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All Journal AdBispreneur Journal of Secretary and Business Administration Majalah Ilmiah Bijak International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Business Review and Case Studies Ilomata International Journal of Social Science e-Jurnal Apresiasi Ekonomi Jurnal Media Akademik (JMA) JAMBIS : Jurnal Administrasi Bisnis JURNAL MANAJEMEN DAN BISNIS INDONESIA
Nur Fitri Rahmawati
Institut Ilmu Sosial Dan Manajemen Stiami
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ANALISIS STUDI KELAYAKAN BISNIS UMKM PADA COFFEE SHOP PILONA COFFEE DI KOTA TANGERANG Alfian Adhitama; Nur Fitri Rahmawati; Selvi Selvi
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 3: Juni 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i3.3235

Abstract

This research aims to find out about the Culinary Business Feasibility Study at Coffee Shop Pilona Coffee in the 202 periode sighted from financial and non-financial aspects. This research uses a qualitative approach and includes case study research, thus the results of this research are descriptive analysis namely in the form of written or spoken words from the observed behavior especially related to how the culinary business method is carried out at the Coffee Shop in Tangerang City for the 202 period. The results of the research state that the development of the Coffee Shop business owned by Mr. Urip Nursalim is very feasible to carry out and keep running and even developed. Consideration of this feasibility is based on non-financial aspects, namely market aspects and marketing aspects including Product, Price, Place and Promotion, while the financial aspect, namely PP (Payback Period) occurs for 0.5 years or 5 months, NPV > 0, that is Rp. 130,703,893, P value > 1 amounting 3.3 and the IRR value for this investment is 58.5% higher than the interest rate in 2021.
Pengaruh Promosi dan Persepsi Kemudahan Terhadap Keputusan Penggunaan Marketplace Shopee (Studi Pada Pengguna Marketplace Shopee di Jakarta Utara) Nur Fitri Rahmawati; Ade Firmansyah; Alfihani Alfihani
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 3: Juni 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i3.3177

Abstract

This study aims to determine how much influence promotion and perceived convenience have on the decision to use the shopee marketplace (a study on shopee users in North Jakarta, especially in the Kalibaru sub-district). The gaps in this study are promotions by shopee too often and monotonous concepts, the shopee registration process that is not understood by consumers, the lack of attractive promotions compared to other competitors. The research method used in this study is a quantitative method. The data collection technique is in the form of a questionnaire. The population in this study were internet users who had shopped online at least once at Shopee in North Jakarta, especially in the Kalibaru sub-district. The sampling technique for this study used purposive sampling, namely internet users who had shopped online at least once at Shopee. The results of this study indicate that the coefficient of determination of the value of R Square Promotion is 0.506 which indicates that the proportion of influence of the promotion variable on the decision to use is 50.6%. The result of the coefficient of determination of the R Square value of perceived convenience is 0.540 which shows that the proportion of the influence of the variable perceived ease of use is 54.0% The result of the coefficient of determination of the R Square value of promotion and perceived convenience is 0.627 which shows that the proportion of the influence of the promotion variable and the perceived ease of decision usage of 62.7% while the remaining 37.3% is influenced by other factors outside the regression model analyzed.
POTENSI MEMBANGUN KEMITRAAN UNTUK PENINGKATAN PRODUK UNGGULAN DALAM RANGKA PEMBANGUNAN EKONOMI DESA (LOKUS PADA DESA MESSA, KECAMATAN TEON NILA SERUA, KABUPATEN MALUKU TENGAH) Annisa Anissa; Nur Fitri Rahmawati
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 1: Februari 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i1.2460

