Article Per Year (5 Year)
p-Index From 2020 - 2025
5.206
P-Index
This Author published in this journals
All Journal SOCA: Jurnal Sosial Ekonomi Pertanian JURNAL SOSIAL EKONOMI PETERNAKAN Animal Agricultural Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AGROLAND: The Agricultural Sciences Journal JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Pasopati : Pengabdian Masyarakat dan Inovasi Pengembangan Teknologi Jurnal Litbang Provinsi Jawa Tengah Jurnal Pengabdian Masyarakat Indonesia Sungkai Mediagro Jurnal Ilmiah Membangun Desa dan Pertanian Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Biosaintifika: Journal of Biology & Biology Education Jurnal Agribisnis Wijaya Putra Surabaya AGRIWITAS AGROLAND: The Agricultural Sciences Journal
Kustopo Budiraharjo
Unknown Affiliation
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences Veterinary

Published : 48 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 48 Documents
Search

 1   2   3   4   5 
Analisis Pengaruh Marketing Mix 4P terhadap Kepuasan Konsumen Ayam Frozen Prima Freshmart di Kabupaten Kendal Rahma, Tasya Mifdatul; Budiraharjo, Kustopo; Setiadi, Agus
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13843

Abstract

The increasing level of chicken meat consumption in Kendal Regency has caused competition for the sale of chicken meat which also increase. Chicken meat is not only sold in traditional markets but is now starting to spread to modern markets where it is sold in frozen. Companies need to develop their marketing to be able to compete by increasing consumer satisfaction, one of which is through the marketing mix 4p. Consumer satisfaction is an emotional assessment where consumer expectations and needs are met. This research aims to determine the application of the marketing mix 4p and the influence of the marketing mix 4p on consumer satisfaction of Prima Freshmart frozen chicken in Kendal Regency. This research was conducted at Prima Freshmart in 3 sub-districts in Kendal Regency, namely Boja, Kaliwungu and Pegandon in November - December 2023. The research method used was a survey method using questionnaires. Sampling used the accidental sampling method with a total of 120 respondents. Data analysis used descriptive analysis and multiple linear regression analysis. The research results show that the implementation of the 4p marketing mix carried out by Prima Freshmart has been implemented well. Product, price, place and promotion simultaneously and partially influence consumer satisfaction for Prima Freshmart frozen chicken in Kendal Regency. The coefficient of determination is 0.789, which means that  product price, place and promotion explain the consumer satisfaction value of Prima Freshmart frozen chicken in Kendal Regency by 78.9% and the remaining 21.1% is explained by other variables not studied.
Pengaruh Bauran Pemasaran 7P Terhadap Loyalitas Konsumen Produk Olahan Kopi Gincu di Kota Cirebon Winata, Tina Pandu; Budiraharjo, Kustopo; Nurfadillah, Suryani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12822

Abstract

The study aimed to identify consumer characteristics of processed Kopi Gincu products, analyze the 7P marketing mix and consumer loyalty and its influence on processed Kopi Gincu products in Cirebon City. The research was conducted in December 2022 - February 2023. The location of the research was at Kopi Gincu which is located in Sedong Lor Village, Sedong District, Cirebon City. The study used a survey method with accidental sampling technique. The results showed that the majority of consumers were male, aged 18-25 years, the average consumer was still a student, domiciled from Cirebon City, had a monthly income ranging from less than Rp. 500,000, the number of purchases that were made for one time coming and consuming Gincu Coffee was Rp. 25,001 to Rp. 75,000. The majority of consumers visit Kopi Gincu together with their friends (school friends, college friends or work friends) and the majority know information about the place/location of Kopi Gincu from social media and also recommendations from other people (friends, girlfriends or family). Descriptively, the 7P marketing mix and also consumer loyalty at Kopi Gincu are only perceived as quite good because they are classified in the medium category. Product, price, promotion, place, people, process, and physical evidence variables simultaneously affect consumer loyalty for processed Kopi Gincu products in Cirebon City. However, partially only 4 variables have an effect on consumer loyalty, namely price, place, process, and physical evidence. Marketing mix variables product, price, promotion, place, people, process, and Physical Evidence are able to explain variations in changes in consumer loyalty variables by 79.3%. While the remaining 20.7% is explained by other variables outside the model.
Analisis Pendapatan Petani Karet di Nagari Tebing Tinggi Kecamatan Pulau Punjung Kabupaten Dharmasraya Willion, Racel Joy Mikesi; Budiraharjo, Kustopo; Handayani, Migie
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14484

