Article Per Year (5 Year)
p-Index From 2021 - 2026
6.204
P-Index
This Author published in this journals
All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Akuntansi dan Pajak Jurnal Ilmiah Ekonomi Islam Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika JURNAL MANAJEMEN MOTIVASI Indonesian Journal of Strategic Management Indonesian Journal Of Business And Economics Jurnal Ilmiah Administrasi Bisnis dan Inovasi Valid Jurnal Ilmiah International Journal of Economics, Business and Accounting Research (IJEBAR) BERNAS: Jurnal Pengabdian Kepada Masyarakat Bussman Journal : Indonesian Journal of Business and Management International Journal Administration, Business & Organization Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PUBLICA: Jurnal Pengabdian Masyarakat JURNAL ABDIMAS PLJ House of Management and Business Journal E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SENMAS) DIGIBE: Digital Business and Entrepreneurship Journal Asmara Jurnal Manajemen Maranatha JAMARI : Jurnal Pengabdian Masyarakat Mandiri JAMARI : Jurnal Pengabdian Masyarakat Mandiri INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS
Wely Hadi Gunawan
Universitas Kuningan
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

Published : 46 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 46 Documents
Search

 1   2   3   4   5 
Pembinaan UMKM Perempuan Desa Cikupa; Sinergi SDM dan Potensi Lokal menuju Kemandirian Ekonomi di Era Digital Masruroh, Rina; Gunawan, Wely Hadi; Arraniri, Iqbal
JAMARI : Jurnal Pengabdian Masyarakat Mandiri Vol. 2 No. 2 (2026): Januari
Publisher : Universitas Insan Cendekia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37577/.v2i2.1015

Abstract

Empowerment of women-owned MSMEs in rural areas plays a vital role in supporting family and village economies. This community service activity aims to improve Human Resource (HR) capacity and economic independence of women MSME actors in Cikupa Village, Darma District, Kuningan Regency. The partners faced main obstacles such as low business management literacy, lack of business legality (NIB), and minimal use of digital technology for marketing. The implementation methods included socialization, business management training using the Business Model Canvas (BMC), assistance with business legality (OSS-RBA), and digital marketing training (social media and e-commerce). The results showed an increase in partners' understanding of good business governance. Additionally, participants were successfully assisted in issuing Business Identification Numbers (NIB) and started utilizing WhatsApp Business and social media to promote local potential products. The synergy between HR capacity strengthening and digital technology adoption has proven capable of encouraging women MSME actors in Cikupa Village to be more adaptive and competitive.
Penerapan strategi digital marketing untuk UMKM Desa Dadiharja Kecamatan Rajagaluh Kabupaten Ciamis Gunawan, Wely Hadi; Masruroh, Rina; Oktaviani, Winda
JAMARI : Jurnal Pengabdian Masyarakat Mandiri Vol. 2 No. 2 (2026): Januari
Publisher : Universitas Insan Cendekia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37577/.v2i2.1017

Abstract

This community service program was implemented to enhance the ability of micro, small, and medium enterprises (MSMEs) in Dadiharja Village, Rajagaluh District, Ciamis Regency to apply digital marketing strategies suited to the demands of the modern economic era. The program used training sessions, hands-on practice, and mentoring, focusing on social media utilization, promotional content creation, marketplace introduction, and brand identity development. Participants included village government officials and local residents, with approximately 30 individuals taking part in the program, The results show a notable improvement in participants’ digital understanding and skills. MSMEs began managing business accounts, creating promotional content independently, and applying marketing strategies relevant to market needs. This program produced positive impacts, including increased digital literacy, wider product market reach, and stronger local business competitiveness. The activity is highly relevant to the issues faced by the community, particularly low digital literacy and limited access to modern marketing channels. This program provides practical implications in the form of enhanced capacity of rural MSME actors in utilizing digital media for product marketing, strengthened technology-based business management skills, and the establishment of a mentoring model that can be replicated in other villages with similar characteristics to promote local economic sustainability.
Pembinaan UMKM Perempuan Desa Cikupa; Sinergi SDM dan Potensi Lokal menuju Kemandirian Ekonomi di Era Digital Masruroh, Rina; Gunawan, Wely Hadi; Arraniri, Iqbal
JAMARI : Jurnal Pengabdian Masyarakat Mandiri Vol. 2 No. 2 (2026): Januari
Publisher : Universitas Insan Cendekia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37577/.v2i2.1015

