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ANALISIS PERAN KEAMANAN DAN KUALITAS LAYANAN DIGITAL MOBILE BANKING TERHADAP KEPUASAN NASABAH PADA PT BANK PEMBANGUNAN DAERAH BALI Ni Kadek Nita Permatasari; Kadek Cahya Dewi; Putu Adriani Prayustika
Berajah Journal Vol. 6 No. 4 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v6i4.742

Abstract

In the banking sector, digital transformation has introduced mobile banking service innovations that allow the public to conduct financial transactions anytime and anywhere without having to visit a bank branch in person. This study aims to determine the partial and simultaneous effects of digital service security and digital service quality on customer satisfaction at PT Bank Pembangunan Daerah Bali in the Denpasar City and Badung regions. The study uses a quantitative method with a sample of 204 respondents. Analysis techniques include validity tests, reliability tests, classic assumption tests, multiple linear regression analysis, correlation analysis, the coefficient of determination, F-test, and t-test. The results show that all instruments are valid (r calculated > 0.361) and reliable, with Cronbach's Alpha values of 0.962 for digital service security, 0.954 for digital service quality, and 0.956 for customer satisfaction. The regression model meets the classic assumptions with a normality test significance value of 0.200 (>0.05). Correlation analysis shows a strong relationship (R = 0.737), while the Adjusted R Square value of 0.538 indicates that 53.8% of the variation in customer satis faction is explained by the two independent variables. The t-test results show that digital service security (t = 6.242; Sig. = 0.000) and digital service quality (t = 7.723, Sig. = 0.000) have a significant positive effect on customer satisfaction. The F-test yields a value of 119.318 (Sig. = 0.000), meaning that both variables simultaneously have a significant positive effect.
Analisis Content Marketing dan Electronic Word of Mouth pada Media Sosial Tiktok terhadap Keputusan Berkunjung ke Sakral Kopi Tabanan I Made Agus Kurnia Jaya; Kadek Cahya Dewi; Luh Kemala Putri Widhiari
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11715

Abstract

Perkembangan media sosial, khususnya TikTok, telah mengubah strategi pemasaran digital pada industri kuliner melalui penyajian konten yang menarik dan penyebaran ulasan konsumen secara daring. Sakral Kopi Tabanan memanfaatkan TikTok sebagai media promosi untuk meningkatkan keputusan berkunjung konsumen. Namun, masih terdapat perbedaan hasil penelitian mengenai pengaruh content marketing dan electronic word of mouth (E-WOM) terhadap keputusan konsumen, terutama pada konteks industri coffee shop. Penelitian ini bertujuan menganalisis pengaruh content marketing dan electronic word of mouth (E-WOM) pada media sosial TikTok terhadap keputusan berkunjung ke Sakral Kopi Tabanan. Penelitian menggunakan pendekatan kuantitatif dengan desain asosiatif kausal. Sampel penelitian berjumlah 101 responden yang dipilih menggunakan teknik purposive sampling, yaitu pengguna aktif TikTok yang pernah melihat konten Sakral Kopi Tabanan. Data dikumpulkan melalui kuesioner daring dan dianalisis menggunakan regresi linier berganda dengan bantuan SPSS, didahului uji validitas, reliabilitas, serta uji asumsi klasik. Hasil penelitian menunjukkan bahwa content marketing berpengaruh positif dan signifikan terhadap keputusan berkunjung (p = 0,005). Electronic word of mouth (E-WOM) juga berpengaruh positif dan signifikan (p = 0,000) serta menjadi variabel yang paling dominan dengan koefisien regresi sebesar 0,559. Secara simultan, kedua variabel berpengaruh signifikan terhadap keputusan berkunjung (p = 0,000) dengan nilai koefisien determinasi (R²) sebesar 0,702, yang menunjukkan bahwa 70,2% variasi keputusan berkunjung dapat dijelaskan oleh model penelitian. Dengan demikian, optimalisasi content marketing yang didukung E-WOM positif pada TikTok merupakan strategi pemasaran digital yang efektif dalam meningkatkan keputusan berkunjung konsumen ke Sakral Kopi Tabanan.
ANALISIS STANDAR OPERASIONAL PROSEDUR (SOP) DALAM MENDUKUNG OPERASIONAL E-COMMERCE PADA PT INDO PRATAMA ATAMBAH Gusti Ayu Ketut Devani Twin Arta; Kadek Cahya Dewi
SmartBIZ: Journal of Business Management Vol 1, No 2 (2026): SmartBIZ: Journal of Business Management
Publisher : Yayasan Adwitiya Basurata Inovasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66088/smartbiz.v1i2.93

