Garuda - Garba Rujukan Digital

Konsep Orientasi Pasar dalam Perspektif Islam Nurul Rizka Arumsari; Anindya Putri Utami; Budhi Cahyono
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 2 No. 5 (2025): September :Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v2i5.1483

The concept of market orientation is an important cornerstone in modern marketing strategies, where companies not only focus on a deep understanding of customer needs, but also actively monitor competitors and maintain internal coordination between departments. Jaworski and Kohli (1993) emphasized that market orientation is one of the key factors that can affect a company's performance. Through the use of market information, companies can adjust their business strategies to meet current customer needs while anticipating future needs. A strong market orientation is believed to be able to make a significant contribution to increasing the company's competitiveness in the long term. However, if market orientation is based solely on materialistic goals and worldly gains, then the value of sustainability and societal well-being is often overlooked. From an Islamic perspective, market orientation needs to be based on sharia values, especially the principle of maslahah. This concept emphasizes that every business activity must bring benefits, avoid harm, and be in harmony with maqasid al-shariah, which is to protect religion, soul, intellect, descent, and property. Thus, market orientation is not only directed at the fulfillment of customer satisfaction and competitive advantage, but also at the achievement of blessings and social welfare. The integration of maslahah values in market orientation gives birth to the concept of Maslahah Market Responsiveness, which is the ability of companies to respond quickly and appropriately to market dynamics while still being based on ethics and social responsibility. This is an advantage in itself because it not only improves marketing performance, but also strengthens the company's image as a trustworthy and ethical entity. By combining conventional market orientation and sharia values, companies can build a sustainable competitive advantage, increase customer satisfaction, and make a positive contribution to society at large.

The Impact of Digital Promotion and Location on Consumer Loyalty with Customer Satisfaction as a Mediation Variable at Coffee Cart in Manado Katiandagho, Oktavianus; Cahyono, Budhi
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 3 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i3.546

The growth of mobile coffee carts in the digital era indicates significant potential within the coffee industry, particularly due to their location flexibility and low operational costs. This study primarily aims to identify the extent to which digital promotion and location factors influence customer loyalty toward mobile coffee businesses in the Manado area, with customer satisfaction considered as a mediating variable. The research adopts a quantitative approach with an explanatory design, involving 286 participants who provided data through a structured questionnaire. Data analysis was conducted using Structural Equation Modeling with the Partial Least Squares (SEM-PLS) method. The analysis results reveal that both digital promotion and location contribute positively and significantly to the development of customer loyalty. Their impact is not only direct but also indirect, as mediated by increased customer satisfaction. The findings underscore the importance of effective digital strategies, optimal location selection, and enhanced customer satisfaction as key factors in fostering loyalty within the mobile coffee cart sector. These insights offer valuable implications for MSME actors seeking to strengthen their competitiveness amid the intensifying landscape of the coffee business.

The Impact of Digital Promotion and Location on Consumer Loyalty with Customer Satisfaction as a Mediation Variable at Coffee Cart in Manado Katiandagho, Oktavianus; Cahyono, Budhi
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 3 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i3.546

The growth of mobile coffee carts in the digital era indicates significant potential within the coffee industry, particularly due to their location flexibility and low operational costs. This study primarily aims to identify the extent to which digital promotion and location factors influence customer loyalty toward mobile coffee businesses in the Manado area, with customer satisfaction considered as a mediating variable. The research adopts a quantitative approach with an explanatory design, involving 286 participants who provided data through a structured questionnaire. Data analysis was conducted using Structural Equation Modeling with the Partial Least Squares (SEM-PLS) method. The analysis results reveal that both digital promotion and location contribute positively and significantly to the development of customer loyalty. Their impact is not only direct but also indirect, as mediated by increased customer satisfaction. The findings underscore the importance of effective digital strategies, optimal location selection, and enhanced customer satisfaction as key factors in fostering loyalty within the mobile coffee cart sector. These insights offer valuable implications for MSME actors seeking to strengthen their competitiveness amid the intensifying landscape of the coffee business.

Improving Students' Academic Performance Based on Islah Growth Mindset Sundari, Pipit; Sulistyo, Heru; Cahyono, Budhi; Setiyarti, Tettie; Yusoff, Rushami Zien
Munaddhomah: Jurnal Manajemen Pendidikan Islam Vol. 6 No. 3 (2025): Progressive Management of Islamic Education
Publisher : Prodi Manajemen Pendidikan Islam Pascasarjana Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/munaddhomah.v6i3.1925

This study aims to analyze the influence of Islah-based growth mindset on students' academic achievement in Central Java, by considering the role of resilience in forming a growth mindset. The urgency of this study lies in the importance of overcoming the challenges of implementing a growth mindset in Indonesia, considering the inequality of access to education and culture that tends to emphasize the final result. The research sample consisted of 320 high school and vocational high school students in Central Java, selected using purposive sampling based on national achievement criteria, creativity, and self-development training. The hypothesis test results showed that resilience significantly affected the three dimensions of growth mindset. Islah Challenge Growth Mindset and Islah Grit Growth Mindset had a significant impact on students' academic achievement. Islah Attitude Growth Mindset: no significant effect. Managerial implications include the importance of developing students' mental resilience and perseverance in facing challenges and training educators to encourage a growth mindset. In addition, integrating Islam-based religiosity values can strengthen the learning process and prepare students to face global changes with more resilience and innovation.

