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All Journal AJIE (Asian Journal of Innovation and Entrepreneurship) Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Ilmiah Ekonomi Islam Journal of Business and Behavioural Entrepreneurship JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia SABDAMAS Jurnal Manajemen Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Al Azhar Indonesia Seri Ilmu Sosial Jurnal Abdimas ADPI Sosial Dan Humaniora Prosiding Konferensi Nasional PKM-CSR Journal of Research Applications in Community Services Media Abdimas Prosiding Seminar Nasional Pemberdayaan Masyarakat (SENDAMAS) The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences)
Samiono, Bambang Eko
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Al Azhar Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Peningkatan Soft Skill Pengembangan Diri di Dunia Kerja Pada Santri Rumah Gemilang Indonesia Sentra Primer Samiono, Bambang Eko; Puthy, Karina Amanda; Anggraeni, Yossi; Yesri, Helmi
Journal of Research Applications in Community Service Vol. 1 No. 2 (2022): Journal of Research Applications in Community Service
Publisher : Universitas Nahdlatul Ulama Sunan Giri Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32665/jarcoms.v1i2.1269

Abstract

Rumah Gemilang Indonesia (RGI) cabang Sentra Primer merupakan satu dari rumah singgah yang di kelola Al-Azhar Peduli Ummat dan merupakan salah satu program pemberdayaan yang mengadopsi platform pesantren dengan fokus pada penyelenggaraan pendidikan non formal dalam kemasan short course (kursus singkat).  Pada peserta short course Jurusan Perkantoran diperoleh permasalahan adanya kesiapan yang mereka punyai utamanya untuk menyongsong dunia kerja utamanya mengenai pengetahuan dan soft skill yang dibutuhkan di dunia kerja.  Solusi yang diberikan oleh program Pengabdian Masyarakat ini adalah dengan memberikan program motivasi, dan soft skill dalam bidang komunikasi dan problem solving.  Program ini di berikan dalam pelatihan yang dengan menerapkan metode paparan dan praktek berupa game serta test kemampuan kepada 8 orang peserta program.  Hasil yang diperoleh dalam kegiatan ini adalah bahwa program ini telah di ikuti oleh Santri RGI dengan baik berbagai materi dapat dipahami oleh siswa RGI sebagai bekal soft skill menuju jenjang karir yang akan datang.  Dari survei kepuasan diperoleh adanya angka kepuasan 4.5 dari 5 serta diperoleh informasi dari wawancara adanya perubahan pada pola pikir, cara pandang, dan adanya keinginan untuk mengaplikasikan ilmu barunya sebagai soft skill di lingkungan kerja.
Pengaruh Omni Channel terhadap Sales Performance dengan CRM sebagai Variabel Mediasi pada UMKM Sukabumi: indonesia Samiono, Bambang Eko; Wijaya, Indra Satria Ari
Asian Journal of Innovation and Entrepreneurship Volume 10, Issue 1, January 2026
Publisher : UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/ajie.vol10.iss1.art4

Abstract

This study examines the paradoxical phenomenon of declining transaction values among MSMEs in Sukabumi despite a significant increase in the number of businesses and widespread participation in the Indonesian government's “Go Digital” program, yet their sales performance has not increased proportionally. This study aims to analyze the impact of Omni Channel l implementation on Sales Performance, with Customer Relationship Management (CRM) as a mediating variable. A quantitative approach using Structural Equation Modeling (SEM) with AMOS was applied. The population consisted of 110 MSMEs in Sukabumi who had participated in digital literacy training, specifically in internet marketing through WhatsApp Business. Data were collected using non-probability sampling and measured through 11 indicators. The results show that Omni Channel l has a significant direct effect on both CRM (β = 0.572, p < 0.001) and Sales Performance (β = 0.528, p = 0.002). However, CRM does not have a significant direct effect on Sales Performance (β = 0.272, p = 0.075). Furthermore, the indirect effect of Omni Channel l on Sales Performance through CRM was not supported. The structural model explains 51.8% of the variance in Sales Performance and 32.7% in CRM. These findings indicate that, in the context of MSMEs in Sukabumi, the implementation of simple and practical Omni Channel l, especially through WhatsApp Business, plays a more critical role in improving sales performance than formal CRM practices. The absence of a mediating effect of CRM suggests that most MSMEs operate at an operational stage where structured CRM systems have not been optimally implemented or are not yet necessary.
Pemberdayaan Santri RQA melalui Pelatihan dan Pendampingan Hidroponik dan Budidaya Lele Rijal Arslan; Bambang Eko Samiono; Asri Noer Rahmi; Aisyah Tiar Arsyad
Prosiding Seminar Nasional Pemberdayaan Masyarakat (SENDAMAS) Vol 5, No 1 (2025): Desember 2025
Publisher : UniversitasAl Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/psn.v5i1.4986

