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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Widya Cipta : Jurnal Sekretari dan Manajemen Journal of Economic, Bussines and Accounting (COSTING) IJEBD (International Journal Of Entrepreneurship And Business Development) J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Jurnal Pendidikan Ekonomi (JURKAMI) At-Tadbir : jurnal ilmiah manajemen Jurnal Ilmiah Dikdaya EKUITAS (Jurnal Ekonomi dan Keuangan) Journal of Information System, Applied, Management, Accounting and Research Jurnal Manajerial MANAJEMEN DEWANTARA JURNAL EKOBIS DEWANTARA Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Science and Technology Proceedings Jurnal Pengabdian Masyarakat (ABDIRA) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) KARYA: Jurnal Pengabdian Kepada Masyarakat Al Khidma: Jurnal Pengabdian Masyarakat Abimanyu: Journal of Community Engagement Batara Wisnu : Indonesian Journal of Community Services East Asian Journal of Multidisciplinary Research (EAJMR) JDEP (Jurnal Dinamika Ekonomi Pembangunan) Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Management Science Research Journal Jurnal Manajemen dan Kewirausahaan Dedikasi: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bhinneka Media Riset Bisnis & Manajemen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Return : Study of Management, Economic and Bussines International Journal of Business and Applied Economics (IJBAE) Economics and Business Journal Journal Publicuho Indonesian Journal of Advanced Research (IJAR) Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka IIJSE INCIDENTAL : JOURNAL OF COMMUNITY SERVICE AND EMPOWERMENT International Journal of Economics and Management Sciences Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat Balance: Jurnal Ekonomi
Tri Kartika Pertiwi
Universitas Pembangunan Nasional Veteran Jawa Timur
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Journal : INCIDENTAL : JOURNAL OF COMMUNITY SERVICE AND EMPOWERMENT

 1 
PENGUATAN UMKM MELALUI STRATEGI BRANDING PADA TEMPE TAHU PANTURA DESA TEGALREJO, PROBOLINGGO Rahmatika, Ajeng Dian; Pertiwi, Tri Kartika
INCIDENTAL : Journal Of Community Service and Empowerment Vol 2 No 01 (2023): INCIDENTAL : Journal Of Community Service and Empowerment
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM Azramedia indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/incidental.v2i01.730

Abstract

Micro, Small and Medium Enterprises (MSMEs) are one of the activities that can have an impact on the country's economy. MSMEs can move faster if they can take advantage of advances in technology. This utilization can be in the form of branding through Digital Marketing on a product. Having a business but no product branding, then the business activities are less than optimal. Branding is needed in a business to be able to compete with other competitors. Branding is a business activity where company communication with consumers occurs. This activity intends to introduce a brand from the company with the aim of enlarging and strengthening the brand. In strengthening the brand, you can do Digital Marketing and making a business logo. The existence of this Community Service activity is aimed at product branding activities for MSMEs in Tegalrejo Village, Probolinggo. These MSMEs are Tempe Tahu 'Pantura' MSMEs engaged in the culinary field. This activity is carried out with various methods, namely lMSMEs survey, socialization, mentoring, and submission of achievements. The obstacle faced by these MSMEs is the lack of maximum product marketing carried out. This Community Service aims to introduce and apply branding to products. From these activities, it is hoped that it can have a positive impact on the development of MSMEs.
PENGEMBANGAN POTENSI WISATA EMBUNG SUMBERAGUNG SEBAGAI DAYA TARIK WISATA MELALUI PEMENUHAN ASPEK 4A Patricia, Kezia Angelin; Pertiwi, Tri Kartika
INCIDENTAL : Journal Of Community Service and Empowerment Vol 2 No 01 (2023): INCIDENTAL : Journal Of Community Service and Empowerment
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM Azramedia indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/incidental.v2i01.731

Abstract

A tourism potential that can become a tourist attraction should have a tourism 4A Attraction, Accessibility, Amenities, Ancillary Service component which can be the first step in tourism development. The problem faced in the development of this tourism potential is a tourism potential area with inadequate facilities, even not maintained and neglected even though this place has been used several times as a place for competitions such as fishing competitions and trail motorbike competition areas. Implementation methods used by conducting surveys and interviews. Each data collected is carried out by observing directly to tourism potential areas and conducting interviews with village officials, as well as collecting documentation to collect secondary data. This implementation begins with conducting a survey in the Sumberagung Reservoir area to find out what things are lacking and can be carried out to fulfill the 4A aspect as one of the components so that the tourism potential is feasible to be used as tourism. The first is carried out from Aspect 4A. It is hoped that the service that has been carried out will continue to be developed by the tourism manager by promoting and continuing to add facilities that can support Embung Sumberagung tourism.
PENGUATAN UMKM MELALUI STRATEGI BRANDING PADA TEMPE TAHU PANTURA DESA TEGALREJO, PROBOLINGGO Rahmatika, Ajeng Dian; Pertiwi, Tri Kartika
INCIDENTAL : Journal Of Community Service and Empowerment Vol 2 No 01 (2023): INCIDENTAL : Journal Of Community Service and Empowerment
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/incidental.v2i01.730

