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Journal : Management Analysis Journal

Cognitive Drivers of Investment Behavior: Analyzing the Mediation-Moderation Model on Herding Behavior among Gen-Z Investors Siti Aisjah; Wildan Fadhila; Cicik Retno Wati; Atim Djazuli; Sri Palupi Prabandari
Management Analysis Journal Vol. 14 No. 3 (2025): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v14i3.33498

Abstract

This study examined the influence of herding behavior on investment behavior with risk tolerance as a mediator and financial literacy as a moderator. Since Investment participation among young generations in Indonesia has grown significantly, yet behavioral biases such as herding continue to undermine rational decision-making Previous studies reported inconsistent findings regarding the direct impact of herding on investment behavior, leaving an important research gap. A quantitative approach was employed using survey data from 386 Gen Z investors in East Java, analyzed with SEM-PLS. The results confirmed that herding significantly affected both investment behavior and risk tolerance, while risk tolerance strongly influenced investment behavior and partially mediated the herding–investment link. Moreover, financial literacy strengthened the effect of herding on investment behavior. The findings imply that improving financial literacy and strengthening risk management education are essential for fostering rational investment decisions. Future research should expand the demographic scope and additional psychological and social factors to the model.
Co-Authors . Djumahir . Djumahir Abanan, M. Zuhri Ramadhani Abrian Amir Rahman Abrian, Gusti Awang Aini, Maya Faridhotul AINUR ROFIQ Al Kautsar, Odi Arifin Sabeni Aster Indah Widowati Aster Indah Widowati Atika, Nurul Bambang Subroto Cicik Retno Wati Dedi Suselo Defin Shahrial Putra Deni, Febrianto Frans Dessy Handa Sari Dewi, Kadek Ayu Silvi Septya Dian Meithasari Djawahir, Helmy Djumahir A Djumahir Djumahir Ericson M Erlin Yulia Rahma Erlin Yulia Rahma Eva Dwi Astutik Eva Dwi Astutik Fabio Putra Wijaya Fadhila, Wildan Fani Wahyu Utomo Feryal Agizha H.M. HARRY - SUSANTO H.M. HARRY - SUSANTO Hanif Rani Iswari Harits, Abdul Gamal Hatiuran, Kezia Agustina Helmy Djawahir Herdina, Ajeng Mira Himmiyatul Amanah Jiwa Juwita Himmiyatul Amanah Jiwa Juwita Ignatia Thomasita Bau Mau Imtiyaz, Muhammad Daffa Izza, Alfiano Kusuma Ratnawati Laili, Choirun Nisful Laksmi Swastika Wardhani Lutfi aji Luthfiyah, Viviani M Taufik Akbar M, Ericson M. Syafi’ie - Idrus M. Syafi’ie - Idrus Made Sudarma Mau, Ignatia Thomasita Bau Mila Diana Sari, Mila Diana Mohammad Reza Muhammad Husnul Hilal Murtianingsih Murtianingsih, Murtianingsih Nabella, Efryca Ayu Najubah, Zian Nawianto, Syaifurridzal Nindya Gitaya Nur Khusniyah Indrawati Odi Al Kautsar P., Moeljadi Pratiwi, Risma Pristia Hanum Ramadhani PUJI ASTUTIK Puji Astutik PUTRI, SELLYNDAH PRIMADANI Rabbani, Riza Rahajeng, Riyan Pinasti Rahman, Abrian Amir Raisa Fitri Ramadhani, Pristia Hanum RIKI RIKI, RIKI Risma Pratiwi Risna Wijayanti Riyan Pinasti Rahajeng Rofiaty, Rofiaty Roni, Hamam S.M. Kiptiyah - - Safina Syabani Aisyah SELLYNDAH PRIMADANI PUTRI Shevanda Febrilia Tamara Sihombing, Ruth Vrinida Sitepu, Rafi Ashari Siti Aisjah SLAMAT HARIJONO ARITONANG Sri Dewi Yusuf Sri Palupi Prabandari Sudjatno, Sudjatno Sumarsono Sumarsono Surachman Surachman Surachman Surachman Suselo, Dedi Syahnur, Muh. Haerdiansyah Tomas Setya Wahyu Budi Ubud Salim Utomo, Fani Wahyu Venus, Muhammad Vincentius Christianto Wahdiyat Moko Wandari, Rosita Wati, Cicik Retno Wildan Fadhila Yovita Leyla Pradipta Yulianti - - Yunita Castelia Arisadi Yusuf, Dimas Maulana