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Kustopo Budiraharjo
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Faktor–Faktor yang Memengaruhi Pendapatan Usahatani Cacing Tanah Mitra CV Rumah Alam Jaya Organik Santoso, Mikael Adi; Budiraharjo, Kustopo; Handayani, Migie
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18561

Abstract

Earthworm farming has quite good prospects. Earthworms have high economic value because they can be sold and generate profits for farmers, however the problem is that marketing is controlled by the company so that the price obtained by earthworm farmers who are partners of CV. Rumah Alam Jaya Organik is the price set according to the agreement. The purpose of this study was to analyze the income of earthworm farming partners of CV. Rumah Alam Jaya Organik and the factors that influence it. This research was conducted in November-December 2024 in Malang and its surroundings. The location was determined purposively with the consideration that Malang is the center of earthworm production in East Java Province because of the supportive climate and geographical conditions and there are companies engaged in the earthworm industry, namely CV. Rumah Alam Jaya Organik. The research method used was a census with 33 farmers as respondents. Data collection techniques were observation and interviews. Data analysis used income analysis, normality test, classical assumption test, and multiple linear regression analysis. The results of the study showed an average income of Rp 8.969.268/month and an average cost of Rp 4.076.453/month, so that the average income of the earthworm farming business of CV. Rumah Alam Jaya Organik partners was Rp 4.892.815/month with an average land area of 1.489 m2. The variables of labor and production volume had a significant effect on income, while the variables of land area, number of seeds, and amount of feed had no effect.
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Tanaman Hias Sukulen di Cactiae Kota Semarang Worang, Deangelo Revano; Setiyawan, Hery; Budiraharjo, Kustopo
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17993

Abstract

ABSTRACTThis research was conducted in September-October 2024 at Cactiae, Semarang City. The objective of this research is to determine the characteristics of succulent plant consumers and to analyze the influence of the marketing mix, including product, price, distribution, promotion, process, people, and physical evidence, on the purchasing decisions of succulent plants at Cactiae, Semarang City. The research location was purposively selected due to the declining sales problem at Cactiae, Semarang City. The research method used was a case study. The sampling method used was accidental sampling with a total of 208 respondents. The respondents' criteria were consumers who had purchased succulent plants at Cactiae, Semarang City at least once online. Data collection was conducted online by distributing QR codes that directed respondents to fill out a questionnaire through Google Forms. The data used were primary and secondary data. The data analysis methods used were descriptive analysis and multiple linear regression analysis. Multiple linear regression analysis was conducted using SPSS 26.0. The results of this study show that the majority of consumers at Cactiae, Semarang City are female, have a bachelor's degree, are aged 21-30 years, work as private employees, and have 4-6 family members. The marketing mix aspects, including product, price, distribution, promotion, process, people, and physical evidence, have a simultaneous influence on purchasing decisions. The marketing mix aspects, including distribution, process, and people, have a partial influence on purchasing decisions. The coefficient of determination is 28.6%.
Pengaruh Marketing Mix Terhadap Volume Pembelian Produk Singkong Keju di UMKM Argotelo Kota Salatiga Prasetyo, Annisa Shifa; Mariyono, Joko; Budiraharjo, Kustopo
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17804

Abstract

Micro, Small and Medium Enterprises (UMKM) in the field of agricultural product processing such as cassava have great potential to be developed through product innovation, effective marketing and good management. This study aims to analyze the effect of the marketing mix (4P) namely product, price, place and promotion on the purchase volume of cassava cheese in Argotelo Salatiga. The location of the study was at UMKM Argotelo in Argomulyo District, Salatiga City. The study used a case study with a sample determination method using Accidental Sampling of 100 respondents. The data collection was carried out by interviewing using a questionnaire. Data collection techniques used descriptive analysis and multiple regression analysis. The results of this study indicate that the 4P marketing mix (product, price, place and promotion) simultaneously has a significant effect on purchase volume. The price variable partially has a significant effect on the purchase volume of cassava cheese. While the product, place and promotion variables partially do not affect the purchase volume of cassava cheese in Argotelo Salatiga.
Analisis Nilai Tambah dan Strategi Pengembangan Produk Mi Mocaf di UMKM Mekarsari Kabupaten Boyolali Wijaya, Edward Surya; Budiraharjo, Kustopo; Handayani, Migie
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18562