Konsep Maslahah Knowledge Dengan Pendekatan Teori Resource Based View Terhadap Kinerja SDM Pada Kegiatan Halal Logistik di Indonesia Anggoro, Retno; Cahyono, Budhi; Kumara, Rahindra Bayu; Hendartono, Ario
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 7, No 1 (2023): Pebruari, 2023
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v7i1.2023.234-239

Tujuan dari penulisan artikel ini adalah memberikan gambaran terkait konsep halal logistik yangsaat ini seang berkembang di Indonesia. Pengetahuan adalah salah satu faktor yang dapat mendukung kinerja sumber daya manusia pada kegiatan halal logistik. Digabungkan dengan konsep nilai islam maslahah, diharapkan mampu menjadi pengetahuan yang bermafaat bagi semua pihak dalam penanganan logistik halal. Munculya inovasi baru dalam dunia bisnsi berupa teknologi blockchain menjadikan aspek pengetahuan memiliki peranan yang sangat penting menuju kinerja SDM yang unggul dan mampu memenuhi harapan perusahaan. Konsep halal logistik memiliki peran dominan dalam memenuhi persepsi dan harapan dari konsumen khususnya konsumen muslim di Indoensia. Implementasi dari teori Resourve Based Theory (RBV), dimana sumber daya merupakan asset yang dimiliki oleh perusahaan, dan apabila sumber daya dimanfaatkan secara maksimal maka tujuan perusahan akan dapat dicapai. Melalui karya ilmiah ini memberikan gambaran konsep maslahah knowladge dengan penerapan teori RBV terhadap kinerja SDM pada perusahaan penyedia jasa logistik, dan harapannya mampu mewujudkan implementasi dan integrasi logistik halal di Indonesia.

The Equilateral Agility Concept as Mediating Variable in Relationship between IT-Strategy Alignment and Sustainable Competitive Advantage Nurcholis, Lutfi; Cahyono, Budhi
JDM (Jurnal Dinamika Manajemen) Vol 10, No 2 (2019): September 2019
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v10i2.21052

This paper aims to investigate the effect of IT-strategy alignment, responsiveness, operational flexibility, and business relationship on sustainable competitive advantage and the mediating effect of responsiveness, operational flexibility, and business relationship in relationships between IT-strategy alignment and sustainable competitive advantage. Data were collected from 189 Batik SME in Pekalongan and analyzed by using Structural Equation Modeling (SEM). The result shows that IT-strategy alignment significantly affects responsiveness. Responsiveness, operational flexibility, and also business relationship significantly affect sustainable competitive advantage. Furthermore, responsiveness, operational flexibility, and business relationship mediate the correlation of IT-strategy alignment and sustainable competitive advantage. Responsiveness, operational flexibility, and business relationship have the confidence and value that puts customers on every business decision. It encourages Batik SME to improve the sustainable competitive advantage based on the customersâ€™ expectations. IT-strategy alignment is essential to enhance responsiveness, operational flexibility, and business to gain a sustainable competitive advantage. That IT-strategy alignment can improve the sustainable competitive advantage of the Batik SME.

Pengaruh Brand Ambasador Dan Electronic Word Of Mouth (E-Wom) Terhadap Keputusan Pembelian Dengan Life Style Sebagai Variabel Moderasi Putri Winantu; Budhi Cahyono
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 1 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i1.3247

Kemajuan teknologi digital telah membawa perubahan besar terhadap pola perilaku konsumen, khususnya dalam proses pengambilan keputusan pembelian di platform marketplace. Salah satu contohnya adalah Kick Avenue, yang berfokus pada penjualan produk fashion serta sneakers orisinal. Penelitian ini memiliki tujuan untuk mengkaji sejauh mana Brand Ambassador dan Electronic Word of Mouth (E-WOM) berpengaruh terhadap keputusan pembelian, serta menelaah bagaimana gaya hidup (Life Style) berperan sebagai variabel yang memoderasi hubungan tersebut pada pengguna Kick Avenue di Kota Semarang. Jenis penelitian yang digunakan adalah pendekatan kuantitatif dengan desain eksplanatori, melibatkan 100 responden yang dipilih melalui teknik purposive sampling. Data penelitian dikumpulkan melalui kuesioner tertutup dengan skala Likert, kemudian dianalisis menggunakan metode Partial Least Square–Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS. Temuan penelitian memperlihatkan bahwa Brand Ambassador memberikan pengaruh positif dan signifikan terhadap keputusan pembelian konsumen. Demikian pula, Electronic Word of Mouth (E-WOM) terbukti memiliki dampak positif dan signifikan terhadap keputusan pembelian. Selain itu, Life Style berperan memperkuat hubungan antara kedua variabel tersebut dengan keputusan pembelian. Artinya, semakin tinggi kesesuaian antara gaya hidup konsumen dengan citra merek serta informasi digital yang diterima, maka semakin kuat pula kecenderungan konsumen untuk melakukan pembelian. Dengan demikian, hasil penelitian ini menegaskan bahwa strategi pemasaran digital yang selaras dengan karakteristik gaya hidup konsumen dapat meningkatkan efektivitas promosi sekaligus mendorong keputusan pembelian pada platform marketplace seperti Kick Avenue.

