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Manggu, Blasius
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Journal : Indo-MathEdu Intellectuals Journal

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Pengaruh Kualitas Pelayanan, Harga, dan Lokasi terhadap Loyalitas Pelanggan Barbershop Macco di Kota Bengkayang Caterius, Palentinus; Manggu, Blasius
Indo-MathEdu Intellectuals Journal Vol. 6 No. 5 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i5.3644

Abstract

The purpose of this study was to examine the effect of Service Quality, Price, Location on customer loyalty, Barbershop Macco. In this study, respondents answered all 20 questions from the questionnaire that had been filled out by the resource person using Google Form. Respondents who participated in this study amounted to 150 people. The target respondents were consumers who had previously used hair cutting services at Barbershop Macco at least 2 times. This study uses an explanatory research approach, which aims to test the causal relationship between the variables involved. This study uses a quantitative approach, which is an empirical method that uses data in the form of numbers. The results of this study state that the Service Quality variable (X1) and the Price variable (X2) have a positive and significant effect on Barbershop Macco Customer Loyalty (Y). while the Location variable (X3) has a positive but insignificant effect on Barbershop Macco Customer Loyalty (Y), so it can be concluded that this study is not supported.
Co-Authors Almardi, Silvanus Bella Ghia Dimmera Beni, Sabinuus Caterius, Palentinus Durasa, Helfra Eligia Monixa Salfarini Felik, Yohanes Gudiato, Candra Hesti Lestari Jewarut, Siprianus Jones Parlindungan Nadapdap Kusnanto kusnanto kusnanto Kusnanto Kusnanto Listra Frigia Missianes Horhoruw Lusiani Lusiani Margaretha Lidya Sumarni Nadila, Astri Evarista Priti Sera Putri, Meysi Rosita Mala Sabinus Beni Salfarini, Eligia Monixa Samuel Jolin Sensusiana Sensusiana Silvester Silvester Silvester, Silvester Thomas Aquino Tomas Aquino Torimtubun, Hendrikus Totok Victor Didik Saputro Usman Usman Usman Usman Usman Vuspitasari, Benedhikta Kikky Yeremia Niaga Atlantika Yohanes Felik Yosua Damas Sadewo Yosua Damas Sadewo Yulita Magdalena