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All Journal KARMAPATI (Kumpulan Artikel Mahasiswa Pendidikan Teknik Informatika) ISSN: 2252-9063 Jurnal Sistem Informasi dan Bisnis Cerdas Indonesian Journal of Information System Jurnal Eksplora Informatika SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Jurnal Informatika Universitas Pamulang INTECOMS: Journal of Information Technology and Computer Science Jurnal DISPROTEK Compiler Jurnal ULTIMA InfoSys JUTEKIN (Jurnal Manajemen Informatika) INTEK: Informatika dan Teknologi Informasi Dharma Bakti Jurnal Sistem Cerdas JMAI (Jurnal Multimedia & Artificial Intelligence) Antivirus : Jurnal Ilmiah Teknik Informatika Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi JISKa (Jurnal Informatika Sunan Kalijaga) Technologia: Jurnal Ilmiah Informatika Jurnal Sistem informasi dan informatika (SIMIKA) JATI (Jurnal Mahasiswa Teknik Informatika) Jurnal Teknika JOURNAL OF INFORMATION SYSTEM RESEARCH (JOSH) Masyarakat Berdaya dan Inovasi Jurnal Sistem Komputer dan Informatika (JSON) Infotek : Jurnal Informatika dan Teknologi SKANIKA: Sistem Komputer dan Teknik Informatika Jurnal Teknik Informatika (JUTIF) Jurnal Restikom : Riset Teknik Informatika dan Komputer Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) RESOLUSI : REKAYASA TEKNIK INFORMATIKA DAN INFORMASI Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Jurnal ABM Mengabdi International Journal of Community Service Society: Jurnal Pengabdian Masyarakat Konstelasi: Konvergensi Teknologi dan Sistem Informasi Jurnal Teknik Informatika Jurnal Informatika Teknologi dan Sains (Jinteks) Journal Of Information System And Artificial Intelligence Jurnal Sistem Informasi dan Bisnis Cerdas Jurnal Ekonomi, Akutansi dan Manajemen Nusantara AMMA : Jurnal Pengabdian Masyarakat Jurnal Informatika: Jurnal Pengembangan IT Prosiding Seminar Nasional Pemberdayaan Masyarakat (SENDAMAS) Exhibition and Seminar on Science and Creative Technology – Al Azhar Proceeding International Journal of Informatics Engineering and Computing
Arita Witanti
Universitas Mercu Buana Yogyakarta
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Journal : International Journal of Community Service

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Development of Marketing Strategy and Financial Management In The Jamu Mulya Sari Abadi Herbal Medicine Group Subarjo, Subarjo; Widarta, Widarta; Witanti, Arita; Lutiyan Suprapto, Yetti; Hazmi, Shadrina; Dwiarti, Rina
International Journal Of Community Service Vol. 3 No. 4 (2023): November 2023 ( Indonesia - Republik Demokratik Timor Leste - Malaysia - USA -
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i4.226

Abstract

Dusun Watu VII RT 8 Argomulyo, Sedayu, Bantul geographical area is suitable for empon-empon farming. Empon-empon is the raw material for making jamu (herbal medicine). Most of the population of Dusun Watu also has competency in making herbal medicine and is involved in the herbal medicine production business, either as groups or individually. One of them is the Jamu Mulya Sari Abadigroup. Production of herbal medicine before the COVID-19 pandemic, which was absorbed by the asset market when nominalized, reached 15 million rupiahs. This number has decreased drastically to around 5-6 million Rupiah, during the COVID-19 pandemic. The numbers have started to increase post-COVID-19 pandemic, but are not yet significant and still far from pre-COVID-19numbers. The absence of online marketing and business financial management became the basis for the community service team to provide training and mentoring in managing MSME scale business finances and developing marketing strategies through digital marketing. The training and mentoringare aimed at increasing the capacity of the JamuMulya Sari Abadi herbal medicine group so that it is expected to be able to manage its business optimally, as well as the products could reach a wider market. In this way, it is expected to increase revenue, and for the future impact, the Jamu Mulya Sari Abadi business could grow and be sustainable.
Co-Authors Abdul Rahman Wahid Agus Tri Widiyanto Akhmad Muzaki Alexander Radja Bria, Nyongki Apriani, Nana Ardhian Yulihandra Hanum Ari Widiyatmoko Arnanda Nuryasa Asshiddiq, Muh. Hasbi Bangkit Sasangka Bowo Nugroho Dharmawan, Thoriq Didik Kurniawan Djaelani Sosanto Domnina Rani Puna Rengganis Eko Hariyanto Fatimah, Malida Fatkhurrahman Hazmi, Shadrina Heri Ardiansyah Herli Setiawan Herwinsyah Huda, Maasyaril Kirom Mi’Rojul Ibnu Fajar Shiddiq Indah Susilawati Insan, Fariq Maulana Jeffri, Derry Meilana Krisna Bima Bagus Saputra M. Abdurozik Mahendra Wahyu Prihantoro Mahmudie, Bagus Muh. Fahrurrozi Mukhamad Arifin Munfaati, Eka Aenun Nisa Mutaqin Akbar Nadiyah, Raden Ayu Salma Naftali Sulardi Natanael Dimas Randy Nesya Rogawati Novriansyah Rosi Nur Lestari Puji Oktavia, Feliana Ozzi Suria Pambudi, Wahyu Tities Parjono, Parjono Pramana Adi Setiawan Prasetyaningrum, Putri Taqwa Pusaka, Semerdanta Putry Wahyu Setyaningsih Recoba Abednego Davinci Reizandi, Dwisatya Rengganis, Domnina Rani Puna Rina Dwiarti Rizqi Oktafiani Rogawati, Nesya Sadikin, Arif Maulana Salsabilla, Fadiah Nur Saputra, David Saputro, Fredy Siti Mutia Candra Soeharto, Triana N.E.D Sowanya Ardi Prahara Subarjo subarjo, Subarjo Supatman Supatman Supatman Supatman, Supatman Suryo, Rakhmanto Tito Rikanto Triana Noor Edwina Dewayani Soeharto Triana Noor Edwina Dewayani Soeharto vanrika, adena reis Wahyu Setyaningsih, Putry Wahyu Tities Pambudi Wahyu Tities Pambudi Wibowo, Ibnu Surya Widarta Widarta, Widarta Widatama, Krisna William, Haris Wulandari, Erika Yetti Lutiyan Suprapto