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Wiwid Adiyanto

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Author-ID : 2475719

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pelatihan Pengembangan Diri Karang Taruna Wirasoma Melalui Pelatihan Public Speaking Dan Leadership Oleh YCA (Youth Communication Academy) Ajibulloh, Alvian; Yudhistira, Nurfian; Adiyanto, Wiwid; Intueri Mahendra P, Angga
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Vol. 3 No. 3 (2024): Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/sejahtera.v3i3.2320

Public speaking adalah kemampuan vital untuk menyampaikan ide dan mempengaruhi orang lain secara efektif, sementara kepemimpinan memegang peran kunci dalam menggerakkan tim menuju tujuan bersama. Keterampilan ini tidak hanya meningkatkan efisiensi dan produktivitas organisasi, tetapi juga memperkuat hubungan internal dan eksternal. Dalam era komunikasi global dan kompleksitas organisasi modern, pemahaman dan penerapan keterampilan ini menjadi kunci untuk mencapai keberhasilan dan pertumbuhan berkelanjutan. Oleh karena itu, kegiatan pengabdian masyarakat tentang pelatihan public speaking dan leadership perlu dilakukan. Pada kegiatan pengabdian masyarakat ini terdapat berbagai bentuk kegiatan pengabdian berupa pelatihan dan kegiatan promosi tentang pelatihan tersebut.

UNDERSTANDING HOW HARIAN JOGJA NEWSPAPERS FACE THE CHALLENGES OF MEDIA DIGITALIZATION Putra, Eagan Murtadho Dita; Adiyanto, Wiwid; Asrita, Stara
Journal of Digital Media Communication Vol 3, No 1 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2024.v3i1.11625

The print media industry is experiencing a decline in circulation. One of the causes is advances in communication technology or digitization. The aim of this research is to describe how Harian Jogja faces the challenges of media digitization. This research uses the media Ecology theory initiated by McLuhan to help broadly describe the phenomena that occur. The method used refers to phenomenology which is used as an analytical tool. The results of this research show that Harian Jogja is trying to create a new alternative to enable their agency or company to continue to survive in any conditions and situations. The Harian Jogja print media tries to shift its marketing strategy to non-print form. The Harian Jogja creates a strategy in presenting news, namely regional news and also an ABC reporting strategy, namely accurate, actual, brief, balanced, clear and complete.

RESEPSI MASKULINITAS PEREMPUAN DI FILM RAYA AND THE LAST DRAGON Nurul Aini, Riska; Adiyanto, Wiwid
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 1 (2025): Januari 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i1.13173

Earlier Disney films tended to portray women as weak or cunning. Disney has also been criticized for its depiction of mental health in the animation. Raya and The Last Dragon is the latest film from Walt Disney Animation Studios with an action adventure genre released on March 3, 2021. Raya and The Last Dragon is the first film that focuses on Southeast Asian culture. This study aims to describe audience reception related to female masculinity in the film Raya and the Last Dragon. This research refers to the interpretive paradigm. This study places the reception method proposed by Stuart Hall as a guide for analysis. The results of this study indicate that audience reception tends to lead to a dominant hegemonic position. The masculinity of women shown in the film Raya and The Last Dragon is shown with courage, strength, skill in playing weapons, good at fighting and hairstyles or appearances that are considered masculine (tomboy), leader and optimistic.

PELATIHAN BRANDING DI SMK MA'ARIF 1 KRETEK BANTUL Adiyanto, Wiwid; Testymona Gifta Setiawan; Amelia Nuriani; Naufal Daffa Saputra; Durrotun Nafisah
GANESHA: Jurnal Pengabdian Masyarakat Vol 5 No 2 (2025): Juli 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tunas Pembangunan Surakarta (UTP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/ganesha.v5i2.4732

Pengabdian kepada masyarakat ini fokus pada program pengembangan pengetahuan tentang branding di SMK Ma'arif 1 Kretek, Bantul, Daerah Istimewa Yogyakarta. SMK Ma'arif 1 Kretek memiliki potensi unggul dalam bidang otomotif dan tata busana. Permasalahannya terletak pada belum dimaksimalkannya branding sekolah di media digital. Kegiatan pengabdian ini dilakukan dengan cara menyelenggarakan pelatihan dan pembuatan video profile sekolah yang melibatkan pihak internal SMK Ma'arif 1 Kretek, mulai dari guru, staf, hingga siswa-siswinya. Pelatihan yang dilakukan mengusung tema Brand New Day: Melangkah Menuju Era Digital. Program kegiatan ini dilakukan dalam tiga tahap. Perama, pra pelaksanaan yang mencakup observasi, wawancara, perumusan masalah, dan persamaan persepsi. Tahap kedua, pelaksanaan yang mencakup pelatihan branding melalui media digital dan pembuatan video profile sekolah. Tahap ketiga, evaluasi yang mencakup tinjauan ulang dari kegiatan yang diselenggarakan. Hasil dari kegiatan ini menunjukkan adanya peningkatan pemahaman terkait branding dari peserta. Hal itu bisa menjadi titik masuk untuk pengembangan branding yang berkelanjutan.