Abstract

Empowerment of women-owned MSMEs in rural areas plays a vital role in supporting family and village economies. This community service activity aims to improve Human Resource (HR) capacity and economic independence of women MSME actors in Cikupa Village, Darma District, Kuningan Regency. The partners faced main obstacles such as low business management literacy, lack of business legality (NIB), and minimal use of digital technology for marketing. The implementation methods included socialization, business management training using the Business Model Canvas (BMC), assistance with business legality (OSS-RBA), and digital marketing training (social media and e-commerce). The results showed an increase in partners' understanding of good business governance. Additionally, participants were successfully assisted in issuing Business Identification Numbers (NIB) and started utilizing WhatsApp Business and social media to promote local potential products. The synergy between HR capacity strengthening and digital technology adoption has proven capable of encouraging women MSME actors in Cikupa Village to be more adaptive and competitive.
Penerapan strategi digital marketing untuk UMKM Desa Dadiharja Kecamatan Rajagaluh Kabupaten Ciamis Gunawan, Wely Hadi; Masruroh, Rina; Oktaviani, Winda
JAMARI : Jurnal Pengabdian Masyarakat Mandiri Vol. 2 No. 2 (2026): Januari
Publisher : Universitas Insan Cendekia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37577/.v2i2.1017

Abstract

This community service program was implemented to enhance the ability of micro, small, and medium enterprises (MSMEs) in Dadiharja Village, Rajagaluh District, Ciamis Regency to apply digital marketing strategies suited to the demands of the modern economic era. The program used training sessions, hands-on practice, and mentoring, focusing on social media utilization, promotional content creation, marketplace introduction, and brand identity development. Participants included village government officials and local residents, with approximately 30 individuals taking part in the program, The results show a notable improvement in participants’ digital understanding and skills. MSMEs began managing business accounts, creating promotional content independently, and applying marketing strategies relevant to market needs. This program produced positive impacts, including increased digital literacy, wider product market reach, and stronger local business competitiveness. The activity is highly relevant to the issues faced by the community, particularly low digital literacy and limited access to modern marketing channels. This program provides practical implications in the form of enhanced capacity of rural MSME actors in utilizing digital media for product marketing, strengthened technology-based business management skills, and the establishment of a mentoring model that can be replicated in other villages with similar characteristics to promote local economic sustainability.
Optimalisasi Kunjungan Wisata Tenjo Laut melalui Platform Digital Keterlibatan Pelanggan wachjuni, wachjuni; Oktaviani, Winda; Gunawan, Wely Hadi; Noviani, Wina; Adyla, Elda Ajeng
PUBLICA: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2026): PUBLICA: Jurnal Pengabdian Kepada Masyarakat
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/publica.v4i2.83