Abstract

The massive development of the mocaf noodle industry has increased the competitiveness of alternative food products with wheat flour products. This research aims to analyze costs and revenue, product added value, and identify internal and external factors to formulate a strategy for the development of Mie Hend's products in UMKM Mekarsari. The research was conducted in February – March 2025 at UMKM Mekarsari, Boyolali. The location determination is based on the consideration that UMKM Mekarsari are a producer of gluten-free mocaf noodles in Central Java. The research method uses the case study method. Sampling was done using purposive techniques and accidental techniques. Purposive technique to UMKM Mekarsari owners and representatives of the Central Java Provincial Food Security Office. Accidental technique to 20 consumers of Mie Hend's. Data collection through interviews, observations, and documentation. Data analysis is descriptive quantitatively, including cost, revenue, and revenue analysis, Hayami method value-added analysis, and SWOT and QSPM methods for product development strategies. The results were obtained that UMKM Mekarsari incurred an average production cost of IDR 1,181,778/month and an average income of IDR 1,224,472/month throughout 2024. The added value of Mie Hend's products is relatively high, namely IDR 97,700/kg with a ratio of 81.42% for retail packaging and IDR 73,533/kg with a ratio of 81.70% for bulk packaging. Internal and external analysis through IFAS and EFAS matrices resulted in that Mie Hend's products are in quadrant I of the SWOT diagram which is ideal for implementing SO or aggressive strategies. The resulting alternative strategies are 1) regularly refreshing products to maintain product quality and consumer trust, 2) penetrating digital markets and partnerships, and 3) submitting cooperation with health institutions, especially related to autism. Prioritize strategy by penetrating the digital market and partnerships.
Analisis Preferensi Konsumen Rumah Tangga terhadap Gula Merah di Kecamatan Suruh Kabupaten Semarang Rahmadani, Anisa; Nurfadillah, Suryani; Budiraharjo, Kustopo
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18043

Abstract

The study aimed to analyze household consumer characteristics, consumer preferences and the most considered attributes in coconut sugar purchasing decisions in Suruh District, Semarang Regency. The research was conducted in December 2024-Januari 2025 in Suruh District, Semarang Regency. The research method used was survey with quantitative descriptive approach. The sampling method used was non probability sampling with accidental sampling technique through 96 household consumer respondents who met the criteria. The data sources used in this research were primary and secondary data. Primary data was from questionnaire interviews while secondary data from documentation and relevant supporting data. The data analysis used was descriptive analysis which explains characteristics of respondents and conjoin analysis to analyze consumer preferences and the most considered attributes by household consumers in coconut sugar purchasing decisions. The respondents’ characteristics refers to household consumers, known that 34.38% were 40-49 years old, 29.17% have 4 family members, 31.25% have latest education at high school level, 38.54% work as housewives, 50% of household income was Rp2.500.001-Rp5.000.000 per month, 72.92% of the amount coconut sugar consumption was 1-2 kilograms/month with total average of 1.36 kilograms/month, and 39.58% coconut sugar consumption expenditure was Rp10.001-Rp20.000 per month with total average of Rp27.697,92 per month. Household consumers' preferences for coconut sugar were they like coconut sugar with price of Rp19.000-Rp22.000/kilogram, brown in color, has sweet taste, 1 kilogram/package size, and the shape was half-sphere coconut shell. The most important attributes considered by household consumers for coconut sugar were taste, price, color, size, and shape.
Analisis Strategi Pengembangan Produksi Komoditas Tomat Ceri Organik di PT Cetro Tama Indonesia Kabupaten Semarang Fitriani, Amelia Rizky; Setiyawan, Hery; Budiraharjo, Kustopo
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18703

Abstract

PT Cetro Tama Indonesia is a company that offers various organic and non-organic vegetable commodities, one of which is cherry tomatoes. The problem faced is that demand from consumers of cherry tomatoes continues to increase but production is still low so that it cannot meet consumer demand. This study aims to analyze internal and external factors and formulate alternative strategies and priorities in developing an organic cherry tomato business for the company. The research method used is the case study method because this research only focuses in depth on one research object. The respondent sampling method used purposive sampling method with a total of 7 respondents, namely 4 from the company and 3 from farmer partners. The data used are primary data and secondary data with data collection using interviews, observation, and documentation methods. The data analysis methods used are SWOT analysis, IFAS, EFAS, and QSPM. The results of this study show that the results of the analysis of internal factors owned by the company obtained that the main strengths are having business licenses and organic certificates, organic cherry tomato products do not use chemicals, farmer partners are experienced in organic vegetable cultivation and have the Cetrofarm logo and brand as a product identity while the main weaknesses of the company are the company does not have its own garden and dependence on cherry tomato suppliers that are at risk of production fulfillment. The results of the analysis of external factors obtained that the main opportunity is partnering with supermarkets, restaurants, and other food companies while the company's main threat is weather and climate changes that affect cherry tomato production. The highest priority alternative strategy is to cooperate with other farmer partners with the aim of increasing the volume of cherry tomato production in order to meet consumer demand.
Effects of Spirulina Feed Additive on Duodenal Tissue Structure in Peking Duck (Anas platyrhynchos) Maura, Maisya Sifana; Sunarno, Sunarno; Budiraharjo, Kustopo; Djaelani, Muhammad Anwar; Jaya, La Ode Irman
Biosaintifika: Journal of Biology & Biology Education Vol. 17 No. 2 (2025): August 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/biosaintifika.v17i2.26215