From Instability to Initiative: Navigating Editorial Challenges in the Formation of Independent News Portals in Indonesia Ratnaningtyas, Rr. Pramesthi; Adiyanto, Wiwid
CHANNEL: Jurnal Komunikasi Vol. 13 No. 1 (2025): CHANNEL: Jurnal Komunikasi 26th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v13i1.1099

This study explores the editorial and organizational challenges faced by Indonesian journalists who, amid financial instability and professional dissatisfaction, choose to establish independent online news portals. Using a descriptive qualitative design grounded in phenomenological methodology, the research draws on the lived experiences of two senior journalists in Yogyakarta. Findings reveal that motivations for establishing independent media include dissatisfaction with low wages, editorial constraints, and weak media management. Despite limited human and financial resources, these journalists maintain their commitment to journalistic ideals while adapting to the demands of a competitive digital media environment. The study identifies three core challenges in establishing independent news outlets: human resources, funding, and marketing. It also highlights the role of media ecosystems in supporting operational viability, while emphasizing the compromises required to balance journalistic integrity with business sustainability. Anchored in the social responsibility theory of the media, this research contributes to scholarly discourse on media precarity, professionalism, and entrepreneurial journalism in the Global South. The findings suggest that, although independent journalism offers a path toward editorial autonomy, it remains vulnerable to structural, legal, and commercial pressures that continue to shape media practice in the digital era.

Representasi Toxic Relationship Dalam Musik Video “Toxic” Oleh Meovv Permadi, Dimas; Adiyanto, Wiwid
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.19726

Fenomena kekerasan dalam hubungan semakin marak terjadi akibat kurangnya kesadaran masyarakat tentang toxic relationship. Isu ini telah disuarakan dalam berbagai macam cara salah satunya melalui musik video. Penelitian ini bertujuan untuk meneliti representasi toxic relationship yang terdapat dalam musik video “Toxic” oleh MEOVV dengan menggunakan teori representasi Struat Hall. Metode yang digunakan dalam penelitian adalah analisis semiotika Charles Sanders Peirce. Penelitian ini menggunakan teknik pengumpulan data melalui dokumentasi dari platform Youtube dengan teknik analisis data menggunakan analisis konten berbasis semiotika Peirce dan teknik keabsahan data dengan triangulasi sumber. Hasil penelitian menujukkan toxic relationship dalam musik video “Toxic” oleh MEOVV direpresentasikan sebagai kebahagiaan palsu, cinta buta, dan rasa takut kehilangan.

Representation of Gender Equality in Ngeri Ngeri Sedap Films Larasati*, Auliya Wahyu; Adiyanto, Wiwid
Riwayat: Educational Journal of History and Humanities Vol 6, No 2 (2023): Social and Religious Aspect in History, Economic Science and Law
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i2.31699

Film can be the means in deliver issue social the one the story alone contains the problem of gender equality in it, as is the reality of social life equality gender able create distance position between women and men. This study uses a descriptive qualitative method using semiotic analysis from Charles Sanders Pierce. The paradigm in research is clinking to the critical paradigm. This research focuses on signs that show gender equality both verbally and non- verbally on screen on certain scene in the film Horrified Sedap. Theory representation Stuart Hall if be associated with issue equality gender in the film Horrified Horrified will show the film as a medium of criticism today because it is still numerous because it is influenced by reality and culture. The findings on gender equality research are discussed in order to carry out the plan. 2) gender equality in obtaining employment opportunities. 3) the attitude of resistance, the attitude of resistance by the female character against the male character and the resistance of the male character against the male character. 4) the right to voice opinions and concerns of both women and men. 5) the existence of success that has arisen thanks to the cohesiveness of the business of women and men.

Framing Respons Hasan Nasbi Kasus Kepala Babi Tempo di Detik.com dan Kompas.com Hidayah, Rofi; Adiyanto, Wiwid
Jurnal Ilmu Komunikasi Vol 15 No 1 (2026): JKMS : Jurnal Ilmu Komunikasi
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

The case of sending a package of pig heads to Tempo journalists on March 19, 2025, sparked widespread attention, particularly after the response of the Head of the Presidential Communications Office, Hasan Nasbi, was deemed to lack empathy. This study aims to examine the framing of Detik.com and Kompas.com regarding this response in the context of terror against journalists and government public communication. The research uses a descriptive qualitative approach with Pan and Kosicki's framing analysis of 14 news articles published between March 19 and April 9, 2025. The findings show that Detik.com presents the issue dynamically by including government clarifications as well as political and ethical criticism, thus highlighting the polemic of elite communication. In contrast, Kompas.com emphasizes the issue of press freedom and the chronology of events at the beginning of the report, then directs the narrative to the government's internal evaluation through the President's acknowledgment of responsibility. Differences in structure and choice of diction demonstrate the media's role in shaping meaning and influencing public perceptions of press terror, state accountability, and the quality of democratic communication.