Abstract

Rubber is one of the second largest plantation commodities after oil palm. Pulau Punjung is the sub-district with the largest rubber plantation area in Dharmasraya Regency, which is 6,980 ha. Nagari Tebing Tinggi is one of the Nagari which has a community with the main livelihood as a rubber farmer to make ends meet. The research objectives were to analyze rubber farming income and analyze the relationship between the variables of land area, total production, selling price, number of trees, and labor with the income of rubber farmers in Nagari Tebing Tinggi. The research was conducted in March-April 2023. The research method used was a survey. Data collection methods using observation and interviews. The sampling method used was simple random sampling, with a sample of 114. Data analysis using income analysis and Pearson correlation analysis. The results showed that the average production costs incurred were IDR 664,721.57/year, the average revenue was IDR 24,511,528.42/year, and the average income earned was IDR 23,846,806.86/year. Based on the results of the study, it is known that rubber farming in Nagari Tebing Tinggi makes a profit, with a profitability of 35.87%. The factors of land area, total production, and number of trees have a very significant relationship to income with a strong correlation level. The labor factor has a very significant relationship to income but the level of correlation with income is weak. The selling price factor is also significantly related with a very weak correlation level with income.
PENINGKATAN SKALA USAHA PADA UKM BUDIDAYA JAMUR TIRAM Budiraharjo, Kustopo; Sunarno, Sunarno; Prayoga, Kadhung; Auliaurrahman, Ahmad Feri
Jurnal Pasopati Vol 6, No 1 (2024)
Publisher : Fakultas Teknik Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/pasopati.2024.22177

Abstract

Budidaya jamur tiram juga menjadi sebuah peluang bisnis yang cukup menjanjikan. UKM Ngudi Rejeki merupakan salah satu UKM yang menekuni bidang budidaya jamur tiram. UKM ini beralamatkan di Dusun Tlogowono, RT2/RW4 Desa Bono, Kecamatan Tulung, Kabupaten Klaten dan sudah membudidayakan jamur sejak tahun 2006. Produk yang dihasilkan oleh UKM Ngudi Rejeki antara lain jamur tiram segar, baglog jamur untuk budidaya, dan keripik jamur. Salah satu proses yang sangat penting dalam pembuatan baglog jamur adalah sterilisasi baglog. Saat ini, mitra menggunakan peralatan sederhana berupa drum bekas yang digunakan dalam proses penguapan. Penggunaan drum bekas mengakibatkan proses penguapan membutuhkan waktu yang lama dan bahan bakar yang banyak. Terlebih kualitas yang dihasilkan dalam proses penguapan menggunakan drum bekas tidak konsisten dan menyebabkan baglog tidak mempunyai kualitas yang maksimal. Tim pengabdian hadir untuk memberikan solusi atas permasalahan yang dihadapi oleh mitra. Pemberian pelatihan dan pendampingan diharapkan meningkatkan produktivitas UKM yang nantinya menjadi stimulus guna meningkatkan ekonomi masyarakat. Dampak dari kegiatan ini adalah adanya pengurangan waktu dan bahan bakar yang diperlukan dalam tahap sterilisasi, peningkatan kualitas baglog hasil sterilisasi, mitra mampu mengoperasikan TTG dengan baik dan benar, peningkatan kompetensi mitra dalam mengelola marketplace yang dimiliki, penambahan jangkauan konsumen dari pemasaran secara online, mitra mampu menghasilkan foto produk yang berkualitas dan penambahan jangkauan konsumen dari pemasaran secara online.Kata Kunci: Pemetaan Sosial; Participatory Rural Appraisal; Organisasi Kemasyarakatan
KINERJA RANTAI NILAI KEDELAI DI KABUPATEN GROBOGAN Budiraharjo, Kustopo; Nurfadillah, Suryani; Roessali, Wiludjeng
Jurnal AGRISEP JURNAL AGRISEP VOL 19 NO 02 2020 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.768 KB) | DOI: 10.31186/jagrisep.19.2.347-360

