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All Journal Jurnal Pariwisata Pesona Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurnal Sinergitas PkM & CSR Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Jurnal Manajemen Pelayanan Hotel Community Development Journal: Jurnal Pengabdian Masyarakat Edutourism : Journal Of Tourism Reseach Jurnal Manajemen Perhotelan dan Pariwisata Journal of Industrial Engineering & Management Research (JIEMAR) INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL) Journal of Community Service and Engagement PROFICIO: Jurnal Pengabdian Masyarakat JURNAL ILMIAH GLOBAL EDUCATION Prosiding Konferensi Nasional PKM-CSR JELAJAH: Journal of Tourism and Hospitality Journal of Information Systems and Management Toba: Journal of Tourism, Hospitality, and Destination Jurnal Bangun Abdimas Jurnal Bangun Manajemen DEDIKASI : Jurnal Pengabdian Kepada Masyarakat Gastronomy and Culinary Art (Gastronary) kawanad E-Amal: Jurnal Pengabdian Kepada Masyarakat
Indra, Febryola
Universitas Pelita Harapan
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Other

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Eco-Friendly Concept Training for MSMEs in Tanjung Rejo Mangrove Tourism Village, Deli Serdang Indra, Febryola; Sitorus, Nova Bernedeta; Maleachi, Sandra
Kawanad : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2025): October
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/kjpkm.v4i2.349

Abstract

Climate change, environmental degradation, and ecosystem destruction demand the adoption of eco-friendly practices in economic activities. Beyond environmental benefits, such practices enhance economic competitiveness, particularly for Micro, Small, and Medium Enterprises (MSMEs). Tanjung Rejo Mangrove Tourism Village in Medan Belawan exemplifies the integration of sustainable tourism with mangrove ecosystem conservation and local economic empowerment through homestays, tour guides, and environmentally-based products. This study evaluates the effectiveness of eco-friendly training for 30 local MSMEs using participatory methods with pre-test and post-test instruments. Results indicate significant improvements across ten indicators (25%-56%), notably in production waste management (56%) and consumer awareness of eco-friendly products (45%). The training successfully catalyzed behavioral transformation toward sustainable business practices, yielding dual impacts on ecosystem preservation and MSME economic competitiveness. Findings demonstrate that structured capacity-building programs can drive collective environmental awareness while strengthening local economies. Recommendations include developing advanced training modules, fostering multi-sector collaboration, and establishing incentive systems for MSMEs consistently implementing eco-friendly practices.
Training on Selecting Environmentally Friendly Packaging with a Green Tourism Concept for MSME Actors in Denai Lama Tourist Village, Deli Serdang Sitorus, Nova Bernedeta; Indra, Febryola; Maleachi, Sandra
Kawanad : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2025): October
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/kjpkm.v4i2.348

Abstract

The tourism industry serves as a vital mechanism for maintaining environmental sustainability through Green Tourism implementation, particularly regarding eco-friendly packaging adoption. MSMEs in Denai Lama Tourism Village continue to encounter obstacles stemming from limited awareness and insufficient access to information about sustainable practices. A Community Service Program was executed through structured training sessions, employing pre- and post-test methodologies to assess knowledge acquisition. Findings revealed substantial improvements in MSME understanding concerning eco-friendly packaging significance, environmental implications, and economic advantages. The program aims to enhance MSME readiness for implementing sustainable practices, strengthen tourist destination appeal, and create pathways for advanced training in waste management and sustainable product development. 
Eco-Friendly Concept Training for MSMEs in Tanjung Rejo Mangrove Tourism Village, Deli Serdang Indra, Febryola; Sitorus, Nova Bernedeta; Maleachi, Sandra
Kawanad : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2025): October
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/kjpkm.v4i2.349

Abstract

Climate change, environmental degradation, and ecosystem destruction demand the adoption of eco-friendly practices in economic activities. Beyond environmental benefits, such practices enhance economic competitiveness, particularly for Micro, Small, and Medium Enterprises (MSMEs). Tanjung Rejo Mangrove Tourism Village in Medan Belawan exemplifies the integration of sustainable tourism with mangrove ecosystem conservation and local economic empowerment through homestays, tour guides, and environmentally-based products. This study evaluates the effectiveness of eco-friendly training for 30 local MSMEs using participatory methods with pre-test and post-test instruments. Results indicate significant improvements across ten indicators (25%-56%), notably in production waste management (56%) and consumer awareness of eco-friendly products (45%). The training successfully catalyzed behavioral transformation toward sustainable business practices, yielding dual impacts on ecosystem preservation and MSME economic competitiveness. Findings demonstrate that structured capacity-building programs can drive collective environmental awareness while strengthening local economies. Recommendations include developing advanced training modules, fostering multi-sector collaboration, and establishing incentive systems for MSMEs consistently implementing eco-friendly practices.
Co-Authors Adi, Amanda Amanda Vania Amelda Pramezwary Andreina, Kallista Angellita Midian Sinaga Anugerah Agungputranto Aurelia Kosasi, Anjelie Bryan Alexander Gumarus Cecilia Cecilia Cecilia Cecilia, Cecilia Chen, Michelle Min Cheryl Jocelyn Christabel, Verenia Novelia Deandra Pakasi Demson R.H. Goeltom Devina Djakasaputra, Arifin Eddison, Nicolas Erelle Eryka Fidelia Febriani, Natasia Fidelia, Eryka Friska Rotua Natalia Gabriella Setiawan Gosal Manopo, Gloria Blessing Halim Adi Wijaya Himawan, Evelyn Hubner, Ira B. Ibe, Winny Ingvenna Lioni Hermawan Irene, Nova Juliana Juliana Juliana, Juliana Julita Julita Kania, Nabila Shafa Karundeng, Wilhelmina Kyani Pindy Lee, Michelle Lice Sari Liha, Samuel Musa Livia Imelda Miladdia Putri Monica Kendra Wibowo Natalia, Friska Rotua Nathalie Nathan Jouari P. M. Nathaniel Nathaniel Nella Nevila Widarson Nga Lai Nicole Wong Niken Sulisetyowati Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nurhafizhah Khairi P. M., Nathan Jouari Patricia, Sharen Pramezwary, Amelda Pramono, Rudy Rosianna Sianipar Samuel Musa Liha Sandra Maleachi Sharen Patricia Shelvy Evalina Sherla Valensky Sherlly Bella Puspita Shofia Hamida Hasibuan Sinaga, Angellita Midian Sitorus, Nova Sitorus, Nova Bernedetta Soeseno Bong Suryadi Chandra, Andrew Suryadi, Evelyn Valensky, Sherla Valisca, Valisca Varrell Isadora Victor Verenia Novelia Christabel Victor, Varrell Isadora Vincentia Nayla Kosasih Widarson, Nella Nevila Wijaya, Halim Adi Williem, Isabelle Wowor, Wulan Meiaya