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Journal : Proceedings Education and Language International Conference

THE ROLE OF LITERARY WORK AS A PRODUCT OF CREATIVE INDUSTRY TOWARDS ASEAN ECONOMIC COMMUNITY Mutiarani Mutiarani
Proceedings Education and Language International Conference Vol 1, No 1 (2017): Proceedings of Education and Language International Conference
Publisher : Proceedings Education and Language International Conference

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Abstract

 The presence of the ASEAN Economic Community in 2015 is the free market that provides the opportunity to continue to innovate and enhance creativity so that they can compete in the global competition. These opportunities provide an opportunity for the development of creative industries based languages namely literature. The literary work is the result of human creativity will be full of ideas, feelings and messages. The literary work has similarities with the creative industries which are both based on the work of human creativity and full of cultural nuances. However, both have differences on the process of creation, literary works were created for the sake of form and literary interests while the creative industries are created based on the needs of the market both as a representation of culture as well as entertainment media. This study aims to identify the role of literature as one of the creative industry products to ASEAN Economic Community. It is a qualitative study that relates some theories in the role of a literary work as a product of the creative industries to the ASEAN Economic Community. The data were collected by library research. The findings showed that; 1). The literary work has an important role as a cultural product that is capable of being a cultural ambassador in ASEAN, 2). Literary works such as novels and movies is a language-based creative industry product as potential commodities that were able to take good advantage of foreign exchange for the country as well as royalties for its creators, 3). Literary product such as novels and movies as entertainment products are able of providing promising business opportunities in ASEAN.Keywords: Asean economic community, creative industry, literary work
Co-Authors Adawiyah Adha Asri Rais Adhe Aryswan Adisty Intan Bruneiwati Afi Nuraida Aliya Nafisa Karyadi Annisa Emillia Tri Rhovaidah Arif Prasetya Ariyanto, Nugroho Pratomo Arumdapta, Rananda Aswir Aswir, Aswir Atikah Rusiana Aulia Rofika Hamid Baharudin, Budi Baiq Ismiwati Bulan Permata Maulana Clara Clarisa Daffa Imam Fadilla Damayanti, Rizkina Devi , Wika Soviana Elka Caesarina Erna Juwita Fadhillah, Rastia Fadilla, Daffa Imam Fahria Rachmaida Fajrin, Aulia Fifin Mulfina Firliani Azka Dwinanda Fyona, Annisa Gemala, Mega Hadi, M. Sofian Hanifah Widiastuti Hasanul Misbah Hendra Saputra Indah Sari, Mutiara Irawan, Benny Haddli Irpan Ali Rahman Kamsyah, Domi Khaerunnisa Khaerunnisa Khaerunnisa Khaerunnisa Khaerunnisa, Khaerunnisa Latifah Rakhma Romadhon Leksonowati, Nur Fitria Pujo M. Yoesoef Manurung, Agnes Br. Muhamad Sofian Hadi Muhammad Hafizh Agharid Adim Muhammad Sofian Hadi Mulfina, Fifin Muvariz, Mufti Fathonah Nandia Rosty Nurul Inayah Nurul Laili Arifin, Nurul Laili Nuryani, Rina Pamungkas, Nurman Pudentia MPSS Purba, Adi Syahputra Putri, Dhaifina Az-Zahra Rachmaida, Fahria Rananda Arumdapta Restu, Fedia Rifqi Mahdi Saindra Rina Nuryani Rizqy Dienillah Fitrina Putri Rosbandrio, Wowo Rosyad, Sabilar Saputra, Ihsan Sarwenda Savitri, Tiara Simanjuntak, Jefri Kemri Rodi Samuel Siregar, James Sitepu, Khairan Nisa Siti Maisaroh Sri Herlina Tasya, Siti Hanna Tis'ah, J. Anhar Rabi Hamsah Ulfah, Nurul Vadia, Mila Nur Widodo Widodo Wika Soviana Devi Zahrotun Nufus Zaitun Zaitun Zauzah Muthiah