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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Dimensi AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian Jurnal Manajemen dan Bisnis Indonesia Jurnal Manajemen & Keuangan Parafrase: Jurnal Kajian Kebahasaan dan Kesastraan Jurnal Ilmiah FONEMA : Jurnal Edukasi Bahasa dan Sastra Indonesia Ekonis : Jurnal Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Business Innovation and Research Edumaspul: Jurnal Pendidikan
Sudarwati Sudarwati
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Social Sciences Other

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BUYING DECISIONS FOR WARDAH COSMETICAL PRODUCTS IN TERMS OF PRODUCT QUALITY, BRAND IMAGE, AND CELEBRITY ENDORSEMENTS Dea Fitriana Rahadewi; Bambang Mursito; Sudarwati Sudarwati
JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.10927

Abstract

This study aims to determine and analyze the effect of product quality on purchasing decisions for wardah cosmetic products, to determine and analyze the effect of brand image on purchasing decisions for wardah cosmetic products, to determine and analyze the influence of celebrity endorsers on purchasing decisions for wardah cosmetic products. This study uses a quantitative methodology. This research was conducted for four months. The population in this study are all consumers who buy wardah cosmetic products in Surakarta. The sample in this study consisted of 100 respondents. This study uses a non-probability sampling technique with purposive sampling. The results showed that product quality, brand image, and celebrity endorsements had a positive and significant impact on buying decisions for wardah cosmetic products in Surakarta. in the model of 35.7%, while the remaining variables of 64.3% are influenced by other factors that are not taken into account in this study. Keywords: Product Quality, Brand Image, Celebrity Endors, Buying Decision
KINERJA KARYAWAN DITINJAU DARI ETOS KERJA, BUDAYA ORGANISASI, DAN KECERDASAN EMOSIONAL PADA DINAS PERDAGANGAN KOTA SURAKARTA Fitri Ita Muniroh; Sudarwati Sudarwati; Istiqomah Istiqomah
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2021): Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v14i1.312

Abstract

This research aims to see employee feelings in terms of organization, organization, and emotional intelligence at the Surakarta City Trade Office. The sampling technique used purposive sampling technique which resulted in a sample of 45 employees. Techniques for obtaining data using questionnaire techniques. The research method with data analysis techniques using validity, reliability, classical assumptions, multiple regression analysis and hypothesis testing. The results showed that simultaneously work ethic, organizational culture, and intelligence had a positive and significant effect on employee performance while partially work ethic had no effect on employee performance in the organization group and emotional intelligence had an effect on employee performance.
Peningkatan Kinerja Guru di SMKN 1 Miri Kabupaten Sragen Reni Wulandari; Sudarwati Sudarwati; Ida Aryati
Edumaspul: Jurnal Pendidikan Vol 6 No 1 (2022): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari penelitian ini adalah untuk memastikan pengaruh variabel-variabel berikut; supervisi, integritas, budaya organisasi, dan etos kerja pada kinerja guru di SMK N 1 Miri kabupaten Sragen baik secara bersamaan maupun sebagian. Peneliti menggunakan metode deskriptif kuantitatif. Populasi penelitian ini adalah guru SMK N 1 Miri kabupaten Sragen yang terdiri dari 90 guru. Teknik pengambilan sampel menggunakan teknik sampling jenuh/sensus yang meliputi 90 guru. Peneliti menggunakan kuesioner untuk mengumpulkan data. Sedangkan metode analisis data menggunakan analisis statistik linier berganda uji regresi, uji F, uji T, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa supervisi, integritas, budaya organisasi, dan etos kerja semuanya memiliki pengaruh sebesar 47,9 %. terhadap kinerja guru. Sebagai perbandingan, 52,1% dipengaruhi oleh variabel lain seperti kemampuan kerja, disiplin kerja, pendidikan dan lain-lain
Co-Authors Annisa Nugraheni Apriliva Salsa Bila Putri Atika Fikri Tsani Bagas Windaryanto Bambang Mursito Bambang Mursito Berry Wibowo Bryan Filliantoni Budi Rahayu Dea Fitriana Rahadewi Delfi Nanda Dewi Anggeani Djumali Djumali Eko Sutopo Eny Kustiyah Ernitasari Darmastuti Fitri Ita Muniroh Hanung Sasmito Wibowo Hediono Hediono Hendra Dewangga Putra Heni Pujiastuti Ida Ariyati Ida Aryani Diyah Purnomo Wulan Ida Aryati Irma Wardani Isnarizal Shoim Istiatin Istiatin Lintang Pamugar Mukti Aji Miftakhul Amin Muhammad Difa’uddin Al Fuady Nasution, Annio Indah Lestari Novi andari Novita Putri Untari Pariyanto Pariyanto, Pariyanto Pratomo Riyadi Raisa Aribatul Hamidah Reni Wulandari Shady Adam Gultom Siti Maryam Sri Hartono Sri Haryanti Supawi Pawenang Supawi Pawenang Tria Rosana Dewi Tribun Siti Ambari Tulus Wahyu Kuncoro Umul Khasanah V. Noerhastami Retnowati Zulva Nur Fadillah