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Muhammad Yafiz
Universitas Islam Negeri Sumatera Utara
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Journal : Al-Buhuts (e-journal)

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A Analisis Pengaruh Kebijakan Stimulus Pemerintah Terhadap Meningkatnya Penjualan Mobil Pada Masa Pandemi Covid-19 Zahran Alwi; Muhammad Yafiz
Al-Buhuts Vol. 18 No. 2 (2022): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v18i2.2921

Abstract

The purpose of this research is to examine the impact of government stimulus initiatives on increasing car sales during the Covid-19 pandemic. The research method used is a qualitative method with an analytic descriptive approach. The results of the study prove that PPnBM incentives have a beneficial effect on car sales, with a significant difference between car sales before and after the incentives. This illustrates the company's effectiveness in using government programs to boost car sales, one of which is the PPnBM incentive policy for recent car sales.
Analisis Penggunaan Labelisasi Halal pada Produk Minuman Mixue dalam Meningkatkan Kepecayaan Konsumen Muslim di Kota Medan Rosmaliza Lubis; Muhammad Yafiz
Al-Buhuts Vol. 19 No. 1 (2023): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v19i1.3545

Abstract

This study aims to analyze the level of trust of Muslim consumers in Medan City towards Mixue beverage products before and after the application of halal labeling. The research method used is a qualitative method with a descriptive analysis approach. The results of this study indicate that the halal label is very important for Muslim consumers in choosing and buying products, including Mixue beverage products. This is because it is believed that products that have received the halal label have gone through a strict certification process and are in accordance with Islamic sharia principles. In addition, the halal label also gives confidence to Muslim consumers that the product is safe and halal for consumption. Apart from the halal label, this study also found that other factors such as product quality, price, and promotion also influence the decision of Muslim consumers to buy Mixue drinks. However, overall the halal label remains an important factor that producers must pay attention to in marketing Mixue beverage products to Muslim consumers in Medan City. Overall, this research provides useful information for producers in developing appropriate marketing strategies for Mixue beverage products in Medan City.
Co-Authors Ahmad Muhaisin B. Syarbaini Alfaqih Tariq Azizy Hsb Alimudin Pohan Anita Khairunnisa Aqwa Naser Daulay Asmuni Asmuni Atika Atika Atika Atika Azhari Akmal Tarigan Azizah Mudrikah Daniel R Monintja Dharma, Budi Dian Adila Putra Dwi Yanti Sahriana Egi Regi Prayoga Eka Purnama Sari ESKI ADITYA Farida Hanum Boangmanalu Feby Sahira Harahap, Muhammad Ikhsan Hasfizetty, Idzni Ihsan Rahmadi Wijaya Ikhwan Abidin Ilkham Habibi Jannah, Nurul Kamilah, K Khairunnisa Khairunnisa Khairunnisa Please M Fedi A Sondita M Reyza Syuhada M Ryansyah Marliyah Marwah Auliyani Masdelima Hasibuan Mawaddah Irham Melsa Siagian Muhammad Chairiansyah Lubis Muhammad Khairur Rijal Muhammad Syahbudi Mukhlis Mukhlis Nadra Khalizah Siregar Naili Nuril Aufa Manik Nur Fadhilah Ahmad Hasibuan Nurul Annisa Putri Indah Fadillah Putri widiya marpaung Nurhalimah Qisti Marhamah Nasution Rahmat Daim Harahap Rahmat Daim Harahap Rahmawati Zein Rahmi Syahriza Ratna Sari Dewi Rifky Surya Irawan Rindi Safira Rizka Anggun Fadhillah Robi Prayoga Rosmaliza Lubis S Sugianto Sarah Zalfiana Zein Siti Mayang Sari Soemitra, Andri Soepanto Soemakaryo Sri Dewi Anggraini Sri Ramadhani Sugianto Sugianto Sugianto Sugianto Syahirah Syahirah Tambunan, Khairina Wirda Seputri Yenni Samri J YUDI SISWADI Yuni, Ika Darma Yuspita Sari Zahran Alwi ZAHRINA GHAISANY PULUNGAN Zikri Rahman Zsasa Aulia Hubara