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Mengembangkan Resource Advantage Theory Berbasis Nilai-Nilai Islam Anindya Putri Utami; Nurul Rizka Arumsari; Budhi Cahyono
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 2 No. 5 (2025): September :Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v2i5.1482

This research aims to integrate Resource Advantage (RA) Theory with Islamic values, especially the concept of maslahah, as a strategic approach to create a sustainable and ethical competitive advantage. RA Theory emphasizes the importance of superior resource management as a key factor in achieving a competitive position in the market. However, this theory tends to be oriented towards achieving financial benefits alone without paying attention to social or ethical aspects. On the other hand, the concept of maslahah in Islam prioritizes broader welfare, including benefits for individuals, society, and the environment, as well as avoiding harm. The integration of RA Theory with the maslahah principle offers a new conceptual framework that balances business interests with social responsibility. This approach emphasizes that resource management is not only geared towards maximizing profits, but also to provide sustainable and equitable benefits for all stakeholders. Thus, companies that implement strategies based on RA Theory and maslahah are expected to be able to effectively improve marketing performance while strengthening their reputation as business entities that are committed to ethical and sharia values. Furthermore, the implementation of this integration can help companies in dealing with the dynamics of the global business environment, including sustainability issues, corporate social responsibility, and consumer demands that are increasingly critical to business practices. The results of this research are expected to make a theoretical contribution by expanding the study of marketing management that is oriented towards ethics and sustainability, as well as practical contributions in the form of strategic recommendations for sharia-based and conventional companies that want to increase competitiveness through resource management based on Islamic values. Thus, this research not only enriches the academic literature, but also becomes a practical guideline for business actors in building sustainable, competitive, and equitable businesses.

Konsep Orientasi Pasar dalam Perspektif Islam Nurul Rizka Arumsari; Anindya Putri Utami; Budhi Cahyono
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 2 No. 5 (2025): September :Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v2i5.1483

The concept of market orientation is an important cornerstone in modern marketing strategies, where companies not only focus on a deep understanding of customer needs, but also actively monitor competitors and maintain internal coordination between departments. Jaworski and Kohli (1993) emphasized that market orientation is one of the key factors that can affect a company's performance. Through the use of market information, companies can adjust their business strategies to meet current customer needs while anticipating future needs. A strong market orientation is believed to be able to make a significant contribution to increasing the company's competitiveness in the long term. However, if market orientation is based solely on materialistic goals and worldly gains, then the value of sustainability and societal well-being is often overlooked. From an Islamic perspective, market orientation needs to be based on sharia values, especially the principle of maslahah. This concept emphasizes that every business activity must bring benefits, avoid harm, and be in harmony with maqasid al-shariah, which is to protect religion, soul, intellect, descent, and property. Thus, market orientation is not only directed at the fulfillment of customer satisfaction and competitive advantage, but also at the achievement of blessings and social welfare. The integration of maslahah values in market orientation gives birth to the concept of Maslahah Market Responsiveness, which is the ability of companies to respond quickly and appropriately to market dynamics while still being based on ethics and social responsibility. This is an advantage in itself because it not only improves marketing performance, but also strengthens the company's image as a trustworthy and ethical entity. By combining conventional market orientation and sharia values, companies can build a sustainable competitive advantage, increase customer satisfaction, and make a positive contribution to society at large.

The Impact of Digital Promotion and Location on Consumer Loyalty with Customer Satisfaction as a Mediation Variable at Coffee Cart in Manado Katiandagho, Oktavianus; Cahyono, Budhi
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 3 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i3.546

The growth of mobile coffee carts in the digital era indicates significant potential within the coffee industry, particularly due to their location flexibility and low operational costs. This study primarily aims to identify the extent to which digital promotion and location factors influence customer loyalty toward mobile coffee businesses in the Manado area, with customer satisfaction considered as a mediating variable. The research adopts a quantitative approach with an explanatory design, involving 286 participants who provided data through a structured questionnaire. Data analysis was conducted using Structural Equation Modeling with the Partial Least Squares (SEM-PLS) method. The analysis results reveal that both digital promotion and location contribute positively and significantly to the development of customer loyalty. Their impact is not only direct but also indirect, as mediated by increased customer satisfaction. The findings underscore the importance of effective digital strategies, optimal location selection, and enhanced customer satisfaction as key factors in fostering loyalty within the mobile coffee cart sector. These insights offer valuable implications for MSME actors seeking to strengthen their competitiveness amid the intensifying landscape of the coffee business.

