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Journal : JOURNAL OF APPLIED BUSINESS ADMINISTRATION

ANALISIS POSITIONING PRODUK MJB (MILO JELLY BUBBLE) BERDASARKAN PERSEPSI PELANGGAN (Studi Kasus: Outlet Komplek Tiban Cipta Puri Batam) Geliga Tieland; Shinta Wahyu Hati
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 1 No 2 (2017): Journal of Applied Business Administration - September 2017
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (907.758 KB) | DOI: 10.30871/jaba.v1i2.624

Abstract

The results of this study indicate that: (1) there is a positive and insignificant relationship with product attribute (X1), proved T-statistic (0.197) smaller than T-table (1.64). (2) there is a positive and significant relationship with product benefit (X2), proved T-statistic (1,768) bigger than T-table (1.64). (3) there is positive and insignificant relationship with product user (X3), proved T-statistic (0,628) smaller than T-table (1.64). (4) there is a positive and significant relationship with competitor (X4), proved T-statistic (1,699) bigger than T-table (1.64). (5) there is a positive and insignificant relationship with product category (X5), proved T-statistic (2.855) smaller than T-table (1.64). (6) there is a positive and insignificant relationship with the price attribute (X6), proved T-statistic (1.996) smaller than T-table (1.64)
ANALISIS PENGENDALIAN KUALITAS PRODUK GARMENT PADA PROJECT IN LINE INSPECTOR DENGAN METODE SIX SIGMA DI BAGIAN SEWING PRODUKSI PADA PT BINTAN BERSATU APPAREL BATAM Monica Elisa Napitupulu; Shinta Wahyu Hati
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 2 No 1 (2018): Journal of Applied Business Administration-Maret 2018
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (780.594 KB) | DOI: 10.30871/jaba.v2i1.743

Abstract

Abstract Competition among competitors in the increasingly tight business world today encourages companies to develop more effective and efficient way in achieving the goals and objectives that have been set. With the current information and technology consumers become more sensitive about quality and price of a product. Therefore, companies are required to improve the quality of products produced and continuously improve and improve. PT Bintan Bersatu Apparel Batam is one of the manufacturing companies engaged in the production of sportswear. PT Bintan Bersatu Apparel also strives to continuously improve the quality by pressing the product number in the product process in this company. Six sigma as an alternative to the principles of quality control, enabling companies to improve with the actual breakthrough. Six sigma is an important tool for production management to maintain, maintain product quality and improve quality towards zero defect. So six sigma is a method or technique. Which is a new breakthrough in the field of quality management. By using six sigma method can be known quality sportswear produced PT Bintan Bersatu Apparel in 3.55 sigma with damage level of 20,290 for one million production (DPMO). Six sigma quality improvement in this research can be concluded there are three causes of the product: workmanship or constructionas much as 82.04%, fabric as much as 13.82% and accessories as much as 4.14%.In this research data analysis used Six Sigma (DMAIC) method which through five stages that is define, measure, analyze, improve and control.
MENGUKUR KESUKSESAN PENGGUNAAN SISTEM INFORMASI ENTERPRISE RESOURCES PLANNING (ERP) TERHADAP KEPUASAN PENGGUNA DAN DAMPAKNYA PADA KINERJA KARYAWAN DI PT UNISEM BATAM Kiki Rohani; Shinta Wahyu Hati
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 2 No 2 (2018): Journal of Applied Business Administration - September 2018
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (898.035 KB) | DOI: 10.30871/jaba.v2i2.1119

Abstract

The purpose of this observation is measuring to use Enterprise Resource Plannig information system towards user satisfaction and impact of employee performance in PT UNISEM Batam. The method of data collect using questionnaire method, obeservation method, and documentation method. While for data analysis of using path anaysis method. The results from this observation is level measuring Enterprise Resource Planning (ERP) AIMS and PORTAL by three variable, like as exogen variable (Information System Quality, Information Quality, Service Quality) by intervening variable (User Satisfaction) to see the impaction to endogen variable (Employee Performance).
PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK ACCU YUASA YANG DIPROMOSIKAN DISTRIBUTOR PT RIAU INDOTAMA ABADI di BATAM Yola Putri Ningsih; Shinta Wahyu Hati
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 1 No 1 (2017): Journal of Applied Business Administration - Maret 2017
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.561 KB) | DOI: 10.30871/jaba.v1i1.1255