Abstract

The use of synthetic feed additives in Peking ducks has adverse effects on their growth and productivity. Spirulina sp., a blue-green algae, has the potential to be used as a safe feed additive that can enhance the growth and productivity of ducks. This study aims to analyze the effects of Spirulina (Spirulina sp.) powder as a feed additive on the histomorphometry of the duodenum in Peking ducks (Anas platyrhynchos), focusing on the duodenal lumen diameter, villus height, villus width, mucosal tunic thickness, submucosal tunic thickness, and muscular tunic thickness. This study used a Completely Randomized Design (CRD) with 35 ducks divided into 5 treatments and 5 repetitions. The treatments included a control group and the addition of spirulina powder in feed at concentrations of 2.5%, 5%, 7.5%, and 10%. The data were analyzed by ANOVA with a significance level of 5%, followed by Duncan's test. The results of data analysis showed that spirulina powder had a significant effect (P<0.05) on villus height and duodenal mucosa tunica thickness. The conclusion of this study is that spirulina powder has the potential to be used as a feed additive to improve digestive performance in male Peking ducks, as evidenced by the increase in villus height and thick tunica mucosa in the small intestine. The novelty of this study lies in the utilization of spirulina powder as a feed additive to increase the size of the duodenal tissue structure in Peking ducks. The results of this study are expected to be a new reference on the potential of spirulina as a feed additive to improve poultry feed quality and digestive performance, especially in peking ducks.
Analisis Nilai Tambah Produk Gula Cair di PT Gula Energi Nusantara Semarang Atqiya, Muhammad Wildanul; Handayani, Migie; Budiraharjo, Kustopo
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14212

Abstract

Sugar is one of the important and strategic commodities for the community. One of the sugars that are often used by the community is granulated sugar. The use of granulated sugar as a raw material for beverages has received unrest in the community in the form of high economic costs and a high risk of developing diabetes. PT Gula Energi Nusantara Semarang sees the potential of the granulated sugar industry that can be given added value through the manufacture of liquid sugar and low glycemic index (LGI) liquid sugar. This research aims to analyze the added value and profitability of liquid sugar products at PT Gula Energi Nusantara Semarang. The research method used is the case study method. The analysis method used is the Hayami Method to calculate the added value of liquid sugar and the one sample t-Test method to calculate profitability. The added value of liquid sugar products at PT Gula Energi Nusantara Semarang is divided into two, namely original liquid sugar and LGI. The added value of original liquid sugar amounted to IDR5,445.00 and the value-added ratio was 33.51% and classified as medium category. The added value of LGI liquid sugar is IDR 7,945.00 and the added value ratio is 43.37% and is classified as a high category. The average profitability value in 2023 is 24.71% and higher than the BRI deposit interest rate as of 2023 which is 4.00%. This value means that there is a significant difference between profitability and bank interest rates, so the liquid sugar production business is profitable.
Analisis Pengaruh Marketing Mix 4P terhadap Kepuasan Konsumen Ayam Frozen Prima Freshmart di Kabupaten Kendal Rahma, Tasya Mifdatul; Budiraharjo, Kustopo; Setiadi, Agus
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13843

