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All Journal Jurnal Promosi Pendidikan Ekonomi SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Al-Ta'lim Dedication : Jurnal Pengabdian Masyarakat JURNAL MANAJEMEN Jurnal Karinov Ideas: Jurnal Pendidikan, Sosial dan Budaya Jurnal Ilmiah Profesi Pendidikan ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING IJORER : International Journal of Recent Educational Research J-KIP (Jurnal Keguruan dan Ilmu Pendidikan) Jurnal Pendidikan Administrasi Perkantoran (JPAP) Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Jurnal Pengabdian Masyarakat Bestari (JPMB) Eduvest - Journal of Universal Studies Jurnal Pendidikan Tata Niaga (JPTN) Dedication : Jurnal Pengabdian Masyarakat International Journal of Educational Research International Journal of Educational Evaluation and Policy Analysis
Veni Rafida
Universitas Negeri Surabaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Journal : JURNAL MANAJEMEN

 1 
COUNTRY OF ORIGIN DAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI SMARTPHONE XIAOMI Veni Rafida; Septyan Budy Cahya
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 5, No 1 (2020): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v5i1.299

Abstract

Industri smartphone telah mengalami perkembangan yang cukup pesat khususnya di Indonesia. Bahkan nilai pengkapalan smartphone pada Quartal ke dua 2019 mengalami kenaikan tertinggi yaitu sebanyak 9,7 juta unit. Persaingan pasar antar vendor besar smartphone Indonesia, juga semakin ketat, dimana smartphone dari berbagai negara menguasai pangsa pasar di Indonesia. Sampel sebanyak 100 responden yang diambil dari Pengunjung Xiaomi Official Store Plasa Marina Surabaya. Skala Likert dalam bentuk google form digunakan pada penelitian ini. Hasil menunjukkan bahwa baik country of origin dan Electronic Word Of Mouth berpengaruh pada minat beli secara simultan maupun parsial
Co-Authors Abdul Aziz Prianbogo Amaliyah, Khoirotul Amirusholihin Amirusholihin ANGGA MARTHA MAHENDRA, ANGGA Ardiana, Ika Nopita Arum Putri Swandari Bruce Berlian Citra Puspita Dewi, Hapsari Shinta Corry Yohana Dwi Yuli Rakhmawati Eka Hendi Andriansyah Febrika Yogie Hermanto Fidhyallah, Nadya Fadilah Finisica Dwijayati Patrikha Firdaus, Ferry Brian Nicholas Fitri, Miftahul Fresha Kharisma Harti Harti Hidayat, Nurdin Insyirah Putikadea Isnawati, Linda Khusnul Fikriyah Ladi Wajuba Perdini Fisabilillah Lestari, Elsa Widiya Lili Adi Wibowo Masharyono Masharyono Maulia, Danis Nadia Asandimitra Haryono Nur Layly, Eky Aminda Yunaz Pramesstya, Ditta Puspo Dewi Dirgantari Rafifa, Hasna Rasyidi Faiz Akbar Raya Sulistyowati Sari, Vina Ilhamna Septyan Budi Cahya Septyan budy Cahya Stifani, Stifani Sul, Ratu Dintha Insyani Zukhruf Firdausi Tareq Furas Tiara Puspita Dewi Tri Sudarwanto Vivi Pratiwi Wilda Nurfi Dera Sagita