Abstract

Standar Operasional Prosedur (SOP) merupakan pedoman kerja yang berperan penting dalam mendukung kelancaran dan konsistensi operasional pemenuhan pesanan e-commerce . Penelitian ini bertujuan untuk menganalisis penerapan SOP operasional, mengidentifikasi penyebab delay dan Cancellation pesanan, serta menyusun usulan perbaikan prosedur pada PT Indo Pratama Atambah yang mengoperasikan layanan e-commerce  multi-platform di Bali. Penelitian menggunakan metode kombinasi (mixed methods) dengan desain Sequential Exploratory. Data dikumpulkan melalui observasi langsung, wawancara mendalam, dokumentasi, serta kuesioner kepada sembilan karyawan operasional yang terlibat langsung dalam pemenuhan pesanan digital. Analisis data menerapkan pendekatan Lean Six Sigma dengan kerangka kerja DMAIC, Fishbone Diagram 4M, dan analisis 5W+1H. Hasil penelitian menunjukkan bahwa tingkat kesesuaian pelaksanaan SOP mencapai 90,07% dengan kategori Sangat Baik. Namun, implementasi di lapangan belum sepenuhnya konsisten pada situasi lonjakan pesanan sehingga masih memicu timbulnya delay (5,76%–7,04% pada Grab Mart) dan Cancellation yang dipengaruhi faktor man, method, machine, dan material. Penelitian ini menghasilkan usulan penyempurnaan SOP pemenuhan pesanan beserta checklist monitoring sebagai pedoman evaluasi berkelanjutan bagi manajemen.
Perancangan Media Promosi Digital Berbasis Website untuk Mendukung Pemasaran Usaha Mikro, Kecil, dan Menengah (UMKM) Moistuart Ni Putu Taniya Putri Diyasa; Kadek Cahya Dewi; I Putu Okta Priyana
Jurnal Teknik Mesin, Industri, Elektro dan Informatika Vol. 4 No. 3 (2025): September: Jurnal Teknik Mesin, Industri, Elektro dan Informatika
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jtmei.v4i3.6472

Abstract

This study aims to design a WordPress based e-commerce website as a digital promotional media for Moistuart MSME and to evaluate the usability of the developed website. Moistuart MSME faces challenges in expanding its marketing reach and supporting potential repeat orders due to the absence of a digital platform that provides continuous access to product information. The study adopted the Waterfall method, which includes the stages of requirements analysis, system design, implementation, testing, and deployment. Data were collected through observation and interviews. The website was developed using the WordPress Content Management System (CMS) and was evaluated through Black Box Testing and the System Usability Scale (SUS). The results of the testing process indicated that all website functions operated in accordance with user requirements. In addition, the usability evaluation using the System Usability Scale (SUS) produced a score of 93.4, indicating an excellent level of usability and a high degree of user acceptance. The developed website has the potential to expand marketing reach and support repeat order opportunities for Moistuart MSME.
Analisis Content Marketing terhadap Brand Awareness melalui Customer Engagement pada Instagram Reels Discovery Kartika Plaza Hotel Bali I Made Adrian Wiguna; Kadek Cahya Dewi; Laily Fauziah
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7183

Abstract

The increasingly intense competition in the hospitality industry requires companies to effectively utilize social media to build brand awareness. However, challenges remain in creating content that can enhance audience engagement and strengthen brand awareness. This study aims to analyze the effect of content marketing on brand awareness through customer engagement as a mediating variable on Discovery Kartika Plaza Hotel Bali's Instagram Reels. This study employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 170 respondents who were active Instagram users and had viewed Discovery Kartika Plaza Hotel Bali's Instagram Reels content. The sampling technique used was purposive sampling with a non-probability sampling approach. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4 software. The results indicate that content marketing has a positive and significant effect on customer engagement. Customer engagement also has a positive and significant effect on brand awareness. In addition, content marketing has a positive and significant effect on brand awareness, both directly and indirectly through customer engagement as a mediating variable. These findings suggest that attractive, relevant, and consistent content can enhance audience engagement, thereby strengthening brand awareness. Therefore, content marketing strategies through Instagram Reels can serve as an effective means of increasing the brand awareness of Discovery Kartika Plaza Hotel Bali.
Co-Authors Ayu Candra Ariningsih, Ni Made Ayu Dwi Yulianthi Dewinta Ayuni, Ni Wayan Elfarosa, Ketut Vini Gusti Ayu Ketut Devani Twin Arta Harry Saptarini, Ni Gusti Ayu Putu Herman Dwi Surjono Hidayat, Reza Akbar I Gde Agus Jaya Sadguna I Gusti Ayu Astri Pramitari I Ketut Suja I Made Adrian Wiguna I Made Agus Kurnia Jaya I Made Anom Adiaksa I Putu Mertha Astawa I Putu Okta Priyana I Wayan Chandra Winetra I Wayan Rizky Wijaya Kencanawati, AAA Mirah Ketut Vini Elfarosa Laily Fauziah Luh Arida Ayu Rahning Putri Luh Kemala Putri Widhiari NI KADEK GITA MAHARANI Ni Kadek Nita Permatasari Ni Nengah Lasmini Ni Putu Taniya Putri Diyasa Ni Wayan Dewinta Ayuni Ni Wayan Dewinta Ayuni Ni Wayan Dewinta Ayuni Priyanto, Priyanto Putu Adi Suprapto Putu Adriani Prayustika Putu Indah Ciptayani Putu Indah Ciptayani