Abstract

The increasing level of chicken meat consumption in Kendal Regency has caused competition for the sale of chicken meat which also increase. Chicken meat is not only sold in traditional markets but is now starting to spread to modern markets where it is sold in frozen. Companies need to develop their marketing to be able to compete by increasing consumer satisfaction, one of which is through the marketing mix 4p. Consumer satisfaction is an emotional assessment where consumer expectations and needs are met. This research aims to determine the application of the marketing mix 4p and the influence of the marketing mix 4p on consumer satisfaction of Prima Freshmart frozen chicken in Kendal Regency. This research was conducted at Prima Freshmart in 3 sub-districts in Kendal Regency, namely Boja, Kaliwungu and Pegandon in November - December 2023. The research method used was a survey method using questionnaires. Sampling used the accidental sampling method with a total of 120 respondents. Data analysis used descriptive analysis and multiple linear regression analysis. The research results show that the implementation of the 4p marketing mix carried out by Prima Freshmart has been implemented well. Product, price, place and promotion simultaneously and partially influence consumer satisfaction for Prima Freshmart frozen chicken in Kendal Regency. The coefficient of determination is 0.789, which means that  product price, place and promotion explain the consumer satisfaction value of Prima Freshmart frozen chicken in Kendal Regency by 78.9% and the remaining 21.1% is explained by other variables not studied.
Pengaruh Bauran Pemasaran 7P Terhadap Loyalitas Konsumen Produk Olahan Kopi Gincu di Kota Cirebon Winata, Tina Pandu; Budiraharjo, Kustopo; Nurfadillah, Suryani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12822

Abstract

The study aimed to identify consumer characteristics of processed Kopi Gincu products, analyze the 7P marketing mix and consumer loyalty and its influence on processed Kopi Gincu products in Cirebon City. The research was conducted in December 2022 - February 2023. The location of the research was at Kopi Gincu which is located in Sedong Lor Village, Sedong District, Cirebon City. The study used a survey method with accidental sampling technique. The results showed that the majority of consumers were male, aged 18-25 years, the average consumer was still a student, domiciled from Cirebon City, had a monthly income ranging from less than Rp. 500,000, the number of purchases that were made for one time coming and consuming Gincu Coffee was Rp. 25,001 to Rp. 75,000. The majority of consumers visit Kopi Gincu together with their friends (school friends, college friends or work friends) and the majority know information about the place/location of Kopi Gincu from social media and also recommendations from other people (friends, girlfriends or family). Descriptively, the 7P marketing mix and also consumer loyalty at Kopi Gincu are only perceived as quite good because they are classified in the medium category. Product, price, promotion, place, people, process, and physical evidence variables simultaneously affect consumer loyalty for processed Kopi Gincu products in Cirebon City. However, partially only 4 variables have an effect on consumer loyalty, namely price, place, process, and physical evidence. Marketing mix variables product, price, promotion, place, people, process, and Physical Evidence are able to explain variations in changes in consumer loyalty variables by 79.3%. While the remaining 20.7% is explained by other variables outside the model.
Co-Authors administrator, administrator Afif Akbar Permana Agus Setiadi Aliya, Probo Abdu Naja Amelia, Ayu Rizki Anisa Rahmadani Anju Hasudungan Naibaho asnita lase Astrilia Devita Permataputri Atqiya, Muhammad Wildanul Aulia, Adela Salsabila Auliaurrahman, Ahmad Feri Bagja, Achmad Bambang Mulyatno Setiawan Bambang Suryanto Bimantara, Haidar Budiwardani, Dwinanda Bumi, Agustina Rosari Ilalang Daffa, Naufal Djoko Sumarjono Edi Prasetyo Edy Prasetyo Edy Prasetyo Elhusna, Antariesta Sierra Estikasari, Maya Estikasari Fitriani, Amelia Rizky Galuh Pawitri H Habib Handayani, Migi Haryani, Nadila Septyana Hery Setiyawan Jaya, La Ode Irman Jeni Leko JOKO MARIYONO Kadhung Prayoga, Kadhung Lana Khusnia Shifa lase, asnita Mashita Alfairuz Afza Maura, Maisya Sifana Migie Handayani Muhammad Anwar Djaelani Mukson Mukson Mukson Muniroh, Putri Rofaida Azizatul Nugroho, Bayuardi Nurfadillah, Suryani Paramitha, Saffana Zahra Perdana, Bambang Nurdika Pramesti, Winda Ayu Prasetyo, Annisa Shifa Prayudi, Anselmus Abimayung Prestasiani, Wanoja Aghisna Putri, Meira Pradipta Rahma, Tasya Mifdatul Roessali, Wiludjeng Rosita Arum Putri Krisella Safitri, Ertiana Santoso, Mikael Adi Santoso, Siswanto Sintiyah Ari Murti Siswanto Imam Santoso Solikhin Solikhin Sri Isdadiyanto Sunarno Sunarno Tika Sukma Wardani Titik Ekowati Tri Aryanto, Tri Wahyu Dyah Prastiwi Wijaya, Edward Surya Willion, Racel Joy Mikesi Winata, Tina Pandu Worang, Deangelo Revano Yuniar Hudayatulloh