Abstract

Featured Products have great potential increasing economic growth if managed properly and right. One of them is the Integrated Cattle Farm. This study has been a partnership between the Ministry of Village PDTT, New Business BUMDes, and beef cattle breeders in Messa Village. They have collaborated in increasing and developing potential in the farm of beef cattle production to increase the community’s economic income, especially beef cattle breeders. This study aims to the determine the potential for building partnerships, implementing partnerships, and resolving the hindrance or obstacle that arises in building partnerships. The method used is qualitative research by applying descriptive research and data analysis using data reduction, presentation, and conclusion. The study result show that this partnership relationship has been quite successful because it is beneficial for farmers to increase the family economy. This study shows that good and correct management in the developing superior products can significantly increase economic growth and income in building partnerships.
Pengaruh Kreativitas dan Inovasi terhadap Keputusan Pembelian di Maketplace Shopee (Studi Kasus Pada Mahasiswa Institut Stiami Angkatan 2017-2020) Melsa Anindia Devika; Muhammad Akbar; Nur Fitri Rahmawati
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 4: Agustus 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i4.2526

Abstract

This study aims to determine the effect of Creativity and Innovation on Purchase Decisions in the Shopee marketplace among students of STIAMI Institute, Class 2017 -2020. The research method used is a quantitative method. Data collection was carried out using a questionnaire technique which was measured using a Likert scale. The population of this study was the 2017- 2020 STIAMI Institute students, totaling 9114 and a sample consisting of 100 Shopee user respondents. The data analysis used in this research were descriptive percentage analysis and multiple linear regression analysis with the help of IBM SPSS Statistics Version 24 program. The results show that: (1) Creativity has a positive and significant effect on Purchase Decisions with a value of 44.2%; (2) Innovation has a positive and significant effect on Purchase Decisions with a value of 53.7%; (3) Creativity and Innovation simultaneously have a positive and significant effect on Purchase Decisions with a value of 55.2%, with the remaining 44.8% being the influence of other factors not examined in this study.
PENGARUH KREATIVITAS DAN INOVASI TERHADAP KEPUASAN KONSUMEN PADA ROCKET CHICKEN JATIROKEH BREBES JAWA TENGAH Roikhatul Jannah; Nur Fitri Rahmawati
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 4: Agustus 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i4.2518

Abstract

Business development is currently increasing, especially the culinary business for the fast food restaurant. This study aimed to determine the effectof creativity and innovation on customer satisfaction in Rocket Chicken Jatirokeh Brebes. The research method used was a quantitative method. The population in this study were all customers who had consumed Rocket Chicken Jatirokeh Brebes food products by sampling using simple random sampling with a total sample of 150 respondents. The data analysis method used descriptive analysis and SPSS version 25.0 program to analyze the questionnaire data. The results of the study showed that (1) Creativity has a positive and significant effect with a value of 35,3% on consumer satisfaction, (2) Innovation has a positive and significant effect with a value of 27% on customer satisfaction, (3) Creativity and Innovation simultaneously have a positive and significant effect on Consumer Satisfaction. This is evidenced by the acquisition of the Adjusted R² value of 0.422, which shows that consumer satisfaction was influenced byh creativity and innovation by 42.2%, the remaining 57.8% was influenced by otherfactors.
PELATIHAN APLIKASI QUIZIZZ SEBAGAI INOVASI PEMBELAJARAN INTERAKTIF UNTUK MENINGKATKAN KETERAMPILAN GURU Mamik Suendarti; Erwinsyah; Rudy Adriyadi; Nurholipah; Nur Fitri Rahmawati; Rina Diana Lestari
Jurnal Media Akademik (JMA) Vol. 3 No. 7 (2025): JURNAL MEDIA AKADEMIK Edisi Juli
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v3i7.2566