Representasi Janda dalam Web series Terlanjur Sayang Wiwid Adiyanto; Rr. Pramesthi Ratnaningtyas; Zairi Chairunnisa
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 25, No. 1 June 2026
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v25i1.5171

The problem of the depiction of widows in the media cannot be separated from the discourse on gender inequality. The status of widows in the media tends to be presented homogeneously, namely that women are subordinated. This article explores the discourse construction and representation of widows in Indonesian web series. This research aims to describe the representation of widows broadcast in digital-based media with a focus on the web series Terlanjur Sayang. This research uses a narrative approach with Roland Barthes' semiological method which is supported by narrative analysis by Nick Lacey and Vladimir Propp as an analytical tool. Representation Theory is placed as an academic foundation. The results of the research show that widows are represented as people who are not financially independent, seducers of men, manipulative or deceitful, and people who are treacherous. The placement of widows in the narrative structure is positioned as a party that disturbs the balance and is the cause of social loss. This research also shows that widows are represented through women who colonize men with their symbolic capital. The web series Terlanjur Sayang gives rise to the myth of widows as people who pretend to be naïve.

Resepsi Khalayak Perempuan Terkait Kecemasan Menjadi Ibu Ideal dalam Iklan Prenagen“Siapa Takut Jadi Ibu” Novita Ika Purnamasari; Wiwid Adiyanto
Warta Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 1 (2026): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/g6j3yv36

Iklan Prenagen “Siapa Takut Jadi Ibu” mengusung kampanye ajakan pada perempuan terutama calon ibu untuk percaya diri dan melawan rasa cemas saat masa kehamilan dan persiapan menjadi ibu. Prenagen menggunakan kalimat “Siapa Takut” untuk menantang stigma bahwa menjadi ibu membuat hidup perempuan berubah tidak seru, tidak bahagia, rumit dan membatasi kebebasan. Masalahnya, iklan ini seolah menjadi solusi dan ajakan pada perempuan modern sebagai calon ibu untuk percaya diri, padahal iklan ini mengkomodifikasi kecemasan dan ketakutan dalam logika bisnis yaitu agar produknya dibutuhkan. Alih-alih mengusung pemberdayaan perempuan, iklan ini melanggengkan logika patriarki terkait peran ibu yang ideal dalam masyarakat, bahwa ibu bertanggungjawab atas kehamilan, kesehatan anak, keberhasilan memiliki keturunan dan penjaga moral keluarga. Penelitian ini bertujuan membongkar pemaknaan khalayak yaitu perempuan perempuan sebagai calon ibu maupun perempuan yang sudah menjadi ibu dengan kode dominan atau prefereed reading yaitu kecemasan menjadi ibu dan persiapan dalam menjalankan peran sebagai ibu. Metode analisis menggunakan resepsi khalayak Stuart Hall dengan melibatkan lima informan yang terdiri dari perempuan yang belum menikah, dua perempuan yang sedang hamil namun salah satunya sudah bercerai, serta perempuan yang sudah memiliki anak. Hasil penelitian menunjukan empat informan berada dalam posisi negotiated yang bernegosiasi atas kode dominan iklan berdasarkan pengalaman, pengetahuan, pendidikan, praktek dalam rumah tangga dan latar belakang yang bervariasi sehingga pesan dimaknai secara berbeda oleh masing-masing informan. Hanya ada 1 informan yang berada di posisi oposittional yang menerima pesan teks dalam iklan.

Co-Authors Adememey Maylina Rachma Aen Istianah Afiati Ahmad Khairul Nuzuli Amelia Nuriani Ami Saptiyono Angga Intueri Mahendra P Annisa Rahmasari Asrita, Stara Auliya Wahyu Larasati* Dani Susilo Dhimas Satria Dian Rahmawati Dimas Permadi Durrotun Nafisah Hidayah, Rofi Kadek Kiki Astria Larasati*, Auliya Wahyu Muhammad Kholis Raihan Gusma Naufal Daffa Saputra Nika Arliani Novita Ika Purnamasari Nurfian Yudhistira Nurul Aini, Riska Putra, Eagan Murtadho Dita Putri Ayu Sabrina Raden Arditya Mutwara Lokita Rarashanti Wulandhari Ria Andriani Riski Damastuti Rizqi Ganis Ashari Rr. Pramesthi Ratnaningtyas SITI MUNAWAROH Testymona Gifta Setiawan Vidah Ayu Melati Wahyu Kristian Natalia Winda Oktavia Ningrum Zairi Chairunnisa

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