrasi belbelrapa hubungan, khususnya pada pelngaruh motivasi telrhadap kelpatuhan. Telmuan ini melmbelrikan implikasi pelnting bagi pelrumusan stratelgi pelningkatan kelpatuhan pajak mellalui pelnguatan litelrasi pelrpajakan dan pelndelkatan pelrilaku wajib pajak.
Observasi Laporan Penerapan E-Spt Pph Unifikasi Dan Pph 21 Di Sekretariat Daerah Kabupaten Sleman Dosroha Elisabet Sipakkar; Rochmad Bayu Utomo
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 3 No. 2 (2023): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v3i2.1414

Abstract

The Directorate General of Taxes (DGT) takes advantage of advances in technology and information systems wich are currently developing rapidly and well. Innovation emerged by creating an application (e-SPT) in the tax administratin system.In the application of e-SPT to the calculation of PPh Unification and PPh 21 at the Regiobal Secretariat of Sleman Regency, it turns out that there are still a few problems that have a negative impact on the individual and the organization. Therefore, this study aims to determine the effect of implementing the e-SPT on calculations on PPh Unification and PPh 21. This survey uses the observation method where I derectly use the e-SPT application and data collection tecniques through experience and records of circumstances. The results of this survey show that there are still errors in the application of the e-SPT to the calculation of PPh Unnification and PPh 21 at the Regional Secretariat of Sleman Regency. This makes my presence very useful to hel employees to be more thorough.The impact of this research is to make employees more careful and at the right time in inputting data.
Sosialisasi Dan Pendampingan Pembuatan Nib Pada Sektor Kerajinan di Gamplong Rizqi Kurnia Putra; Rochmad Bayu Utomo
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 3 No. 3 (2023): Desember : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v3i3.2446

Abstract

There are still 50 percent of MSMEs in the craft sector in Gamplong who do not have a Business Identification Number (NIB) because they think that this document is trivial and do not understand how to obtain it. This service program aims to increase understanding of NIB and assist in the process of making NIB in the craft sector. The method used in this program is the presentation of material regarding NIB as well as assistance in making NIB door to door to MSMEs. The high level of enthusiasm of MSME players in this service program resulted in an understanding of NIB and NIB legality documents. We hope that this program can improve the economy of MSMEs, as well as help MSMEs gain access to capital.
The Effect of Taxpayer Awareness and Income Level on The Compliance of Land Taxpayers of Rural and Urban Buildings in Margosari Village, Kulon Progo Regency, Yogyakarta Evanny Emanuela Rumui; Rochmad Bayu Utomo
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 01 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i01.873

Abstract

This study aimed to test whether taxpayer awareness and income level affect land and building tax in Margosari village, Kulon Progro district, Yogyakarta. This type of research is quantitative, with the research object being rural and urban building taxpayers in Margosari Village, Kulon Progo District, Yogyakarta. The population in this study were all land and building taxpayers in Margosari village, Kulon Progo Regency, Yogyakarta. The sample collection technique taken by the researcher uses a non-probability sampling technique with a purposive sampling method, namely one of the sampling intentionally with specific considerations from the researcher. Samples in this study were selected based on criteria, namely samples with land and building rights. The results of this study indicate that taxpayer awareness and income level significantly and positively affect taxpayer compliance in Margosari Village, Kulon Progo Regency, Yogyakarta.
Edukasi Penyusunan Laporan Keuangan UMKM Burjo Minang Dan Jajanan Pasar Berkah Di Tamantirto Muslim Algani; Ni Luh Gde Ana Pertiwi; Rochmad Bayu Utomo
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 4 (2023): Desember : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i4.261

Abstract

This service aims to increase knowledge of financial reports at Burjo Minang MSMEs and Berkah Market Snacks in Tamantirto through simple bookkeeping education and training. This research was conducted using qualitative methods and a descriptive approach. The research results show that simple bookkeeping training provides significant benefits for MSMEs in making accurate financial reports. This research also identifies factors that cause errors in bookkeeping and provides solutions to overcome these problems. Thus, this research contributes to increasing knowledge regarding financial reports and the effectiveness of bookkeeping at MSMEs Burjo Minang and Jajanan Pasar Berkah.
Analisis HPP Menggunakan Metode Full Costing Untuk UMKM Eni Bubur Dan Finarak ByAulianisak Untuk Menentukan Harga Jual Silvi Salsabila Cahyani; Rochmad Bayu Utomo
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 4 (2023): Desember : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i4.267

Abstract

For UMKM Eni Bubur and Finarak by Aulianisak are still inaccurate in determining the selling price because it does not cover all production costs, only the basic ingredients, so unclear losses often occur. So this research aims to analyze the methods used by UMKM with a more accurate full costing method, namely using a descriptive method using interviews, observation and documentation of UMKM owners. This gives results if there are differences between the full costing method and the UMKM method, so it can be concluded that the full costing method is more accurate.
DETERMINANTS OF TAX COMPLIANCE IN TRADITIONAL TEXTILE ENTERPRISES Utomo, Rochmad Bayu; Karista, Dina; Pratiwi, I Gusti Ayu Made Agung Mas Andiani; Pertiwi, Ni Luh Gde Ana
RISET: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol. 8 No. 1 (2026): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/riset.v8i1.2796

