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All Journal Jurnal Agrista Indonesian Journal of Agricultural Research JURNAL AGRICA Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Serambi Saintia : Jurnal Sains dan Aplikasi Serambi Journal of Agricultural Technology Prosiding Seminar Nasional Biologi, Teknologi dan Kependidikan (Biotik) EduNaturalia: Jurnal Biologi dan Kependidikan Biologi Al Ghafur : Jurnal Ilmiah Pengabdian Kepada Masyarakat Lok Seva: Journal of Contemporary Community Service Agrifo: Jurnal Agribisnis Universitas Malikussaleh Beujroh : Jurnal Pemberdayaan dan Pengabdian pada Masyarakat
Puspita, Diah Eka
Agrotechnology, Abulyatama University
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Preferensi Konsumen Terhadap Pembelian Santan Instan di Lambaro Kecamatan Ingin Jaya Kabupaten Aceh Besar Nadiatul Ulfa; Diah Eka Puspita; Khumaira Khumaira; Sri Fitri
Jurnal Humaniora: Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol. 8 No. 2 (2024): October 2024
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v8i2.5745

Abstract

The rapid development of technology has caused people to look for a practical material, one of which is the manufacture of ready-to-use instant coconut milk. Currently, instant coconut milk is widely circulated on the market with various types. The purpose of this study is to find out which attributes are consumer preferences and considerations in the decision to buy instant coconut milk. The research method used was quota sampling (according to the criteria) with a sample of 24 respondents. The data analysis model used is Fishbein Multiattribute analysis. Based on the results of the study, instant coconut milk that is the preference of consumers is instant coconut milk with attributes that are the choice of consumers including the Sun Kara brand, liquid texture, 200 ml packaging, and a price of Rp6,000 - Rp12,000. In order of attributes from the most considered to the least considered attributes are brand, texture, ease of obtaining, place, packaging, and price.
Hubungan Karakteristik Sosial Ekonomi Dengan Pendapatan Petani Pengguna Teknologi Rice Transplanter di Kecamatan Indrapuri Aceh Besar Ainal Mardhiah; Diah Eka Puspita; Rahmah Hayati; Mulyadi Mulyadi; Zahrul Fuadi
Jurnal Humaniora: Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol. 9 No. 1 (2025): April 2025
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v9i1.5961

Abstract

The use of rice transplanter technology, which requires less labor in the rice planting process, is increasingly being adopted by farmers. However, despite the implementation of rice transplanter technology, some farmers still prefer to maintain traditional methods due to their perceived effectiveness in ensuring the precision of seed planting. This study aims to analyze the income of farmers who use rice transplanter technology and explore the relationship between the farmers' socio-economic characteristics and their income. The results show that the average income of farmers using Rice Transplanters in Indrapuri, Aceh Besar, reaches Rp 16,551,529 per planting season, with an average income of Rp 49,364,210.5 per hectare. Socio-economic characteristics of farmers, such as age, education level, and land area, have a significant positive relationship with income, while the number of dependents and farming experience show a negative relationship with the income of rice transplanter users. In conclusion, the application of rice transplanter technology can increase farmers' income, especially when supported by favorable socio-economic characteristics, such as education level and the area of land managed.
Analisis Efisiensi Pemasaran Melon Pada Kelompok Tani “Le Padi Sabee” di Desa Meunasah Dayah Kecamatan Peusangan Kabupaten Bireuen Khumaira Khumaira; Diah Eka Puspita; Sri Fitri; Nada Zafira
Jurnal Humaniora: Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol. 9 No. 1 (2025): April 2025
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v9i1.6483

Abstract

This study aims to analyze the marketing channels of melon fruit and calculate the profit margins and farmer’s share received by farmers in each channel. The research was conducted at the Le Padi Sabee farmer group in Meunasah Dayah Village, Peusangan Sub-district, Bireuen. The sample consisted of 10 farmers. Two marketing channels were identified: (1) direct sales from farmers to end consumers, and (2) from farmers to retailers and then to end consumers. The results indicate that the first channel provides the highest profit for farmers, with a profit margin of IDR 14,400/kg or 96% and a farmer’s share of 100%, due to the absence of intermediaries and minimal marketing costs. In contrast, in the second channel, farmers sell melons to retailers at IDR 10,000/kg, who then sell them to consumers at IDR 20,000/kg. Retailers gain a profit margin of IDR 4,298.57/kg or 28.62%, with a total margin of 66.6% in this channel. Based on these findings, it is recommended that farmers strengthen direct-to-consumer sales and optimize cost efficiency within distribution channels to increase their income.
Analisis Pendapatan Melon (Golden Alisha) Pada Kelompok Tani “Le Padi Sabee” di Desa Mns. Dayah Kecamatan Peusangan Kabupaten Bireuen Nada Zafira; Khumaira Khumaira; Diah Eka Puspita
Jurnal Humaniora: Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol. 9 No. 1 (2025): April 2025
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v9i1.6484