Abstract

This study aims to evaluate the performance of the soybean value chain in Grobogan Regency, Central Java. Different from other studies, this study portrayed the performance of the soybean value chain as a whole through a systems approach. The method used in this research is survey. This study used observation and structured interviews to farmers, marketing institutions, and other stakeholders to obtain primary data. A total of 65 soybean farmers from 6 districts in Grobogan Regency were selected by proportional random sampling to be used as a respondent. Determination of respondents for marketing to consumers using snowball sampling. This study uses descriptive-quantitative analysis methods with Value Chain Analysis (VCA), farm income, and marketing margins. The main activities in the soybean value chain consist of inbound logistics, operations, outbound logistics, marketing, and services. The logistical aspect performance is constrained by the incompatibility of the use of inputs with the standard. The performance aspect of operations is reflected by the productivity and income of farmers, amounting to 1,822 kg/ha and Rp. 1,728,320 / ha. Outgoing logistics related to farmers' dependence on collecting traders. The performance of marketing aspects is reflected in channel margins 1, 2, and 3, namely Rp. 750 / kg, Rp. 1,350 / kg, and Rp. 1,475 / kg. The most dominant service aspect is the role of RKG. Supporting performance aspects need to be improved by improving infrastructure, adopting technology, and improving farmer card implementation.
The Potential of Spirulina Powder as Feed Additive on Hepatic Histomorphometry in Peking Ducks (Anas platyrhynchos) Budiwardani, Dwinanda; Sunarno, Sunarno; Budiraharjo, Kustopo; Isdadiyanto, Sri; Jaya, La Ode Irman
Biosaintifika: Journal of Biology & Biology Education Vol. 16 No. 3 (2024): December 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/biosaintifika.v16i3.9246

Abstract

Providing standard feed to support and improve the growth, productivity, health, and digestibility of livestock still requires feed additives, one of which is the natural feed additive spirulina flour. Spirulina flour was one of the natural feed additives chosen because it contained bioactive compounds, had no side effects on livestock, and substitute for antibiotics for livestock, so it could increase the growth, productivity, health, and digestibility of Peking ducks. The aim of this study was to analyze the effect of spirulina flour feed additive on Peking duck liver histomorphometry. This research used a Completely Randomized Design (CRD) with 5 types of spirulina flour concentration treatments (0%, 2.5%, 5%, 7.5%, and 10%) and 5 replications including 5 ducks in each replication. The treatment groups included P0, P1, P2, P3, and P4. Measurement variables included liver weight, hepatosomatic index, hepatocyte and central vein diameter, and sinusoid width. The data obtained were analyzed by the Analysis of Variance (ANOVA) test with a confidence level of 95%. The results showed that the addition of spirulina flour as a feed additive had no effect on liver weight, hepatosomatic index, hepatocyte diameter, central vein diameter, and sinusoid width. The conclusion of this research was that added spirulina flour (Spirulina sp.) feed additive potentially maintained the histomorphometry of the Peking duck liver organ.
ANALYSIS OF THE FACTORS AFFECTING THE CONSUMER PURCHASING DECISIONS ON COFFEE AT RESTO BANARAN 9, GEMAWANG VILLAGE, SEMARANG Lase, Asnita; Setiadi, Agus; Budiraharjo, Kustopo
AGROLAND The Agricultural Sciences Journal (e-Journal) Vol 6 No 1 (2019): June
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/agroland.v6i1.3

Abstract

This study aims to determine the general description of Resto Banaran 9, to analyze general description of coffee consumers in Resto Banaran 9 which includes respondent characteristics, consumption behavior, and respondent’s answer distribution,in additionto analyze the influence of cultural factors, social factors, personal factors, psychological factors, and physical evidence on coffee purchasing decisions at Resto Banaran 9. This research was conducted on 10 September until 11 October 2018 at Resto Banaran 9, Gemawang Village, Jambu Sub-district, Semarang District. The location of the research was determined purposively. This research method was a survey and data collection techniques through interviews using a questionnaire tool distributed to 100 respondents. The sampling method used was the accidental sampling method. Data analysis used was descriptive-quantitative analysis method. The quantitative analysis used was multiple linear regression analysis. The results showed that simultaneously, cultural factors, social factors, personal factors, psychological factors, and physical evidence had a significant effect on consumers’ coffee purchasing decisions at Resto Banaran 9. Moreover, partially, cultural factors, social factors, personal factors, psychological factors, and physical evidence had a significant effect on consumers’ coffee purchasing decisions at Resto Banaran 9
Analisis Rantai Pasok Produk Melon Hidroponik di PT Indigen Karya Unggul Kabupaten Sleman Nugroho, Bayuardi; Handayani, Migie; Budiraharjo, Kustopo
Mediagro: Jurnal Ilmu-ilmu Pertanian Vol 21 No 3 (2025): MEDIAGRO
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/mediagro.v21i3.14228

