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All Journal E-Journal of Tourism Jurnal Pariwisata Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Cakrawala : Jurnal Humaniora Bina Sarana Informatika ABDIMAS SILIWANGI International Journal of Social Science and Business Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Mantik International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Hospitality dan Pariwisata Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Jurnal Sosiohumaniora Kodepena (JSK) International Journal of Social and Management Studies (IJOSMAS) Journal of Social Responsibility Projects by Higher Education Forum Jurnal Ekonomi Bulletin of Community Engagement Indonesian Marketing Journal Journal of Natural Science and Technology Adpertisi: Bidang Sains dan Teknologi Jurnal Manajemen Perhotelan Jurnal Indonesia Sosial Sains Journal of Innovative and Creativity Jurnal Penelitian Pendidikan Indonesia
Amelda Pramezwary
Universitas Pelita Harapan
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Identifikasi Kompetensi Sumberdaya Manusia di desa Wisata Kereng Bangkirai dalam Pengembangan Wisata Berkelanjutan (Studi Kasus Pemahaman Pengelolaan Pariwisata Berkelanjutan) Rabeka Putri; Amelda Pramezwary
Bulletin of Community Engagement Vol. 4 No. 2 (2024): Bulletin of Community Engagement
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/bce.v4i2.1330

Abstract

Community participation in tourism development in Kereng Bangkirai Village is crucial, despite challenges such as the limited understanding of sustainable tourism concepts among the human resources in the village. This research aims to explore the understanding of human resources, particularly the managers of Kereng Bangkirai Village and selected community members, regarding sustainable tourism. Utilizing a qualitative approach with descriptive qualitative methods, the research gathered primary data through interviews and observations, while secondary data were obtained from literature reviews and other references. The findings indicate that the competence of human resources in Kereng Bangkirai Village for sustainable tourism development faces crucial challenges. Understanding, management skills, and the attitudes and behaviors of the community vary. Internal factors, such as motivation and interests, influence competence, while external factors, including the environment and collaboration with the government, also play a significant role. Challenges include a lack of understanding of sustainable tourism concepts, weak skills, and variations in community attitudes. A synergy between internal and external factors is essential to overcome barriers and advance the development of sustainable tourism in the village.
Strategi Pengembangan Borobudur Highland melalui Model Bisnis Kanvas dan Inovasi Wisata untuk Menarik Minat Berkunjung Wisatawan Satria Agus Setiawan Budi Bhakti; Amelda Pramezwary
Bulletin of Community Engagement Vol. 4 No. 2 (2024): Bulletin of Community Engagement
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/bce.v4i2.1332

Abstract

Borobudur has become a flagship destination in Indonesia's tourism equality program and designated as a National Strategic Tourism Area (KSPN). To address overtourism, the government is developing Borobudur Highland as an alternative destination, despite facing infrastructure challenges and struggling to attract visitors or investors. This research aims to identify the challenges in managing Borobudur Highland's authoritative land and recommend strategies to increase visitor interest through the canvas business model. The qualitative research methodology focuses on the Borobudur Highland canvas business model to attract visitors, involving in-depth interviews with various stakeholders, observation, and documentation analysis to gain a deep understanding of the case. The findings indicate that overcoming challenges in managing Borobudur Highland's authoritative land requires strategies focused on improved accessibility through robust transportation infrastructure, hosting large-scale events to enhance attraction, developing village tourism to engage local communities, and enhancing amenities such as homestays and Balkondes. These strategies are expected to boost tourist interest and ensure sustainability and economic prosperity in the Borobudur Highland area.
Family Business Resilience: A Systematic Literature Review on Crisis Management and Long-Term Success Arifin Djakasaputra; Juliana Juliana; Amelda Pramezwary; Diena M. Lemy
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 8, No 2 (2024): Oktober 2024
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v8i2.5704

Abstract

Family businesses play a vital role in the global economy, yet their unique structure and dynamics often expose them to significant vulnerabilities, particularly during crises. This systematic literature review aims to explore the resilience of family businesses, focusing on how they manage crises and maintain long-term success. By analyzing a wide range of studies published between 2015-2024, this review identifies critical factors influencing family business resilience, including leadership succession, financial management, governance structures, and family dynamics. Furthermore, the study sheds light on the role of family values and culture in fostering resilience, offering insights into how family-owned enterprises can achieve sustainable growth amidst uncertainty. The findings contribute to the existing body of knowledge by providing a comprehensive overview of resilience-building strategies and their impact on the long-term survival of family businesses, serving as a valuable resource for researchers and practitioners in the field of family business management
Social Media Advertising on Customer Purchasing Decisions Princeska Marsha Setiabudi; Teresa Avilla Valentine Saputra; Keisha Aurelia Rianto; Juliana Juliana; Amelda Pramezwary
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 8, No 2 (2024): Oktober 2024
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v8i2.5660

