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All Journal AGRIKA Jurnal Agribest BUANA SAINS Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian Budimas : Jurnal Pengabdian Masyarakat Agroradix : Jurnal Ilmu Pertanian MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Sigmagri Grafting : Jurnal Ilmiah Ilmu Pertanian Science Contribution to Society Journal Jurnal Pengabdian Nasional (JPN) Indonesia
Eko Wahyu Budiman
Program Studi Agribisnis, Fakultas Pertanian, Universitas Islam Balitar
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Other

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Journal : BUANA SAINS

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PENGEMBANGAN OLAHAN SINGKONG UMKM DF DI KAMPUNG KERIPIK KECAMATAN SELOREJO KABUPATEN BLITAR Eko Wahyu Budiman; Riska Damayanti
BUANA SAINS Vol 23, No 1 (2023)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/bs.v23i1.4622

Abstract

The purpose of this study is to identify the marketing mix, identify internal factors and external factors, and identify appropriate alternative strategies. The method used is the 7P marketing mix and SWOT analysis. Based on the results of research and discussion, the most influential internal strength factor is affordable product prices score 0.36, in terms of promotion weaknesses with a score of 0.08. The influential external factor in terms of opportunity is the development of social media score of 0.36. In the threats, the most influential competitor's human resources are superior. The competitors' distribution channels are wide score 0.14. SWOT analysis is in quadrant I supports an aggressive growth policy and growth-oriented strategy, by utilizing the company's strengths to obtain as many opportunities as possible. Alternative strategies which implemented are working with related parties (gift shops), increasing production quantity, and utilizing social media in promotions.
PENGARUH LITERASI KEUANGAN TERHADAP KETAHANAN UMKM PANGAN DALAM PEMANFAATAN FINTECH PADA PELAKU USAHA KOTA BLITAR Eko Wahyu Budiman; Tri Kurniastuti
BUANA SAINS Vol 25, No 3 (2025)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/bs.v25i3.7918

Abstract

This study aimed to examine the influence of financial literacy on the resilience of food-sector MSMEs (Micro, Small, and Medium Enterprises), with fintech adoption as a supporting variable, to address the research gap concerning the interaction between financial competence and technology adoption in the context of economic digitalization. A quantitative survey of 50 food-sector MSME actors in Blitar City who have used fintech services was analyzed using multiple linear regression. The results indicate that financial literacy has a significant and strong influence on business resilience (? = 0.47; p 0.01), while fintech adoption has a positive but more moderate effect (? = 0.22; p 0.05). The model explains 45% of the variance in MSME resilience. These findings reinforce the resource-based view theory by affirming that internal capability (financial literacy) is a key resource that is enhanced by technology (fintech) to build resilience. The implication is that MSME empowerment programs should integrate financial training with guided adoption of digital technology in a comprehensive manner
Co-Authors Aditya Prayudhi, Luhur Ahmad Nizar Hasbulloh Alberta Rika Pratiwi Apriyani, Nikolas DAPUT, GERVASIUS RIVALDINO Dewi Oryza Sativa, Rima Dio Ananda, Ricky Edya Moelia Moeis Eko Budi Santoso Endrawati, Tri Febrianti, Neha Istis Baroh Isty Karlina Kabilla Arsila Kurniawan Kurangga Seta Kurniastuti, Tri Lestari, Silvi Lintar Brillian Pintakami Lintar Brillian Pintakami Luhur Aditya P Masrunik, Endah Oryza Sativa, Rima Dewi Palupi Puspitorini Pitaloka, Dyah Prayudhi, Luhur Aditya Puspitorini, Palupi Rahmad Pulung Sudibyo, Rahmad Pulung Rima Dewi Oryza Sativa Rima Dewi Oryza Sativa Riska Damayanti Rosidah, Jazilatun Nur Sahrul Zahri Sativa, Rima Dewi Oryza Serdani, Army Dita Seta, Kurangga Sofanudin, Ahmad Sunandes, Aris Tri Kurniastuti tri kurniastuti Umi Saropah Saropah Wahyu Budiman, Eko Widiatama, Jeka Widiatmanta , Jeka Widiatmanta, Jeka Yuhanin Zamrodah Zamrodah, Yuhanin Zamrodah, Yuhanin Zuhrotul Atsna