Abstract

Tax compliance among Micro, Small, and Medium Enterprises (MSMEs) is crucial to strengthening national fiscal capacity and supporting creative economies rooted in cultural heritage. Despite their significant economic contributions, traditional textile artisans in tourism-based villages often fall short in meeting tax obligations. This study explores how taxpayer awareness, knowledge, digital financial tools, and the quality of tax administration influence compliance behavior, with tax payment motivation examined as a mediating variable among MSMEs in Java and Bali. Utilizing a quantitative approach, data were collected via Likert-scale surveys and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results indicate that taxpayer knowledge, awareness, digital banking access, and service quality positively impact tax payment motivation. These factors, along with motivation, also contribute significantly to improved compliance. Tax payment motivation bridges internal and external drivers, reinforcing compliant behavior. The findings highlight the importance of implementing targeted tax education, enhancing service delivery, and expanding digital banking infrastructure to promote tax compliance and support the growth of culturally driven MSMEs.
Co-Authors Adang, Rika Agrensia Rambu Danga Atta Kay Ahmad Shodikin, Ahmad Airawaty, Diana Aji, Tusianto Dwi Sapto Andhika Raphael Sutedja Andi Hidayatul Fadlilah Anita Kartika Sari Annisyabania, Siti Apriana Pratiwi Andini Ariyana Sulistyorini As ari, Hasim Ayu Saldikawati AYU WULANSARI Azfa Mutiara Ahmad Pabulo Azfa Mutiara Ahmad Pabulo B. T. Omenu, Roberto Bahy Falahannaufal Jans Bamiro Nurudeen Babatunde Berlian Putri Maharini Berti Lulu Astarina Wati Chalista Rambu Olivia Dea Rinda Anggreini Dentamara Kedathon Depi, Candra Desi Astika R Dina Karista Dini Hari, Ilham Galih Divara Alfarighy F.A Dosroha Elisabet Sipakkar Dosroha Elisabet Sipakkar Dwi Maryani Enda Nawarisa Karina Br Sitepu Endang Sri Utami Ervina Meilida Sofiana Evanny Emanuela Rumui Evi Nurjana Mujid Febriana Lengi Siprianus Florentina Rusmawati Fri Nur Rhohman Gede Ana Pertiwi, Ni Luh Gollu, Matilda Roswita Hamzah Gunawan Handayani, Rizki Subekti Hasim As ari Hasim As'ari Herwin Kurniawati Hudin, Noraine binti Salleh Ignasia Helena Waleng Kumanireng Ika Setiawati, Ika Ika Wulandari Ika Wulandari Ika Wulandari Ilham Galih Dini Hari Insani Aulya Fitria Santosa Intan Misel Istamar Istamar Jing, Gan Wai Joy Geral Djami Raga Karista, Dina Kharismatika, Finar Ageng Kinarona Ekanareswari Susilo Kumanireng, Ignasia Helena Waleng Lauwingbara, Elsa Legina Steisi Pandensolang Lestari, Anesti Eris Levi Soleha Lussy, Michi Ma'dika, Srianingsi Made Heny Urmila Dewi Manurung, Siska Martinus Budiantara Martinus Budiantara, Martinus Maulida Putri Ayuningtyas Mentari, Nandita Ulya Mushawir Muslim Algani Nastiti, Arum Ni Luh Gde Ana Pertiwi Ni Luh Gde Ana Pertiwi Ni Luh Gede Ana Pertiwi Novitasari, Rewinka Nugraeni Ola, Kiki Paramitalaksmi, Ratri Prashanth Beleya, Prashanth Pratiwi, I Gusti Ayu Made Agung Mas Andiani Purwanti, Indra Puspita Sari, Anisa Puspitasari, Kakanita Ari Putra , Arbertus Jesnawan Putra, I Komang Trisna Eka Putri Nurmalasari Qorry Rafika Ekasari Radawati Gultom Rakhmadanni, Redya Elfryna Rambio Hasiholan Manalu Ratri Paramitalaksmi Ratri Paramitalaksmi Ratri Paramitalaksmi Rico Dafin Sitinjak Rizqi Kurnia Putra Rizqi Kurnia Putra Ronalisti Adeva Nugrahaeni Rufaida, Dwiavita Safitri, Dita Efira Safna Aulia Putri Saldikawati, Ayu Salsabiila, Salmaa Silvi Salsabila Cahyani Siti Nurul Khotimah Solichah, Nurviani Sri Murtini Sri Patmawati Stefanus, Carlos Deo Subowo, Farida Suliah Suliah Sulistyorini, Ariyana Sundjoto Syaiban Ari, Mohammad Syalsabilla, Bernica Titik Desi Harsoyo, Titik Desi Tri Handayani Tri Mulyani Tutut Dewi Astuti Vera Y Sinaga, Yuliana Vita Rahayu Widyastuti, Riska Nur Yoga, I Made Sedana Yuliana Liska Savitri Zaenal Wafa Zaenal Wafa