Pengaruh Metode Pembayaran Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Intervening Pada Pengguna Aplikasi Shopee Bagi Mahasiswa Di Kota Semarang Putra, Ahmad Rizqi Wiratama; Cahyono, Budhi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6646

Fenomena globalisasi dan percepatan digitalisasi mendorong persaingan bisnis semakin ketat, sehingga perusahaan perlu merancang strategi pemasaran yang mampu memenuhi kebutuhan konsumen dan meningkatkan kepuasan. Dalam konteks e-commerce, metode pembayaran tidak hanya berfungsi sebagai sarana transaksi, tetapi juga menjadi faktor yang membentuk pengalaman belanja, rasa aman, serta kemudahan yang dirasakan pengguna. Kondisi tersebut berpotensi memengaruhi kepuasan dan loyalitas konsumen terhadap platform. Penelitian ini bertujuan menganalisis pengaruh metode pembayaran terhadap loyalitas konsumen dengan kepuasan konsumen sebagai variabel intervening pada pengguna aplikasi Shopee di kalangan mahasiswa Kota Semarang. Populasi penelitian adalah mahasiswa pengguna Shopee di Kota Semarang, dengan teknik pengambilan sampel purposive sampling sebanyak 100 responden. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda untuk menguji pengaruh langsung antarvariabel, sedangkan Uji Sobel digunakan untuk mengevaluasi pengaruh mediasi kepuasan konsumen. Hasil penelitian menunjukkan bahwa metode pembayaran berpengaruh positif dan signifikan terhadap kepuasan konsumen. Kepuasan konsumen berpengaruh positif dan signifikan terhadap loyalitas konsumen. Selain itu, metode pembayaran juga berpengaruh positif dan signifikan terhadap loyalitas konsumen. Uji Sobel membuktikan bahwa kepuasan konsumen memediasi secara signifikan hubungan antara metode pembayaran dan loyalitas konsumen pada aplikasi Shopee. Temuan ini menegaskan pentingnya penyediaan metode pembayaran yang fleksibel, beragam, cepat, dan mudah diakses untuk meningkatkan kepuasan sekaligus memperkuat loyalitas pengguna.

Peran Motivasi Kerja dalam Memediasi Pengaruh Kompetensi Pedagogik dan Profesionalisme terhadap Kinerja Guru Nadia Hani Sofiatussalma; Budhi Cahyono
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.8910

Teacher performance is a key factor in improving educational quality and is strongly influenced by internal aspects such as pedagogical competence, professionalism, and work motivation; however, at the junior secondary school level, suboptimal teacher performance is still found, particularly in the learning process. This study aimed to analyze the effects of pedagogical competence and professionalism on teacher performance, with work motivation as a mediating variable, based on students’ perceptions. A quantitative approach with an explanatory research design was employed involving students of SMP Walisongo Semarang, with a sample of 102 respondents selected through purposive sampling. Data were collected using a questionnaire and analyzed using multiple linear regression, path analysis, and the Sobel test. The results showed that pedagogical competence and professionalism had a positive effect on teacher performance. In addition, work motivation had a positive and significant effect on teacher performance and was proven to mediate the influence of pedagogical competence and professionalism on teacher performance. These findings indicate that improving teacher performance depends not only on competence and professionalism but also on strengthening work motivation, implying that efforts to develop pedagogical competence and professionalism need to be accompanied by strategies to enhance work motivation in order to support the quality of learning in schools.

Pengaruh Beauty Influencer dan Online Customer Review terhadap Keputusan Pembelian Produk Skincare Avoskin melalui Kepercayaan Konsumen Mutiara Lestari; Budhi Cahyono
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.9954

The high level of competition in the skincare industry on e-commerce platforms, particularly TikTok Shop, requires digital marketing strategies capable of encouraging consumer purchase decisions. In this context, beauty influencers and online customer reviews are assumed to play an important role in shaping consumer trust, which affects purchase decisions for Avoskin skincare products. This study aimed to analyze the influence of beauty influencers and online customer reviews on purchase decisions for Avoskin skincare products through consumer trust. This study used a quantitative approach with a causal design. The research population consisted of TikTok Shop users in Semarang City with an unknown total population, while a sample of 100 respondents was determined using purposive sampling. Data were collected using an online questionnaire and analyzed through multiple linear regression with the assistance of SPSS. The results showed that beauty influencers and online customer reviews had a positive and significant effect on both consumer trust and purchase decisions. However, consumer trust had a positive but insignificant effect on purchase decisions. Thus, marketing strategies through beauty influencers and consumer reviews proved effective in increasing purchase decisions for Avoskin skincare products, although the role of consumer trust as a mediating variable was not yet optimal.

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