Abstract

Penelitian Melons are one of the agricultural commodities that are very promising to cultivate. Apart from their high selling price, demand for melons in Aceh is also increasing from year to year. The aim of the research is to determine the income of melon farming and the profit or worth of farming and to determine the marketing channels and margins in Mns.Dayah Village, Peusangan District, Bireuen Regency. The research method used was a quantitative method and the sampling technique used a census sampling technique with a sample of 10 melon farmers. The data analysis model used is revenue analysis, R/C Ratio, B/C Ratio and marketing margin. The research results show that the average income of melon farmers per planting season is IDR 144,953,883 with an R/C Ratio of 6.12 and a B/C Ratio value of 5.12. Based on the results of the analysis, it is known that the Golden Alisha melon business is worth pursuing.
Analysis of the Prospects of Oil Palm Development in Alue Bilie Village, Darul Makmur District, Nagan Raya Regency Siti Nadilla; Sri Fitri; Diah Eka Puspita
Jurnal Humaniora: Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol. 10 No. 1 (2026): April 2026
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v10i1.7364

Abstract

This study analyzes the prospects for oil palm development in Alue Bilie Village, Darul Makmur District, Nagan Raya Regency, Aceh, from technical and financial perspectives. The study used a survey method with a sample of 27 oil palm farmers. Primary data were collected through questionnaires and field observations, while secondary data were obtained from various sources. The financial analysis used Net Present Value (NPV), Net Benefit-Cost Ratio (Net B/C), Internal Rate of Return (IRR), and Break-Even Point (BEP) at a discount rate of 12% over a 25-year economic life. The results indicate that oil palm development in the study area is financially feasible, with an NPV of IDR 307,653,762, a Net B/C of 3.8, an IRR of 21.1%, which is higher than the discount rate, and a BEP reached after 7 years and 4 months, well before the end of the plant's economic life. Sensitivity analysis shows that the business remains feasible when operating costs increase by 10%, the price of fresh fruit bunches decreases by 20%, or benefits decrease by 10%. Technically, land and climatic conditions in the study area are suitable for oil palm cultivation. The study recommends intensifying plantation maintenance and making use of agricultural extension services to increase productivity and farmer welfare. Further research is recommended to extend the analysis to social and environmental aspects.
Co-Authors Abdul Malik Abdul Rahman Afkar Afkar Ainal Mardhiah Ainal Mardhiah Akram, Habibul Aminuyati Anuar Ramut Armiyansyah, Romi Aulia, Kamila Basri Basri Basri Basri Cibro, Tania Dedhi Yustendi Yustendi Fadhla, Teuku Fitri, Sri Gustiana Gustiana, Gustiana Khumaira Khumaira Khumaira Khumaira Khumaira, Khumaira Khumaira, K Lia Handayani, Lia Maulidya, Rulita Meliyana Meliyana, Meliyana Meliyanti, Meliyanti Mita Setyowati Muhammad Yassir Mulyadi Mulyadi Mulyadi Mulyadi Nada Zafira Nadia Aldyza Nadiatul Ulfa Nasution, Mhd. Al Amin Nico Syahputra Sebayang Nir Fathiya Nursafiah, Nursafiah Rahmah Hayati Rahmah Hayati Rahmatillah, Rahmatillah Rahmiati Rahmiati Retna Astuti Kuswardani Rijal, Khairin Savitri Savitri, Savitri Siti Nadilla Sri Fitri Surya Basri Sutoro, Lilis Eti Syahrialnursaifi, Syahrialnursaifi Syariani Br Tambunan Tambunan, Syariani BR Wardani, Sari Wiljanatunnisa, Wiljanatunnisa Zahrul Fuadi Zulkarnaen Zulkarnaen