Abstract

The research aims to determine the influences of promotion mix to the purchase decision of product Accu Yuasa at PT Riau Indotama Abadi. This research used explanatory research method to 79 wholesalaers and repair shops to cooperate with PT Riau Indotama Abadi in Batam. From the results of multiple regression, showed there was partially effect of sales promotion variable on purchase decision of product Accu Yuasa around 0.345, there was partially effect of public relation variable on purchase decision of product Accu Yuasa around 0.357, there was partially effect of direct marketing variable on purchase decision of product Accu Yuasa around 0.364. As for the variable advertising and personal selling not partially effect on purchase decision of product Accu Yuasa. And there is a simultaneous effect of variable advertising, sales promotion, personal selling, public relations and direct marketing on purchase decision of product Accu Yuasa.
ANALISIS KEPUASAN PELANGGAN TERHADAP KUALITAS LAYANAN OJEK ONLINE (WAKJEK) DI KOTA BATAM Yovan Sawir Saputra; Shinta Wahyu Hati
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 1 No 1 (2017): Journal of Applied Business Administration - Maret 2017
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (660.815 KB) | DOI: 10.30871/jaba.v1i1.1271

Abstract

This study aims to measure the level of customer satisfaction with the quality of their online service (Wakjek) in Batam city. Primary data obtained by spreading the questionnaires to consumers using Random Sampling techniques with the total sample as many as 100 respondents. The data were analyzed using descriptive statistics. Consumer satisfaction against the dimensions of quality is described in the diagram of the Importance-Performance Analysis (IPA). IPA charts indicate that service dimension items scattered on the four quadrants, namely 15 items on A quadrant which is a top priority, 7 items in quadrant B that should be preserved, the next 7 items in quadrant C which is a low priority, as well as 12 items in quadrant D is an item that is considered less important. Research results exposed that the satisfaction of services provided by taxi online Wakjek has shown the good results it can be seen from the level of conformity that is indicated by the variable Y i.e. satisfaction service. On the attributes of the performance of the average value of the variable Y indicates the number of attributes exists while 4.77 hopes the average value of the variable Y shows numbers 3.62. This means that service satisfaction felt by customers of their online Wakjek have been able to meet the expectations of their customers online Wakjek itself but there are still some items that must be repaired
ANALISIS RESIKO KESELAMATAN DAN KESEHATAN KERJA (K3) DENGAN MENGGUNAKAN METODE HAZARD AND OPERABILITY STUDY (HAZOP) PADA BAGIAN HYDROTEST MANUAL DI PT. CLADTEK BI METAL MANUFACTURING Suci Oktavia Dwi Ningsih; Shinta Wahyu Hati
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 3 No 1 (2019): Journal of Applied Business Administration - Maret 2019
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (121.555 KB) | DOI: 10.30871/jaba.v3i1.1288

Abstract

Penelitian ini mengenai Analisis Resiko Keselamatan dan Kesehatan Kerja (K3) dengan Metode Hazard and Operability Study (HAZOP) penelitian bertujuan untuk mengidentifikasi potensi bahaya menggunakan Job Safety Analysis (JSA), penilaian risiko, pengendalian risiko, dan pemantauan dan evaluasi. Penelitian ini dilakukan di PT. Cladtek Bi-Metal Manufacturing, data dalam penelitian ini diperoleh melalui pengamatan secara langsung, dokumentasi, serta wawancara dengan tujuh orang informan yaitu: HSE Manager, Staff HSE, Safety Officer dan empat orang pekerja Hydrotest Manual. Metode penelitian ini menggunakan metode deskriptif kualitatif. Langkah dalam melakukan analisis data yaitu mengetahui urutan proses produksi, mengidentifikasi potensi bahaya, mengetahui analisis potensi bahaya dengan Job Safety Analysis (JSA), penilaian resiko, pengendalian resiko, pemantauan dan evaluasi, analisis dan pembahasan, dan penarikan kesimpulan.Hasil penelitian menunjukkan PT. Cladtek pada bagian Hydrotest Manual terdapat potensi bahaya dengan rata-rata bahaya resiko sedang, JSA dapat menurunkan resiko kecelakaan kerja, potensi kecelakaan kerja jarang terjadi, dapat mengendalikan resiko dimasa yang akan datang, pemantauan dan evaluasi baik.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BERINVESTASI DI PASAR MODAL BAGI GENERASI MILENIAL Shinta Wahyu Hati; Windy Septiani Harefa
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 3 No 2 (2019): Journal of Applied Business Administration - September 2019
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.877 KB) | DOI: 10.30871/jaba.v3i2.1529