The Impact of Digital Promotion and Location on Consumer Loyalty with Customer Satisfaction as a Mediation Variable at Coffee Cart in Manado Katiandagho, Oktavianus; Cahyono, Budhi
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 3 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i3.546

The growth of mobile coffee carts in the digital era indicates significant potential within the coffee industry, particularly due to their location flexibility and low operational costs. This study primarily aims to identify the extent to which digital promotion and location factors influence customer loyalty toward mobile coffee businesses in the Manado area, with customer satisfaction considered as a mediating variable. The research adopts a quantitative approach with an explanatory design, involving 286 participants who provided data through a structured questionnaire. Data analysis was conducted using Structural Equation Modeling with the Partial Least Squares (SEM-PLS) method. The analysis results reveal that both digital promotion and location contribute positively and significantly to the development of customer loyalty. Their impact is not only direct but also indirect, as mediated by increased customer satisfaction. The findings underscore the importance of effective digital strategies, optimal location selection, and enhanced customer satisfaction as key factors in fostering loyalty within the mobile coffee cart sector. These insights offer valuable implications for MSME actors seeking to strengthen their competitiveness amid the intensifying landscape of the coffee business.

Innovation Capability and Knowledge Sharing: A Driving Model of Innovation Strategy Wibowo, Mufti Agung; Siswati, Ari; Indah, Setya; Widodo, Widodo; Cahyono, Budhi
Interdisciplinary Social Studies Vol. 4 No. 4 (2025): Regular Issue: July-September 2025
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v4i4.905

In today's dynamic and competitive business environment, organizations are constantly striving to enhance their innovation capabilities to maintain competitiveness. While innovation capability and knowledge sharing have been recognized as key factors, the role of innovation strategy as a moderating variable in the relationship between these two factors remains underexplored. This research aims to develop a model of the connection between innovation capability (IC), knowledge sharing (KS), and innovation strategy (IS), through a systematic literature review. This research employs a systematic literature review method, analyzing articles from Scopus and Web of Science databases published between 2003 and 2020. Content analysis was conducted on selected articles that met the inclusion criteria. The findings indicate that innovation strategy plays a moderating role in the relationship between innovation capability and knowledge sharing. The integration process between innovation variables and knowledge sharing has the potential to leverage enhancing innovation capability, which ultimately can improve organizational performance. The model developed in this study provides a theoretical contribution to understanding the mechanism of strengthening innovation capability through knowledge sharing practices moderated by innovation strategy. These findings also have practical implications for management in developing effective strategies to enhance organizational innovation capability.

Improving Students' Academic Performance Based on Islah Growth Mindset Sundari, Pipit; Sulistyo, Heru; Cahyono, Budhi; Setiyarti, Tettie; Yusoff, Rushami Zien
Munaddhomah: Jurnal Manajemen Pendidikan Islam Vol. 6 No. 3 (2025): Progressive Management of Islamic Education
Publisher : Prodi Manajemen Pendidikan Islam Pascasarjana Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/munaddhomah.v6i3.1925

This study aims to analyze the influence of Islah-based growth mindset on students' academic achievement in Central Java, by considering the role of resilience in forming a growth mindset. The urgency of this study lies in the importance of overcoming the challenges of implementing a growth mindset in Indonesia, considering the inequality of access to education and culture that tends to emphasize the final result. The research sample consisted of 320 high school and vocational high school students in Central Java, selected using purposive sampling based on national achievement criteria, creativity, and self-development training. The hypothesis test results showed that resilience significantly affected the three dimensions of growth mindset. Islah Challenge Growth Mindset and Islah Grit Growth Mindset had a significant impact on students' academic achievement. Islah Attitude Growth Mindset: no significant effect. Managerial implications include the importance of developing students' mental resilience and perseverance in facing challenges and training educators to encourage a growth mindset. In addition, integrating Islam-based religiosity values can strengthen the learning process and prepare students to face global changes with more resilience and innovation.

Konsep Maslahah Knowledge Dengan Pendekatan Teori Resource Based View Terhadap Kinerja SDM Pada Kegiatan Halal Logistik di Indonesia Anggoro, Retno; Cahyono, Budhi; Kumara, Rahindra Bayu; Hendartono, Ario
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 7, No 1 (2023): Pebruari, 2023
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v7i1.2023.234-239

Tujuan dari penulisan artikel ini adalah memberikan gambaran terkait konsep halal logistik yangsaat ini seang berkembang di Indonesia. Pengetahuan adalah salah satu faktor yang dapat mendukung kinerja sumber daya manusia pada kegiatan halal logistik. Digabungkan dengan konsep nilai islam maslahah, diharapkan mampu menjadi pengetahuan yang bermafaat bagi semua pihak dalam penanganan logistik halal. Munculya inovasi baru dalam dunia bisnsi berupa teknologi blockchain menjadikan aspek pengetahuan memiliki peranan yang sangat penting menuju kinerja SDM yang unggul dan mampu memenuhi harapan perusahaan. Konsep halal logistik memiliki peran dominan dalam memenuhi persepsi dan harapan dari konsumen khususnya konsumen muslim di Indoensia. Implementasi dari teori Resourve Based Theory (RBV), dimana sumber daya merupakan asset yang dimiliki oleh perusahaan, dan apabila sumber daya dimanfaatkan secara maksimal maka tujuan perusahan akan dapat dicapai. Melalui karya ilmiah ini memberikan gambaran konsep maslahah knowladge dengan penerapan teori RBV terhadap kinerja SDM pada perusahaan penyedia jasa logistik, dan harapannya mampu mewujudkan implementasi dan integrasi logistik halal di Indonesia.

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