Abstract

Objek Wisata Tenjo Laut di Kabupaten Kuningan memiliki potensi alam yang besar namun mengalami kendala stagnasi dan fluktuasi kunjungan wisatawan akibat minimnya pemanfaatan teknologi pemasaran serta sistem pengelolaan yang masih konvensional. Program pengabdian kepada masyarakat ini bertujuan untuk memberdayakan Kelompok Sadar Wisata (Pokdarwis) melalui transformasi digital dan penguatan tata kelola destinasi sebanyak 15 orang. Metode pelaksanaan menggunakan pendekatan Participatory Action Learning yang meliputi pemetaan masalah, pelatihan manajemen media sosial dan konten visual, serta pendampingan implementasi teknologi. Solusi utama yang diterapkan adalah pengembangan Digital Customer Engagement Platform (DCEP) berupa katalog digital dan integrasi promosi daring, serta perbaikan sistem pendataan pengunjung. Hasil kegiatan menunjukkan peningkatan signifikan kapasitas mitra dalam strategi digital marketing dan manajemen data. Luaran program meliputi ketersediaan katalog wisata digital yang aksesibel, peningkatan interaksi media sosial, serta peralihan sistem pencatatan pengunjung dari manual ke basis data terstruktur. Intervensi ini berhasil mendorong modernisasi tata kelola destinasi yang mendukung pencapaian Sustainable Development Goals (SDGs) poin 8, 9, dan 11, serta meningkatkan daya saing Tenjo Laut secara berkelanjutan.
PROGRAM GO DIGITAL MENUJU SMART VILLAGE: PENDAMPINGAN TRANSFORMASI DIGITAL DESA KEDUNG GEDE Gunawan, Wely Hadi; Budayanti , Sari Permanik
Aspirasi Masyarakat Vol 3 No 1 (2026): Maret
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/898wpt92

Abstract

Transformasi digital menjadi strategi kunci dalam meningkatkan kualitas pelayanan publik sekaligus memperkuat daya saing ekonomi masyarakat desa. Program pengabdian masyarakat yang dilaksanakan melalui Go Digital menuju Smart Village di Desa Kedung Gede bertujuan untuk memperluas literasi digital warga serta mendorong pemanfaatan teknologi informasi dalam pengelolaan data desa dan promosi potensi ekonomi lokal. Kegiatan ini menggunakan pendekatan partisipatif, di mana masyarakat terlibat aktif sejak tahap identifikasi masalah, penyuluhan, pelatihan pemanfaatan media digital, hingga praktik langsung penggunaan teknologi untuk promosi desaAnalisis kegiatan dilakukan menggunakan pendekatan deskriptif dengan membandingkan hasil pre-test dan post-test untuk menilai peningkatan pemahaman peserta. Program ini diikuti oleh 35 orang yang terdiri atas perangkat desa, kalangan pemuda, serta pelaku usaha mikro, kecil, dan menengah. Hasil evaluasi memperlihatkan adanya peningkatan yang signifikan, baik dalam aspek literasi digital, kemampuan memanfaatkan media digital, maupun keterampilan mempromosikan potensi desa melalui platform daring.Selain itu, kegiatan ini menghasilkan luaran berupa peningkatan kapasitas masyarakat dalam pengelolaan informasi desa berbasis digital serta pemanfaatan media sosial sebagai sarana promosi usaha lokal. Dengan demikian, program ini memberikan kontribusi nyata dalam mendukung implementasi konsep Smart Village melalui penguatan literasi digital dan pemanfaatan teknologi sebagai motor penggerak pembangunan ekonomi desa yang berkelanjutan.
Co-Authors . Wachjuni Adyla, Elda Ajeng Alawiyah, Widi Suci Ariwibawa, Yopani Ayus Ahmad Yusuf Budayanti , Sari Permanik Dadang Suhardi Dewi Fatmasari Fahmi, Anggito Hairul Hardiansyah, Indra Hardjadi, Dikdik Harjadi, Dikdik Hendrick Hernando Hendriyadi, Resnu Indriyani Indriyani Indriyani Indriyani Iqbal Arraniri Iqbal Arraniri Iskandar Iskandar Kartikasari, Dea Komarudin, Munir Nur Miyasto Miyasto Munir Nur Komarudin Neng Evi Kartika Noviani, Wina Nur Komarudin, Munir Oktaviani, Winda Pratama, Widy Nur Rina Masruroh Salsha Billa Azzhara Azzhara Setyanto, Refius Pradipta Susilo, Rahardjo Toto Syifa Fauziah Ulhaq, Virgina Dhia Wachjuni Wachyuni Wachyuni Wachyuni Wachyuni Watulandi, Micki Weni Novandari Wijaya, Tri Sukma Wijaya Yasir Maulana Yasir Maulana, Yasir