Abstract

SD Negeri Teluk Bango VI Batujaya masih mengalami kesulitan dalam mengintegrasikan teknologi ke dalam pembelajaran, khususnya dalam mata pelajaran Matematika dan IPA yang dianggap sulit dan kurang menarik oleh siswa. Keterbatasan keterampilan TIK, minimnya infrastruktur, serta kurangnya pelatihan menjadi hambatan utama. Solusi atas permasalahan tersebut, dilakukan pelatihan penggunaan aplikasi Quizizz, sebuah platform kuis digital yang interaktif, menarik, dan mudah digunakan. Metode pelatihan bersifat praktis dan partisipatif dengan pendekatan learning by doing, mencakup penyampaian materi teori, demonstrasi penggunaan Quizizz, praktik langsung, diskusi, dan evaluasi. Guru dilatih membuat kuis interaktif, menyusun soal, serta mengintegrasikan hasilnya ke dalam proses belajar mengajar. Hasil dari pelatihan menunjukkan peningkatan signifikan dalam keterampilan teknologi guru, kreativitas dalam pembelajaran, serta meningkatnya partisipasi siswa di kelas. Hasil penelitian menunjukan, Quizizz tidak hanya berfungsi sebagai media evaluasi, tetapi juga sebagai sarana pembelajaran aktif berbasis game yang meningkatkan motivasi dan partisipasi siswa. Melalui pelatihan ini, guru dibimbing untuk memahami dan menguasai fungsi teknis aplikasi, serta mampu merancang materi pembelajaran yang menarik dan relevan secara mandiri.
ENHANCING CREATIVE MSME PERFORMANCE THROUGH BUSINESS INTELLIGENCE, NETWORK LEARNING, AND INNOVATION: EVIDENCE FROM JAKARTA Nur Fitri Rahmawati; Citra Agnestia; Sukirno Sukirno; Felomino Gargar
Jurnal Apresiasi Ekonomi Vol 14, No 2 (2026)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v14i2.1085

Abstract

This study aims to analyse the effect of Business Intelligence and network learning on innovation and, in turn, on the performance of creative MSMEs in Jakarta. Grounded in the Resource-Based View and Knowledge-Based View, the study positions Business Intelligence and network learning as knowledge-based capabilities that drive innovation and performance. Data were collected through a survey of 400 owners/managers of creative MSMEs and analysed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results show that both Business Intelligence and network learning have positive and significant effects on innovation, with the effect of Business Intelligence being stronger than that of network learning. Innovation is found to have a positive and very strong effect on MSME performance. Mediation analysis further indicates that the effects of Business Intelligence and network learning on MSME performance are fully mediated by innovation. These findings highlight the importance of systematic business information management and network-based learning in fostering innovation as the main engine of performance improvement in creative MSMEs and offer implications for designing support programmes and simple Business Intelligence applications tailored to MSMEs. Keywords: Business Intelligence; Network Learning; Innovation; MSME Performance; Creative Msmes; Knowledge-Based View.
Pengaruh Sikap Fanatisme, Brand Ambassador Dan Perilaku Konsumtif Terhadap Keputusan Pembelian Pada Produk Chatime X Jkt 48 Di Bekasi Puspita Sari Dewi; Nur Fitri Rahmawati
JAMBIS : Jurnal Administrasi Bisnis Vol. 6 No. 1: Februari 2026
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. The collaboration between Chatime and JKT48 is a marketing strategy that leverages the power of fan communities and emotional closeness to drive purchase decisions. This phenomenon shows that fan loyalty can be utilized through emotional and digital approaches to increase sales. This study aims to analyze the influence of Fanatic Attitude, Brand Ambassador, and Consumptive Behavior on Purchase Decisions of Chatime X JKT48 products in Bekasi. The research employed a quantitative method with a survey technique, where data were collected through questionnaires distributed to consumers who had purchased the collaboration products. The analysis was conducted using multiple linear regression. The results indicate that the three independent variables have a positive and significant influence, both partially and simultaneously. Brand Ambassador has the most dominant effect at 47.0%, followed by Consumptive Behavior at 42.0% and Fanatic Attitude at 39.1%. Collectively, the three variables contribute 57.7% to purchase decisions. Keywords:Fanaticism Attitude, Brand Ambassador, Consumer Behavior, Purchase Decision, Chatime X JKT48
Pengaruh Financial Knowledge dan Business Intelligence terhadap Kinerja UMKM di Jakarta Barat Azzah Zhafirah Ramadania; Julia Chandra Setianingsih; Nur Fitri Rahmawati
Jurnal Manajemen dan Bisnis Indonesia Vol. 12 No. 1 (2026): Edisi Bulan Juni
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v12i1.4869