Abstract

Advertising on social media is a place where sellers can offer their products through online media· The distribution of advertising on social media can influence the decision to purchase a product, especially when sales experience a decline· This research aims to determine the effect of advertising via social media on customer purchasing decisions at Starbucks· This research method uses a questionnaire survey and data analysis using SmartPLS4· The research sample consisted of 100 Starbucks customer respondents· The sampling technique uses convenience sampling· The research results show that advertising via social media influences customer purchasing decisions at Starbucks· Advertising via social media can increase brand awareness and improve customer purchasing decisions· The results of this research can help Starbucks improve its marketing strategy through social media to increase sales and customer satisfaction· The results of this research can help companies like Starbucks strengthen their marketing strategies via social media to increase sales and customer satisfaction· Advertising via social media can be used to increase brand awareness and improve customer purchasing decisions· Future research could add additional variables such as service quality, price, and location to further understand how advertising via social media influences customer purchasing decisions.
Eksplorasi Word of Mouth dan Strategi Konten Marketing terhadap Daya Tarik Kafe di Kalangan Milenial Margaret Intan; Sacca Nindya Avalokita; Juliana Juliana; Amelda Pramezwary
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.298

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan memahami bentuk serta karakteristik word of mouth yang berkembang di kalangan milenial dalam konteks kunjungan ke kafe, menganalisis strategi konten marketing yang digunakan oleh kafe dalam menarik minat konsumen milenial, serta mengeksplorasi persepsi milenial terhadap daya tarik kafe di Gading Serpong. Industri kafe yang semakin kompetitif mendorong pentingnya strategi pemasaran efektif, di mana konsumen milenial cenderung mengandalkan rekomendasi peer group dan konten media sosial dalam memilih kafe. Dengan menggunakan pendekatan kualitatif, data dikumpulkan melalui wawancara mendalam dengan pelanggan kafe, analisis konten media sosial dari kafe-kafe populer, serta observasi interaksi pelanggan terhadap strategi pemasaran kafe di media sosial. Hasil penelitian diharapkan dapat mengungkap keterkaitan antara word of mouth dan konten marketing dalam membentuk persepsi serta keputusan milenial untuk mengunjungi kafe, efektivitas kombinasi konten marketing bernilai estetika tinggi dan word of mouth dalam menarik minat pengunjung, serta memberikan pemahaman menyeluruh mengenai faktor-faktor yang memengaruhi daya tarik kafe di mata generasi milenial. Temuan dari penelitian ini akan memberikan wawasan bermanfaat bagi pengelola kafe dalam mengembangkan strategi pemasaran terintegrasi yang memaksimalkan kekuatan word of mouth dan konten media sosial untuk meningkatkan daya saing di tengah persaingan yang ketat.
PELATIHAN BUSINESS CANVAS MODEL DAN PEMASARAN DIGITAL DI SMA NUSAPUTERA SEMARANG Juliana Juliana; Ira Brunchilda Hubner; Amelda Pramezwary; July Hidayat; Arifin Djakasaputra
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Volume 6 No. 2 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i2.41688

Abstract

Kegiatan Pengabdian kepada Masyarakat bertujuan untuk memberikan pemahaman tentang pengembangan bisnis berbasis model canvas dan penerapan pemasaran digital yang efektif kepada para siswa dan guru di SMA Nusaputera Semarang. Pelatihan ini dirancang untuk meningkatkan keterampilan kewirausahaan, terutama dalam merancang model bisnis yang dapat beradaptasi dengan perkembangan teknologi dan tren pasar digital. program pengabdian kepada masyarakat ini dirancang untuk memberikan pelatihan intensif kepada 27 siswa SMA Nusa Putera Semarang, guna meningkatkan kapasitas siswa dalam menyusun model bisnis yang terstruktur dan kreatif serta mengoptimalkan penggunaan platform digital untuk mempromosikan produk berbasis kearifan lokal. Program ini juga dirancang untuk mendukung Tujuan Pembangunan Berkelanjutan (Sustainable Development Goals/SDG), khususnya pada poin 4 (pendidikan berkualitas), 8 (pekerjaan layak dan pertumbuhan ekonomi), dan 12 (konsumsi dan produksi yang bertanggung jawab). Melalui program ini, siswa akan mempelajari konsep BMC sebagai alat perencanaan bisnis yang praktis serta strategi pemasaran digital melalui media sosial dan e-commerce. Metode pelatihan diawali dengan mengisi form pretest dan memaparkan materi pelatihan serta mengisi form posttest serta evaluasi, peserta diajarkan mengenai Business Canvas Model untuk memetakan ide bisnis serta penerapan strategi pemasaran digital yang berfokus pada pemanfaatan media sosial dan platform digital dalam mempromosikan produk lokal. Hasil dari pelatihan ini menunjukkan adanya peningkatan pemahaman peserta tentang kedua topik tersebut, terbukti dengan perbedaan signifikan antara nilai pre-test dan post-test. Dengan demikian, pelatihan ini diharapkan dapat memberi kontribusi dalam pengembangan kewirausahaan berbasis kearifan lokal yang berkelanjutan, serta mempersiapkan siswa untuk menghadapi tantangan dunia bisnis digital yang semakin berkembang.
UNPACKING THE INFLUENCE OF TRAVELOKA REVIEWS ON CONSUMER ACCOMMODATION CHOICES: HOW ONLINE FEEDBACK SHAPES TRAVEL DECISIONS Angelina Stephanie; Catherine Ardelia Tan; Vicka Putridita; Juliana Juliana; Amelda Pramezwary; Arifin Djakasaputra
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.37475

