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All Journal Jurnal Pendidikan Ekonomi Titian Ilmu: Jurnal Ilmiah Multi Sciences JMM (Jurnal Masyarakat Mandiri) Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Sosio-Didaktika: Social Science Education Journal J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal PROFIT: Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Ikbal Barlian
Pendidikan Ekonomi FKIP Universitas Sriwijaya
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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PENDAMPINGAN MASYARAKAT DALAM UPAYA MENINGKATKAN NILAI JUAL PRODUK ASLI WIRAUSAHA KECAMATAN PEMULUTAN Ikbal Barlian; Dewi Koryati; Rusmin AR; Deskoni; Dewi Pratita
Jurnal PROFIT: Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol. 4 No. 2 (2017): Jurnal PROFIT: Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Pendidikan Ekonomi FKIP Universitas Sriwijaya, in partnership with Asosiasi Profesi Pendidikan Ekonomi Indonesia (ASPROPENDO)

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Abstract

This study discusses the activities of community assistance in an effort to increase the selling value of the original products of entrepreneurs in the district of Pemulutan. The formulation of the problem in this study is “how the effort in preparing and creating a work plan to increase the selling value of the original products of entrepreneurs in Disctict Pemulutan? And how the tips that can be done in the effort to compose and create a work plan to increase the selling value of the original product entrepreneur in District of Pemulutan?”. This research is a study of community service. The type of activities undertaken in this study is the provision of knowledge in an effort to develop and create a work plan to increase the selling value of entrepreneurial products in the district of Pemulutan. Models that will be tested in this research is counseling in the form of giving material, guided and independent training in effort to compile and make work plan to increase the selling value of original product of entrepreneur in sub district of Pemulutan. Data collection techniques used a questionnaire filled out by the participants after following the extension activity. The results of questionnaire analysis obtained as much as 90% of participants get benefits after following the extension activities and they are interested in following extension activities.
Gen Z’s Business Preferences: Identifying The Innovative Learning on Entrepreneurial Classroom Dwi Hasmidyani; Ikbal Barlian; Siti Fatimah; Muhammad Akbar Budiman
Journal of Economics Education and Entrepreneurship Vol 7, No 2 (2026): JEE, AUGUST 2026
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v7i2.18693

Abstract

The digital era has significantly transformed business practices and educational approaches. This study aims to identify Gen Z’s business preferences based on their characteristics and examine differences between male and female students to inform entrepreneurship learning. A mixed-method approach with a concurrent nested design was employed, where qualitative data served as the primary source and quantitative data provided complementary analysis.The findings show that Gen Z tends to prefer digital promotional media, non-seasonal products, and customizable offerings, while demonstrating balanced preferences between self-production and reseller models. They also show a stronger tendency toward individual entrepreneurship rather than collaboration. Their motivations include financial, personal, and social aspects, and they evaluate business success based on financial performance, customer relationships, innovation, and growth. Statistical analysis indicates no significant gender differences in business preferences.These findings suggest the importance of designing entrepreneurship learning that accommodates diverse preferences and emphasizes flexibility, innovation, and practical skills aligned with Gen Z characteristics. However, the study is limited to students majoring in economics education, necessitating caution in generalizing the results.
Co-Authors Amrina, Dian Eka Aniek Hidrayani Deskoni Deskoni Dewi Koryati Dewi Koryati Dewi Koryati Djahir Basir Dwi Hasmidyani Edutivia Mardetini Edutivia Mardetini Firmansyah Firmansyah Firmansyah Izza Aprilianti Wardani M. Djahir Basir Mariyani Muhammad Akbar Budiman Musdalipah Musdalipah Mutiya Oktariani Ni Wayan Luh Nova Ratna Sari Nurillia Rafika Rahmadani Rafika Rahmadani Restian Achmad Riswan Jaenudin Rusmin AR Rusmin AR Rusmin AR Siti Fatimah Sri Artati Supriyanto Supriyanto Venny Fitria Yesi Ike Yuliana FH Yuliani Kartika Putri Yuspitra Aliati