Abstract

Meskipun pembinaan Al-Quran di Rumah Quran Askaf (RQA) berjalan baik, santri mukim masih kekurangan program terpadu untuk pengembangan keterampilan kewirausahaan, kondisi ini membatasi kemampuan mereka untuk menciptakan peluang ekonomi mandiri dan berkontribusi pada kesejahteraan diri sendiri, keluarga, maupun komunitas, Santri mukim di Rumah Quran Askaf (RQA) akan memperoleh pembelajaran kewirausahaan terstruktur berupa teori dan praktik yang meningkatkan kompetensi usaha, keterampilan hidup, dan etika kerja dengan tujuan untuk memberikan pembelajaran baru bagi santri, yaitu enterpreneur yang memberikan pembelajaran teori kewirausahaan, sedangkan pembelajaran praktikum akan dilengkapi dengan pengembangan tempat praktikum berupa hidroponik sayuran dan budidaya ikan lele, program pengabdian kepada masyarakat akan melibatkan 5 orang peserta yang merupakan pengajar di RQA, untuk nantinya para pengajar akan menyampaikan kurikulum tersebut kepada para santri (training to trainer), pelaksanaan kegiatan ini akan dimulai dengan melakukan penyusunan kurikulum wirausaha dan memberikan pelatihan wirausaha bagi pengajar di RQA, selanjutnya akan dilakukan pengembangan tempat praktikum wirausaha, kegiatan ini telah berhasil menghasilkan 5 calon pengajar enterpreneur dan tempat praktikum wirausaha, yang selain hasilnya dapat dikonsumsi santri mukim juga dapat dijual, sehingga santri dapat lebih berdaya.Kata kunci: Enterpreneur, Kurikulum, Pelatihan, Praktikum
PENERAPAN SEKOLAH KETERAMPILAN DAN KEWIRAUSAHAAN MENGGUNAKAN KURIKULUM MUSLIMPRENEUR DAN SMART CLASS SYSTEM Arsyad, Aisyah Tiar; Nurlatifah, Hanny; Samiono, Bambang Eko; Yusuf, Andi Mukramin; Shabir, Achmad
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 9, No 2 (2026): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v9i2.69968

