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All Journal Ekonomi Bisnis Jurnal Pariwisata Pesona Jurnal Manajemen Atma Jaya Widya Cipta : Jurnal Sekretari dan Manajemen Empowerment : Jurnal Pengabdian Masyarakat SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Sebatik Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Kreativitas PKM GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal REP (Riset Ekonomi Pembangunan) Jurnal Ilmiah Manajemen dan Bisnis Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Kontigensi: Jurnal Ilmiah Manajemen Jurnal Abdimas Ekonomi dan Bisnis Journal of Innovation in Management, Accounting and Business Innovative: Journal Of Social Science Research ORGANIZE: Journal of Economics, Management and Finance Amkop Management Accounting Review (AMAR) Jurnal Dinamika Manajemen Widya Cipta : Jurnal Sekretari dan Manajemen
Apryanus Fallo
Universitas Katolik Widya Mandira
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : Ekonomi Bisnis

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MENGHADAPI TANTANGAN: RITEL TRADISIONAL DI TENGAH DOMINASI RITEL MODERN Fallo, Apryanus; Lopes Amaral, Maria Augustin; Watu, Engelbertus Gloria Christy
Jurnal Ilmiah Ekonomi Bisnis Vol 30, No 2 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2025.v30i2.14277

Abstract

Industri ritel di Indonesia terkelompok menjadi ritel modern dan tradisional yang memiliki perbedaan mencolok, baik dari segi fisik, sistem harga, modal, hingga metode pembayaran. Ritel modern berkembang pesat berkat kemajuan teknologi dan strategi pemasaran, sementara ritel tradisional mengalami penurunan akibat persaingan yang semakin ketat. Munculnya toko modern seperti Alfamart dan Indomaret di berbagai daerah, termasuk Kota Kupang, telah mengubah preferensi belanja masyarakat yang kini lebih memilih kenyamanan, pelayanan cepat, dan promo menarik dari ritel modern. Metode yang digunakan dalam penelitian ini adalahmetode kuantitatif dengan alat analisis SmartPLS, melibatkan 105 responden di Kota Kupang yang dipilih melalui teknik accidental sampling dan pengumpulan data dilakukan via Google Form dengan skala Likert 1–5. Hasil penelitian menunjukkan bahwa Customer Experience dan Customer Satisfaction berpengaruh positif dan signifikan terhadap minat beli di ritel tradisional Kota Kupang, sementara Customer Knowledge berpengaruh positif namun tidak signifikan. Dengan mengembangkan pengetahuan yang lebih dalam tentang pelanggan, ritel dapat menciptakan pengalaman yang lebih relevan, meningkatkan loyalitas, dan pada akhirnya, mendukung pertumbuhan bisnis yang berkelanjutan.
STRATEGIC MODEL FOR IMPROVING THE PERFORMANCE AND GROWTH OF LOCAL FOOD SME’s IN EAST NUSA TENGGARA Dima, Enike Tje Yustin; Sjioen, Alya Elita; Watu, Engelbertus G. Ch.; Fallo, Apryanus; Su, Konstantinus; Amaral, Maria Augustin Lopes
Jurnal Ilmiah Ekonomi Bisnis Vol. 30 No. 3 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2025.v30i3.26

Abstract

Small and medium-sized enterprises (SME’s) in the local food sector in East Nusa Tenggara play an important role in driving regional economic growth while preserving local wisdom. This study aims to analyze the influence of market sensing, innovativeness, knowledge, motivation, partnership quality, and IT capability on the growth of local food SME’s. The research method employed is a quantitative approach through a survey of 165 SME’s operators, with data analysis using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The analysis results indicate that market sensing, knowledge, motivation, and partnership quality have a significant impact on SME’s growth. Conversely, innovativeness and IT capability do not have a significant impact. These findings emphasize that the ability to understand market needs, manage business knowledge, maintain entrepreneurial motivation, and establish quality partnerships are the primary determinants of the growth of local food SME’s. Meanwhile, limited resources, low digital literacy, and local consumer preferences for traditional products are factors that explain the weak contribution of innovation and information technology. This study contributes to the development of literature by reaffirming the relevance of the Resource-Based View and Dynamic Capabilities View theories in the context of SME’s in island regions. Practically, business actors need to strengthen market sensing, enhance knowledge capacity, and build strategic partnership networks. Further studies are recommended to examine the role of mediating factors, policy support, and the dynamics of SME’s growth in the long term.
Co-Authors Abraham B. Nomleni Adrianus Ketmoen Akbar Nursad, Mohhamad Alfry Aristo Jansen Sinlae Andrian Haro Ang, Clarisa Margaretha Anggelina Delviana Klau Anggraeny Paridy Anjani Musika Aptianti Skolastika Fahik Arbania, Septiani Bau Mau, Thomasita Burin, Stefanie N.B. Burin, Stefanie Noviega Birbin Burin, Stefanie Noviega Bribin David Manafe Djuang, Gaudensius Engelbertus G. Ch. Watu Engelbertus G. Ch. Watu Enike Tje Yustin Dima Firmansyah, Mariano Fransiskus Moda Gani, Elisabeth Adelia Merdeka Wati Gaudensius Djuang H.T Lejap, Hedwigh Hedwigh Hendrikus Temai Lejap Hendrikus Temai Lejap, Hedwig Henny Angri Manafe Herodian Suni, Yohana Ignatia Thomasita Bau Mau Jessicca M. Paka, Angelica Maria Augustin Lopes Amaral Maria Bernadethe Mawarni Gelu Wutun Maria Damaina Tiberia Roga Maria M. Sakunab Maria Magdalena Ina Bewa Maria Yulita Hoar Mau, Ignatia Thomasita Bau Mogi, Vinsensia O. Mona, Handly Bernadus Biku Nay , Yustina Alfira Noviega B. Burin, Stefanie Noviega Bribin Burin, Stefanie Panie, Tirvan Markus Rosadalima Tisu Sakan, Kornelis Aryanto Selfiana Goetha Seran, Paskalis Silver Crespo Koy, Herman Simon Sia Niha Stanis Man Stefanie Noviega Bribin Burin Su, Konstantinus Thomas Ola Langoday Thomasita Bau Mau, Ignatia Uri, Falenria Watu, Engelbertus Gloria Christy Watu, Engelbertus Glory Christy Wutun, Maria B.M.G. Yustina Alfira Nay Zevania Rovianti Nggorong