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Journal : eProceedings of Management

Analisis Kualitas Layanan Terhadap Kepuasan Pelanggan Di Bank Mega Trans Studio Mall Bandung Dengan Kinerja Karyawan Sebagai Variabel Intervening Putri, Ghaisani Khairana; Indriya, Abdurrahman Faris
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
Publisher : eProceedings of Management

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Abstract

This research aims to study how service quality affects customer satisfaction at Bank Mega Trans Studio MallBandung Branch, with employee performance to be labeled as the intervening variable. This research also aims toprovide suggestions to Bank Mega Trans Studio Mall Bandung Branch on how to improve their service andcustomer satisfaction. In this research, case study method was used to investigate the relevant phenomenon. Datacollection was conducted through a survey using questionnaires distributed to 367 Bank Mega customers at TransStudio Mall Bandung Branch. The data was then analyzed by applying classical assumption test and path analysis.This research has a positive impact on the advancement of management science, especially in the field of marketingand customer service. In addition, the results of this research can provide valuable input for Bank Mega TransStudio Mall Bandung Branch in an effort to improve their customer service and satisfaction. From the results of thestudy, it was concluded that service quality and employee performance have a positive and significant impact oncustomer satisfaction. In addition, it was found that employee performance acts as a mediator in the relationshipbetween service quality and customer satisfaction. Keywords-customer satisfaction, employee performance, service quality
Pengaruh Kualitas Informasi Dan Kepercayaan Konsumen Terhadap Niat Beli Dengan Mediasi Jarak Psikologi Sosial Pada Platform E-Commerce Tiktok Himawan, Abdurrahman Faris Indriya; Fadlurahman, Luthfi
eProceedings of Management Vol. 11 No. 2 (2024): April 2024
Publisher : eProceedings of Management

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Abstract

Peningkatan kesadaran pelanggan terhadap barang dan jasa maka penggunaan internet memberikan pengaruhdalam menghasilkan respons konsumen. Peran internet berfungsi sebagai media kominfo (komunikasi daninformasi), selanjutnya bisa diperuntukkan sebagai media untuk melakukan aktivitas dagang elektronik ataudisebut sebagi e-commerce. Tiktok yang mengindikasikan adanya permasalahan pada kualitas informasi (qualityinformation) dan kepercayaan (trust) yang di mediasi oleh psikologi sosial (social physicological) yangberpotensi mempengaruhi niat beli konsumen (purchase intention). Studi ini bertujuan guna mengukur tingkatlayanan, kepercayaan, jarak psikologi sosial, dan niat beli konsumen terhadap produk-produk yang dijual dalamplatform Tiktok. Studi ini memaki metode kuantitatif dengan memakai kuisioner selaku wadah pengumpul datadengan 200 responden yang bertindak sebagai sampel pada studi ini. Studi ini memperoleh pemahaman jikaInformation Quality dan Trust memberikan pengaruh signifikan dan positif terhadap Purchase Intention melaluiSocial Psychological Distancing pada platform e-commerce TikTok. Kata kunci-kualitas Informasi, kepercayaan, niat beli, jarak psikologi sosial