Abstract

This training program aims to increase the understanding and skills of Muslimpreneur value-based entrepreneurship among 100 participants from Pameungpeuk Subdistrict, Bandung Regency, the majority of whom are students and alumni of Al Marwah Vocational School. Activities include building smart-class-system-based classroom infrastructure, Muslimpreneur curriculum training, and pre-test and post-test surveys. The results of the training showed a significant increase in participants' understanding of aspects such as Muslimpreneur, entrepreneurship, marketing, halal products, and sharia finance, despite technical difficulties such as unstable electricity and licensing issues related to imported equipment. This program succeeded in producing 20 products with business concepts that were ready to be incubated at the Tajeer Incubator at Universitas Al Azhar Indonesia (UAI) and graduated 100 participants with competency certification, creating a strong foundation for the sustainability of micro-enterprises based on religious and technical values.Program pelatihan ini bertujuan meningkatkan pemahaman dan keterampilan kewirausahaan berbasis nilai Muslimpreneur bagi 100 peserta dari Kecamatan Pameungpeuk, Kabupaten Bandung, yang mayoritas merupakan siswa dan alumni SMK Al Marwah. Kegiatan mencakup pembangunan infrastruktur kelas berbasis smart class system, pelatihan kurikulum Muslimpreneur, dan survei pre-test serta post-test. Hasil pelatihan menunjukkan peningkatan signifikan dalam pemahaman peserta pada aspek Muslimpreneur, kewirausahaan, pemasaran, produk halal, dan keuangan syariah, meskipun sempat terdapat kendala teknis seperti stabilitas listrik dan perizinan perangkat impor. Program ini berhasil menghasilkan 20 produk dengan konsep bisnis yang siap diinkubasi di Inkubator Tajeer Universitas Al Azhar Indonesia (UAI) dan meluluskan 100 peserta bersertifikasi kompetensi, menciptakan fondasi kuat untuk keberlanjutan usaha mikro berbasis nilai religius dan teknis.
GREEN MARKETING, CSR, AND GREEN LIFESTYLE ON WULING EV GREEN PURCHASE INTENTION: THE MEDIATING ROLE OF GREEN BRAND IMAGE Salma Barkah; Jasmine Farhan; Bambang Eko Samiono
IC-BESTS: International Conference on Business, Economics, Technology, and Social Sciences 2026: The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/icbests.v1i1.175

Abstract

This study aims to analyze the influence of Green Marketing, CorporateSocialResponsibility (CSR), and Green Lifestyle on Green Purchase Intention throughGreenBrand Image as a mediating variable among individuals considering the purchaseof theirfirst Wuling electric vehicle in Jakarta. The analysis focuses on individuals in Jakarta who are considering buying a Wuling EV for the first time. This research employed a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. Data were collected through questionnaires distributed to 150 respondents who met the research criteria. The results indicate that Green Marketing, CSR, and Green Lifestyle do not have a significant direct effect on Green Purchase Intention. However, Green Brand Image has a positive and significant effect on Green Purchase Intention. Furthermore, Green Marketing, CSR, and Green Lifestyle significantly influence Green Brand Image. The mediation analysis reveals that Green Brand Image significantly mediates the effects of Green Marketing, CSR, and Green Lifestyle on Green Purchase Intention. These findings suggest that a strong green brand image plays a crucial role in increasing consumers’ intention to purchase Wuling electric vehicles. Therefore, these findings may provide insights for companies in developing green marketing initiatives, CSR programs, and environmental lifestyle campaigns to strengthen Green Brand Image and enhance Green Purchase Intention.
Co-Authors Aisyah Tiar Arsyad Alam, Rahmat Anandyara, Savira Anggraeni, Yossi Anggun Pratiwi Ani Asriyah Aprilia Tri Purwandari Apriyansyah, Bayu Arsyad, Aisyah Tiar Asri Noer Rahmi Dina Oktaviani Dody Haryadi Dwiyasko Wicaksono Fadillah, Ahmad Fahrizhar Satya Pradana Farabi, Muhammad Gemilang, Reza Putra Hamidah Hanny Nurlatifah Helmi Yesri Jasmine Farhan Karina Amanda Puthy Masni Erika Firmiana Masni Erika Firmiana Ma’ruf Akbar Nadiyah Afifah Nissa, Khairun NOVIA RAHMAWATI Novia Rahmawati Nuraini, Irma Nurlatifah, Hanny Pratiwi, Ramadhanty Purwandasari, Aprilia Tri Puthy, Karina Amanda Putri Februari Rahman, Zulfa Devina Ramadhina, Tasya Amalda Rijal Arslan Rohita Sabda Ilahi Rizki Salma Barkah Samijayani, Octarina Nur Shabir, Achmad Shambodo, Yoedo Shohibul Imam Sunarmo Sunarmo Ulfa Mustikarini Hanifati Wahyudi, Iksan Wijaya, Indra Satria Ari Yesri, Helmi Yoedo Shambodo Yossi Anggraeni Yusuf, Andi Mukramin zhalsabila, zhalsabila