Abstract

In the digital era, online reviews have become pivotal in consumer decision-making, particularly in tourism and hospitality. This study examines the influence of online reviews on Traveloka, a leading online travel platform, in shaping consumer choices for accommodation. By analyzing user-generated content, ratings, and comments, this research aims to understand how review credibility, rating scores, and reviewer expertise impact consumers' trust and final booking. The target population for this study comprises individuals who have booked accommodations through Traveloka within the past year. A purposive sampling method ensures the respondents have relevant and direct experience with the platform. Based on the Krejcie-Morgan table for determining sample sizes, a target of 100 respondents is set to ensure the results are statistically significant, and generalizable findings reveal that high ratings, detailed feedback, and verified reviews significantly influence consumer trust, leading to a higher likelihood of booking. Moreover, the study highlights that negative reviews, while potentially deterring, also play a role in establishing the authenticity of positive feedback, thereby strengthening overall consumer confidence. This research underscores the importance of managing online reviews and provides valuable insights for hospitality businesses aiming to enhance their reputation and attract potential customers through effective review management.
Co-Authors AGUS PURWANTO Agus Purwanto Alicia Alicia Angelia Widhy Angelina Stephanie Ani Wijayanti Atun Yulianto Billy Eagan Calen Calen Catherine Ardelia Tan Catherine Catherine Charles Yap Cheryl Jocelyn Christine Junus Cicilia Angelisca Daria Daria Deandra Ashtyn Pakasi Demson R H Goeltom Dhana Calista Oktaviani Diena M.Lemy Diena Mutiara Lemy Djakasaputra, Arifin Elvina Rosalie Emmita Devi Hari Putri Erlangga Brahmanto Evelyn Wijaya Fachrurazi Feidora Jovanca Putri Felicia Tania E Fenny Fenny Gloria Caroline Patras Gunawan Prabowo Hans Dhammika Putra Hermawan Dwitama Hubner, Ira B. Indah Sentia Indra, Febryola Jeremia Devananda Jeremy Setiawan Jessica Novia Widjaja Jessica Virgiana Wijaya Jimmy Muller Hasoloan Situmorang Jonathan F Pujangga Josephine Josephine Julia Dewi Juliana Juliana Juliana Juliana, Juliana July Hidayat Keisha Aurelia Rianto Keke Melinda Kharis Dwi Nugraha Madeline Madeline Margaret Intan Michelle A. Benly Michelle Michelle Nadia Cheryl Effendy Nadya Valerie Nova Bernedeta Sitorus Nova Bernedeta Sitorus Novia A Nukak Pramono, Rudy Princeska Marsha Setiabudi Putri Esthi Palupi R. Jati Nurcahyo Rabeka Putri Radella Terfinia Reza Adjah Rhoswenlin Rhoswenlin Rocky Nagoya Rosianna Sianipaar Rosianna Sianipar Sabrina O Sihombing Sacca Nindya Avalokita Samuel Musa Liha Sandra Maleachi Sandra Maleachi Satria Agus Setiawan Budi Bhakti Sheily Triratnasari Tanzil Silvia Lewinsky Sim Wen Ching Situmorang, Jimmy Muller Hasoloan Steven Setiadi Sylena Teresia Andrian Tasha Gracia Haslin Teresa Avilla Valentine Saputra Theresia Chandra Valencia Valencia Vasco Adato H Goeltom Venty Ventyani Vera Angelina Veren Patricia Vicka Putridita Vinka P Viensa Vriandi Hapsara Wilhelmina Rosse Marisca Gajeng Wisnuadji Wibowo Wahyuhadi Putro Wowor, Wulan Meiaya Yulius, Kevin Gustian