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Juariyah Juariyah
Universitas Muhammadiyah Jember
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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Journal : POLITICO

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Government Communication And Society In Disaster Education and Mitigation Preventing the Impact of Sea Rituals in Payangan Beach Tourism, Jember Regency Juariyah, Juariyah; Adawiyah, Putri Robiatul
POLITICO Vol. 23 No. 1 (2023): JURNAL POLITICO FISIPOL
Publisher : Universitas Muhammadiyah Jember Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/politico.v23i1.471

Abstract

This study aims to determine the communication strategy of the Government and the community in education and disaster mitigation to prevent the impact of the Payangan Beach Sea Ritual, Jember Regency. Government communication carried out by the village head of Payangan village is very important considering that the Payangan village community recently had a case of missing residents due to being dragged by the sea waves after carrying out a ritual at Payangan Beach on Sunday, February 13 2022. Interviews were conducted with the village head, Basarnas team and the community around, to explore the existing data after that the results of the interviews were described and then the data were analyzed. Based on the research results obtained the following conclusions. Effective Government Communication carried out by Village Officials with the community includes: Disaster Risk Information, Outreach, Coordination of Disaster Management Teams, Installation of Warning Signs, Disaster Simulation, and Building One Information Emergency Communication Posts and Networks. The government's strategy includes outreach and education, supervision, compromise and partnership with environmental organizations, imposition of sanctions. Government Communication Media, including social media such as Facebook, Instagram, Twitter, and the like can be a very effective medium for conveying information related to dissemination of disasters when picking the sea. The government can use social media to post information, photos and videos that can attract public attention. Official Website, SMS Blast, Radio and Television. Barriers that occur in communicating between the government and the community, Limited access to information, Lack of public awareness: Limited resources, Lack of coordination between the government and related institutions and the community. Village Government efforts include: involving MUSPIKA to carry out evacuation during incidents and full supervision afterwards. The suggested solution is for the community to be more careful, alert and anticipate the presence of outsiders who enter without SOP and report to the relevant parties during related sea rituals and be more vigilant about deviating currents. Conducting more intensive outreach to the community through the Hamlet Head. Suggestions for the future are for the government and organizers to use both online and print media, banner boards, billboards, supporting facilities for outreach so that people are more careful in sea ritual activities as well as tourism and activities at sea. Be aware of activities during extreme weather seasons and carry out more supervision and assistance during certain seasons with potential disasters. Coordinate with other agencies and institutions related to disaster mitigation management at sea tourism sites. Improving the management of marine tourism management in Payangan and others. Involve all stake holders in the management of both Government, Private and Community.
The Communication Strategy through Brand Image at Batik House as Batik Educational Tourism of Sidomulyo Jember Juariyah, Juariyah; Adawiyah, Putri Robiatul; Najmah, Najmah
POLITICO Vol. 24 No. 1 (2024): JURNAL POLITICO FISIPOL
Publisher : Universitas Muhammadiyah Jember Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/politico.v24i1.3031

Abstract

This research purposes to analize the Communication Strategy through Brand Image at Batik House as a Batik Educational Tourism of Sidomulyo”. Sidomulyo tourist village is an educational tourist attraction which has several interesting educational tourist destinations, including Sidomulyo batik tourism. Behind these advantages, all Sidomulyo tourist villages have quite significant problems ranging from internal and external problems. In this research, the researcher aims to find out what brand image strategy is carried out by the management of Sidomulyo tourist village in promoting it as an educational tourism village in Jember. The research method used is a qualitative descriptive research method. The data collection technique was carried out in several stages, namely interviews, observation, surveys and documentation. The data analysis technique is carried out through the stages of data reduction, data presentation, and drawing conclusions. It is hoped that the results of this research will be that the management of Sidomulyo tourist village has implemented an appropriate brand image strategy. As a result, this will create a brand image for Sidomulyo tourist village as an educational tourism village in Jember, East Java. Moreover, there are several appropriate criteria for the four stages of brand image strategy that have been proposed by the Cutlip and Center theory, namely, defining the problem (situation analysis), planning and programming (strategy), taking action, communicating and evaluating the program.
Co-Authors Adawiyah, Putri Robiatul Adhaini, Dina Alviah, Imas Kusnul Ana Swandayani Binaridha Kusuma Ningtyas Dabitha S, Arina Dewi Qurrotul Aini Faozen Faozen Faozen, Faozen Karomah, Dea Wahyu Nurul Kartika, Wike Aulia Kukuh Pribadi Moh Fatkhur Rohman Najmah, Najmah Nurhayati Nurhayati Nurul Wijayanti Paramitha Paramitha pribadi, kukuh Putri Robiatul Adawiyah Ria Angin, Ria Riska Dwi Anggreani Riyatno, Agnes Adfira Rohman, Moh Fatkhur Sari, Dwi Erfina Shinta Ayu Lestari Sudahri, Sudahri SUMIYATI SUMIYATI Suraida, Intan Swandayani, Ana Swandayani, Ana Syamsiah, Syamsiah Unsa Nurani Hasanah Wafa, Gufron Ali Yola Amanda Saputri