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The purpose of this research was to determine motivation, capital market knowledge, and preferences for interests. This type of research is explanatory research with quantitative research. The research population is students majoring in business management who have participated in capital market and financial management courses. The sampling technique using purposive sampling, data collection using a questionnaire. The sample of this research were students in the Department of Business Management who received 67 Business Finance or Capital Market courses. The results of this study indicate that there is no motivation for millennial generation investment interests, there is a relationship with capital market knowledge of millennial generation investment interests, is a preferential preference for millennial generation investment interests. There are simultaneous influences on motivational variables, capital market knowledge, and risk preferences for investment interest in millennial generation
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI TURNOVER INTENTION KARYAWAN DI PT. ABC BATAM Shinta Wahyu Hati
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 4 No 1 (2020): Journal of Applied Business Administration - Maret 2020
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.694 KB) | DOI: 10.30871/jaba.v4i1.1919

Abstract

This study was conducted to determine whether there are factors that affect employee turnover Intenton at PT ABC Batam. The data analysis method used in this study is to use the Structural Equation Modeling (SEM) method using the SmartPLS application. The number of samples used in this study is the same as the total population of 93 people consisting of administrative employees and permanent employees. The data collection in this study used a questionnaire (questionnaire) consisting of 5 exogenous variables and 1 endogenous variable, namely Turnover Intention. The results of the study are only 2 variables that have an influence on turnover intention, namely the variable of leadership and satisfaction. While the compensation variable, organizational culture and career development do not affect Turnover Intention which is indicated by the t-value greater than t-table (1.66)
DESIGN OF STANDARD OPERATING PROCEDURES (SOP) AND IMPLEMENTATION AT PT BSP Prila Anjani; Shinta Wahyu Hati
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 5 No 1 (2021): Journal of Applied Business Administration - Maret 2021
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v5i1.2198

Abstract

This study aims to design a Standard Operating Procedure (SOP) for shipping companies in PT Bintan Samudra Pacific. The administration is an instruction that becomes an important factor in the success of a shipping company to control transportation operations. PT BSP which requires a Standard Operating Procedure (SOP) flow which is expected to be a reference and guide in conducting administrative activities that can facilitate the management of data related to the division of marketing administration, personnel administration, and financial administration. The method used in the design of SOPs is made by summarizing and analyzing several data obtained from data collection and evaluating business processes that have been carried out. From this research, SOP administration in shipping, marketing, personnel, and financial administration can be used as a guide in data management integrated.
ANALISIS PENGGUNAAN DIGITAL MARKETING PADA MEDIA SOSIAL TERHADAP VOLUME PENJUALAN UMKM FASHION DI KOTA BATAM Riska Anjelli Mellinia; Shinta Wahyu Hati
Journal of Applied Business Administration Vol 6 No 2 (2022): Journal of Applied Business Administration - September 2022
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v6i2.4294