Abstract

Public consumption of high-quality horticultural products such as hydroponic melons has shown an increasing trend along with growing awareness of a healthy lifestyle, although overall fruit consumption in Indonesia remains relatively low. This commodity requires an efficient supply chain system to maintain product quality and continuity. This study aims to analyze the structure and performance of the hydroponic melon supply chain and evaluate its marketing efficiency at PT Indigen Karya Unggul, Sleman. The research employed a case study method using the Supply Chain Operation Reference (SCOR) approach. Data were collected through interviews, observations, and questionnaires involving 16 respondents, consisting of suppliers, producers, partner farmers, resellers, and consumers. This study addresses the research gap related to the limited in-depth analysis of high-quality horticultural supply chains such as hydroponic melons at the local company level. The novelty of this research lies in the integration of SCOR analysis with marketing efficiency evaluation through farmer’s share and marketing margin. The results show that supply chain performance based on the attributes of reliability, responsiveness, and flexibility falls under the superior category, while the cost attribute remains high at 61.65% of revenue. The supply chain efficiency is indicated by a farmer’s share of 100% in channel 1 and 56% in channel 2, as well as a marketing margin of IDR 0 in channel 1 and IDR 22,000 in channel 2, showing that channel 1 is proven to be more efficient. Overall, the company is still considered superior in terms of reliability and distribution speed, but improvements are needed in cost efficiency and asset management.
Co-Authors administrator, administrator Afif Akbar Permana Agus Setiadi Amelia, Ayu Rizki Anisa Rahmadani Anju Hasudungan Naibaho asnita lase Astrilia Devita Permataputri Atqiya, Muhammad Wildanul Aulia, Adela Salsabila Auliaurrahman, Ahmad Feri Bagja, Achmad Bambang Mulyatno Setiawan Bambang Suryanto Bayu Septiawan, Andika Bimantara, Haidar Budiwardani, Dwinanda Bumi, Agustina Rosari Ilalang Daffa, Naufal Darwanto Darwanto Djoko Sumarjono Edi Prasetyo Edy Prasetyo Edy Prasetyo Elhusna, Antariesta Sierra Estikasari, Maya Estikasari Fitriani, Amelia Rizky Fitriannas, Yulvika Galuh Pawitri H Habib Handayani, Migi Haryani, Nadila Septyana Heri Prabowo Hery Setiyawan Jaya, La Ode Irman Jeni Leko JOKO MARIYONO Kadhung Prayoga, Kadhung Lana Khusnia Shifa lase, asnita Mashita Alfairuz Afza Maura, Maisya Sifana Migie Handayani Muhammad Anwar Djaelani Mukson Mukson Mukson Muniroh, Putri Rofaida Azizatul Nugroho, Bayuardi Nurfadillah, Suryani Paramitha, Saffana Zahra Perdana, Bambang Nurdika Pramesti, Winda Ayu Prasetyo, Annisa Shifa Prestasiani, Wanoja Aghisna Putri, Meira Pradipta Rahma, Tasya Mifdatul Rama Devara, Hafiz Roessali, Wiludjeng Rosita Arum Putri Krisella Safitri, Ertiana Santoso, Mikael Adi Santoso, Siswanto Sintiyah Ari Murti Siswanto Imam Santoso Solikhin Solikhin Sri Isdadiyanto Sunarno Sunarno Tika Sukma Wardani Tri Aryanto, Tri Wahyu Dyah Prastiwi Wijaya, Edward Surya Willion, Racel Joy Mikesi Winata, Tina Pandu Worang, Deangelo Revano Yuniar Hudayatulloh