Abstract

Micro, Small and Medium Enterprises (MSMEs) are one of the activities that can have an impact on the country's economy. MSMEs can move faster if they can take advantage of advances in technology. This utilization can be in the form of branding through Digital Marketing on a product. Having a business but no product branding, then the business activities are less than optimal. Branding is needed in a business to be able to compete with other competitors. Branding is a business activity where company communication with consumers occurs. This activity intends to introduce a brand from the company with the aim of enlarging and strengthening the brand. In strengthening the brand, you can do Digital Marketing and making a business logo. The existence of this Community Service activity is aimed at product branding activities for MSMEs in Tegalrejo Village, Probolinggo. These MSMEs are Tempe Tahu 'Pantura' MSMEs engaged in the culinary field. This activity is carried out with various methods, namely lMSMEs survey, socialization, mentoring, and submission of achievements. The obstacle faced by these MSMEs is the lack of maximum product marketing carried out. This Community Service aims to introduce and apply branding to products. From these activities, it is hoped that it can have a positive impact on the development of MSMEs.
PENGEMBANGAN POTENSI WISATA EMBUNG SUMBERAGUNG SEBAGAI DAYA TARIK WISATA MELALUI PEMENUHAN ASPEK 4A Patricia, Kezia Angelin; Pertiwi, Tri Kartika
INCIDENTAL : Journal Of Community Service and Empowerment Vol 2 No 01 (2023): INCIDENTAL : Journal Of Community Service and Empowerment
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/incidental.v2i01.731

Abstract

A tourism potential that can become a tourist attraction should have a tourism 4A Attraction, Accessibility, Amenities, Ancillary Service component which can be the first step in tourism development. The problem faced in the development of this tourism potential is a tourism potential area with inadequate facilities, even not maintained and neglected even though this place has been used several times as a place for competitions such as fishing competitions and trail motorbike competition areas. Implementation methods used by conducting surveys and interviews. Each data collected is carried out by observing directly to tourism potential areas and conducting interviews with village officials, as well as collecting documentation to collect secondary data. This implementation begins with conducting a survey in the Sumberagung Reservoir area to find out what things are lacking and can be carried out to fulfill the 4A aspect as one of the components so that the tourism potential is feasible to be used as tourism. The first is carried out from Aspect 4A. It is hoped that the service that has been carried out will continue to be developed by the tourism manager by promoting and continuing to add facilities that can support Embung Sumberagung tourism.
Co-Authors Adi Rohman Moh Feri Adnawidyasaraswati Hanifa Pingkan Akbar, Ramzy Ferhat Akhmad Fauzi Akhmad Fauzi Alaufi Khairunisya Alvionita Zakiyatur Amalia, Yuni Andri Gunawan Putra As'ari Anisah Fitri Anisah Fitri, Anisah Ariyanto, Trisnanda Marselina Arohmawati, Putri Puji Azza Fiika Zahra Haqiqi Bahruddin Zaki Barna, Rafly Tyas Berliana Viera Sabilla Bob Frist D’livio Nasution Boby Yudho Anggoro Budianto, Damis Veri Chairani, Anisa Mauriska Citrakara, Tifani Nadif Devinda Anggitasari DEWANTARA, DIMAS RANGGA Dhani Ichsanuddin Nur Dhani Ichsanuddin Nur Diana, Nanda Nova Nur Eko Purwanto Elysabet Nora Erni Wijayanti, Erni Fadilah, Istianatul Fauzan, Naufal Hilmy Febri Suryani Ferry Madi Ika Pratama Ferry Madi Ika Pratama G. Oka Warmana G. Oka Warmana, G. Oka Gendut Sukarno Ghofar, Abd. Haryana, Nanik Hesty Prima Rini hidayat, david mu'amar Icasania Septentia Ichsanuddin, Dhani Irma Dwi Kusuma Johan Oktavian Kurniawati, Ruly Ladiniar Syiam'sia Ghaniynaafi Lelli Kisdayanti Makarim, Faiz Firdaus Mezafrie, Hilda Michelle Muchammad Romli Muhadjir Anwar Muhammad Taufiqurrahman Muhammad Wildan Sururi Nasution, Bob Frist D’livio Nugraha, Dhani Arta NURUL HIDAYAH Nuruni Ika KW Patricia, Kezia Angelin Pramesti, Tia Ardhela Pramudya, Ryan Wahyu Prasisca Riezky Maharani Putra, Abdillah Jetha Putra, Dhika Hanggara Putra, Novaldi Nur Rochman Putri, Viona Rosalinda Dwi Rahmatika, Ajeng Dian Rahmawati, Rizki Timur Raihano, Keanrafi Daffa Ramadhan, Duta Ramadhan, Muhammad Syahru Ranti, Monica Regatama, Hamdan Riza Hardianti Utari Rizki Ayu Dian Mega Dewati Roofica, Yunio Sabda Alam Sabrina Nouril Jannata Saffak, Irfan Safi’i, Denisa Putriramadhani Septentia, Icasania Sihotang, Albertus Evanelian Sinta Dewi Siska Damayanti Supriya, Amanda Syabela Aisyalita Kurniadi Syafira Alliya Salsabila Salsabila Syahridlo, Muhammad Dio Titian Rendra Hadianto Titian Rendra Hadianto Tyara Warmana, Gede Oka Yusuf Aulia Rakhman Zulfikar Khusnul Ghina Rizky Zumrotul Liana Putri