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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Widya Cipta : Jurnal Sekretari dan Manajemen Journal of Economic, Bussines and Accounting (COSTING) IJEBD (International Journal Of Entrepreneurship And Business Development) J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Jurnal Pendidikan Ekonomi (JURKAMI) At-Tadbir : jurnal ilmiah manajemen Jurnal Ilmiah Dikdaya EKUITAS (Jurnal Ekonomi dan Keuangan) Journal of Information System, Applied, Management, Accounting and Research Jurnal Manajerial MANAJEMEN DEWANTARA JURNAL EKOBIS DEWANTARA Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Science and Technology Proceedings Jurnal Pengabdian Masyarakat (ABDIRA) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) KARYA: Jurnal Pengabdian Kepada Masyarakat Al Khidma: Jurnal Pengabdian Masyarakat Abimanyu: Journal of Community Engagement Batara Wisnu : Indonesian Journal of Community Services East Asian Journal of Multidisciplinary Research (EAJMR) JDEP (Jurnal Dinamika Ekonomi Pembangunan) Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Management Science Research Journal Jurnal Manajemen dan Kewirausahaan Dedikasi: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bhinneka Media Riset Bisnis & Manajemen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Return : Study of Management, Economic and Bussines International Journal of Business and Applied Economics (IJBAE) Economics and Business Journal Journal Publicuho Indonesian Journal of Advanced Research (IJAR) Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka IIJSE INCIDENTAL : JOURNAL OF COMMUNITY SERVICE AND EMPOWERMENT International Journal of Economics and Management Sciences Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat Balance: Jurnal Ekonomi
Tri Kartika Pertiwi
Universitas Pembangunan Nasional Veteran Jawa Timur
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Journal : Economics and Business Journal

 1 
Marketing Mix and Relationship Marketing on Customer Loyalty with Customer Satisfaction as a Mediation Variable at BPRS Botani Bina Rahmah Bogor Putra, Abdillah Jetha; Pertiwi, Tri Kartika; Ichsanuddin, Dhani
Economics and Business Journal (ECBIS) Vol. 3 No. 6 (2025): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i6.253

Abstract

Customer loyalty is an important aspect in maintaining the sustainability of BPRS amidst the increasingly tight competition in the Islamic financial industry. The objectives of this study are to analyze: (1) the influence of the marketing mix on customer loyalty, (2) the influence of relationship marketing on customer loyalty, (3) customer satisfaction mediates the influence of the marketing mix on customer loyalty, and (4) customer satisfaction mediates the influence of relationship marketing on customer loyalty. The sample of this study was 130 (one hundred and thirty) active customers of BPRS Botani Bina Rahmah Bogor, selected through a purposive sampling method with the criteria of having been a customer for at least six months. Primary data was collected through questionnaires, while analysis was conducted using the Partial Least Square (PLS) method with SmartPLS software version 4.0. The results of the study concluded that: (1) the marketing mix does not have a significant effect on customer loyalty, (2) relationship marketing has a significant positive effect on customer loyalty, (3) customer satisfaction is proven to mediate the effect of the marketing mix on customer loyalty, and (4) customer satisfaction also mediates the effect of relationship marketing on customer loyalty.
Consumer Purchase Decision Making Behavior of Fashion Products on Shopee in Surabaya City Putri, Viona Rosalinda Dwi; Pertiwi, Tri Kartika; Haryana, Nanik
Economics and Business Journal (ECBIS) Vol. 4 No. 2 (2026): January
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i2.283

Abstract

This study aims to analyze the role of consumer trust in mediating the effects of affiliate marketing and online customer ratings on purchase decisions for fashion products among Shopee users in Surabaya. A quantitative approach was used in this research, with data collected through questionnaires from 100 Shopee users in Surabaya. The data analysis was conducted using the Partial Least Squares (PLS) method to examine the direct and mediating relationships between the variables: affiliate marketing, online customer ratings, consumer trust, and purchase decisions. Validity and reliability tests of the instruments were also performed to ensure the accuracy of the variable measurements in this research model.The findings indicate that affiliate marketing does not significantly drive consumer purchase decisions. However, consumer trust plays a key role in mediating the relationship between affiliate marketing and purchase decisions. Without trust, affiliate marketing promotions have limited influence. Additionally, online customer ratings positively influence purchase decisions, and consumer trust is crucial in mediating the relationship between online customer ratings and purchase decisions. Positive ratings from other customers enhance trust in both the product and the seller.
Co-Authors Adi Rohman Moh Feri Adnawidyasaraswati Hanifa Pingkan Akbar, Ramzy Ferhat Akhmad Fauzi Akhmad Fauzi Alaufi Khairunisya Alvionita Zakiyatur Amalia, Yuni Andri Gunawan Putra As'ari Anisah Fitri Anisah Fitri, Anisah Ariyanto, Trisnanda Marselina Arohmawati, Putri Puji Azza Fiika Zahra Haqiqi Bahruddin Zaki Barna, Rafly Tyas Berliana Viera Sabilla Bob Frist D’livio Nasution Boby Yudho Anggoro Budianto, Damis Veri Chairani, Anisa Mauriska Citrakara, Tifani Nadif Devinda Anggitasari DEWANTARA, DIMAS RANGGA Dhani Ichsanuddin Nur Dhani Ichsanuddin Nur Diana, Nanda Nova Nur Eko Purwanto Elysabet Nora Erni Wijayanti, Erni Fadilah, Istianatul Fauzan, Naufal Hilmy Febri Suryani Ferry Madi Ika Pratama Ferry Madi Ika Pratama G. Oka Warmana G. Oka Warmana, G. Oka Gendut Sukarno Ghofar, Abd. Haryana, Nanik Hesty Prima Rini hidayat, david mu'amar Hikmah Saptya Ningrum Icasania Septentia Ichsanuddin, Dhani Irma Dwi Kusuma Johan Oktavian Kurniawati, Ruly Ladiniar Syiam'sia Ghaniynaafi Lelli Kisdayanti Makarim, Faiz Firdaus Mezafrie, Hilda Michelle Muchammad Romli Muhadjir Anwar Muhammad Taufiqurrahman Muhammad Wildan Sururi Nasution, Bob Frist D’livio Nugraha, Dhani Arta NURUL HIDAYAH Nuruni Ika KW Patricia, Kezia Angelin Pramesti, Tia Ardhela Pramudya, Ryan Wahyu Prasisca Riezky Maharani Putra, Abdillah Jetha Putra, Dhika Hanggara Putra, Novaldi Nur Rochman Putri, Viona Rosalinda Dwi Rahmatika, Ajeng Dian Rahmawati, Rizki Timur Raihano, Keanrafi Daffa Ramadhan, Duta Ramadhan, Muhammad Syahru Ranti, Monica Regatama, Hamdan Riza Hardianti Utari Rizki Ayu Dian Mega Dewati Roofica, Yunio Sabda Alam Sabrina Nouril Jannata Saffak, Irfan Safi’i, Denisa Putriramadhani Septentia, Icasania Sihotang, Albertus Evanelian Sinta Dewi Siska Damayanti Supriya, Amanda Syabela Aisyalita Kurniadi Syafira Alliya Salsabila Salsabila Syahridlo, Muhammad Dio Titian Rendra Hadianto Titian Rendra Hadianto Tyara Warmana, Gede Oka Yusuf Aulia Rakhman Zulfikar Khusnul Ghina Rizky Zumrotul Liana Putri