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari penggunaan digital marketing pada media sosial terhadap volume penjualan UMKM fashion di Kota Batam. Variabel bebas yang digunakan pada penelitian ini adalah Umpan Balik Pelanggan (X1), Komunikasi (X2), Berbagi Konten (X3) dan Hubungan Pelanggan (X4), sedangkan variabel terikat dalam penelitian ini adalah Volume penjualan (Y). Penelitian ini menggunakan metode kuantitatif dengan analisis desktiptif dan regresi linear berganda. Hasil dari penelitian in menunjukkan bahwa Umpan balik pelanggan berpengaruh terhadap volume penjualan, Komunikasi berpengaruh terhadap volume penjuelan, Berbagi konten berpengaruh terhadap volume penjualan, Hubungan pelanggan berpengaruh terhadap volume penjualan dan umpan balik pelanggan, komunikasi, berbagi konten dan hubungan pelanggan berpengaruh secara simultan terahdap volume penjualan. Berdasarkan hasil penelitian ini diharapkan dapat dijadikan referensi pengetahuan untuk meningkatkan volume penjualan bagi pelaku usaha dalam penggunaan digital marketing pada media sosial.
Co-Authors Ade Rizkia Pratama Adhitomo Wirawan Aditya Wirangga Afriani Kartika Agus Supriyadi Agussa Putra, Pandu Aisyah Juliati Alrido Martha Devano Andayani, Nur Rahmah Andi Erna Mulyana Arinah Dhiaurrahma Arumrasmy, Awik Aryani Aryani Aurora, Angel Ayu Puspitasari Ayu Puspitasari, Ayu Bakhroni, Fery Yudha Bambang Hendrawan Banu Failasuf Buyung Berlianto Atthariq Muzzammil Chandra Novita Danis Furqon Desi Rahmaningtias Desi Ratna Sari, Desi Ratna Diah Amalia Dian Mulyaningtyas Doni Putra Utama Dwi Kartikasari Ersya, Ozy Diva Fandy Bestario Harlan Fauziah, Salsabila Nurul Fedia Restu Feny Rafidah Fikri, Alif Fikri, Nuzuly Fillandini, Raja Frinki, Frinki Fuad Arif Rahman Geliga Tieland Ginting, Eva Valentina Hadyjah, Besse Hasanah, Raja Fillandini Nurul Haya Nabila Shafa Heru Andika Hidayat, Hajan Indira Brahmana Intan, Sutra Ira Listiani Riswana Okta Jessica Olifia Kastella, Cantika Yosdianti Khalilah Ramiza Kiki Rohani Lidya Mariska Mallouhi El Arisni, Shafira Mia Syafrina Monica Elisa Napitupulu Muhammad Zainuddin Mulyaningtyas, Dian Nanik Lestari Naysila, Assyfa Nelmi Sabrina Fitri Ningrum, Selvy Agita Nisa, Atiqotun Novita, Chandra Nur Annisa Nur Rahmah Andayani Nurjanah Nurjanah Nurlidiya Parlewen Nurlidiya Parlewen, Nurlidiya Othanindyah, Larasati Prila Anjani Purnamasari, Dwi Amalia Putri, Aprilia Prastiana Rahayu, Yunita Rahmat Hidayat Rally Ferry Agusta Reza Firnanda RIA ANGGRAINI Riri Zelmiyanti Riri Zelmiyanti, Riri Riska Anjelli Mellinia Riszky Ramadhan Nourlette Rumata Nababan , Yesica rusda irawati Rusda Irawati, Rusda Ryan Fanase Marbun Ryza Dwi Mayasari S.M., Ilham Sahendra, Rezihardi Septiana, Maryani Septiani, Nurulia Serlina Simangunsong Setiawan, Muhamad Yusuf Seto Sulaksono Adi Wibowo, Seto Sulaksono Adi Sri Nurhayani Sri Zuliarni Suci Oktavia Dwi Ningsih Sugeng Riadi Sugeng Riadi Sumarni, Mei Syarifah Syarifah, Syarifah Vina Kholisa Dinuka Wahyu Ningrum Handayani Windy Septiani Harefa Winri Gabriela Dumori Pasaribu Yola Putri Ningsih Yosi Handayani Yovan Sawir Saputra Yulia Nababan Yulinda Yulinda yulinda Yuniarti, Ela Yuniati, Indah Rahma