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh financial knowledge dan business intelligence terhadap kinerja Usaha Mikro, Kecil, dan Menengah (UMKM) di wilayah Jakarta Barat. Penelitian ini dilatar belakangi oleh masih rendahnya kemampuan pelaku UMKM dalam mengelola pengetahuan keuangan dan memanfaatkan data bisnis secara strategis di tengah percepatan transformasi digital. Selain itu, hasil penelitian terdahulu mengenai pengaruh financial knowledge terhadap kinerja UMKM masih menunjukkan inkonsistensi, sedangkan penelitian yang mengintegrasikan financial knowledge dan business intelligence dalam perspektif Resource-Based View (RBV) masih relatif terbatas. Penelitian menggunakan pendekatan kuantitatif dengan metode survei eksplanatori terhadap 178 pelaku UMKM yang dipilih menggunakan teknik purposive sampling. Data dianalisis menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan bantuan SmartPLS 3.0. Hasil penelitian menunjukkan bahwa financial knowledge tidak berpengaruh signifikan terhadap kinerja UMKM dengan nilai path coefficient sebesar 0,024, t-statistic sebesar 0,256, dan p-value sebesar 0,798. Sementara itu, business intelligence berpengaruh positif dan signifikan terhadap kinerja UMKM dengan nilai path coefficient sebesar 0,747, t-statistic sebesar 8,624, dan p-value sebesar 0,000. Penelitian ini memberikan kontribusi teoretis dengan memperluas penerapan Resource-Based View melalui penjelasan mengenai pentingnya kapabilitas analitik berbasis data sebagai sumber daya strategis dalam meningkatkan kinerja UMKM di era digital.
ONLINE BUSINESS TRANSFORMATION IN THE COVID-19 PANDEMIC ERA (CASE STUDY OF MSME ACTIVITIES IN TANGERANG CITY) Annisa Putri Auliya; Elang Rizka Syah Putra; Sandra Puspa Dewi; Zahirah Khairunnisa; Mohammad Sofyan; Fifin Arifianti; Nur Fitri Rahmawati
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6 No 1 (2022): IJEBAR : Vol. 6, Issue 1, March 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.4744

Abstract

This study aims to find out how the online business transformation in Micro, Small and Medium Enterprises (MSMEs) during the Covid-19 pandemic. The Covid-19 pandemic has made the majority of economic sectors, especially MSMEs stagnant. The majority of MSME actors cannot develop and many end up in bankruptcy. This is what makes MSME business actors change their sales strategy through digitalization schemes. The digitization scheme is by utilizing a marketplace (intermediary) and using social media as a marketing technique. In addition, digital MSME actors must be able to synergize with netizens in marketing products and services. Thus, the digital MSME development scheme can be an alternative to saving business actors in the midst of the Covid-19 pandemic. This research uses descriptive qualitative method. The formulation of the problem in the research is: how MSMEs adapt to the online business transformation in the era of the Covid-19 pandemic, the impact of MSME turnover on the Covid-19 pandemic, and how big the impact of the COVID-19 The pandemic is on the MSME workforce. This study argues that the development of digital MSMEs has become an alternative to saving as well as developing digital entrepreneurship in Indonesia during the Covid-19 pandemic
Co-Authors Ade Firmansyah Alfian Adhitama Alfihani Alfihani Anisa Arizona Anita Maulina Annisa Anissa Annisa Putri Auliya Azzah Zhafirah Ramadania Bisma Widyawan Citra Agnestia Dewi Nurbaiti Dewi Nurbaiti Elang Rizka Syah Putra Erwinsyah Felomino Gargar Fifin Arifianti Julia Chandra Setianingsih Mamik Suendarti Melsa Anindia Devika MOHAMMAD SOFYAN Muhammad Akbar Nurholipah Puspita Sari Dewi Rangga Dalu Aji Toana Rina Diana Lestari Rita Budiarti Roikhatul Jannah Rudy Adriyadi Ruslan, Budiana Sandra Puspa Dewi Selvi Selvi Sukirno Sukirno Suparman Tamba, Rousdy Safari Thamrin Trie Andari Ratna Widyastuti Yoka Mai Patria Yoka Mai Patria Zahirah Khairunnisa