Articles
<![CDATA[PENGEMBANGAN MODEL TAM : EXPERTICE DAN INNOVATIVENESS SEBAGAI VARIABEL MODERATOR STUDI PADA PENGGUNAAN E BANKING ]]>
<![CDATA[Sri Hartini]]>
<![CDATA[ Journal of Business & Banking Vol 1, No 2 (2011): November 2011 ]]>
Publisher : <![CDATA[STIE Perbanas Surabaya ]]>
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DOI: 10.14414/jbb.v1i2.250
<![CDATA[This research has purpose to develop a model of TAM (Technology Acceptance Model). It tries to analyze the role of expertise and innovativeness of the consumers in shaping their attitude. It uses the technique of non random sampling that is accidental sampling. Based on such technique, it gains 105 respondents. It shows that the perceive-easy of use of the products bought by the customers has significant influence towards the customers attitude in e-banking industries. Also, when using the moderating variables, the variables of expertise and innovativeness do not have any role significantly in moderating the relationship between perceive easy of use and the customers attitude towards the transaction in e banking. Again, Perceive usefulness is found to have significant influence on the consumers attitude in using the technology. Besides that, the consumer innovativeness and expertise apply to this condition.]]>
<![CDATA[Virtual reality: aplikasi teknologi untuk peningkatan kunjungan wisatawan ]]>
<![CDATA[Sri Hartini]]>;
<![CDATA[Cathleya Anglelyn]]>;
<![CDATA[Sukaris Sukaris]]>
<![CDATA[ Journal of Business & Banking Vol 9, No 2 (2019): November 2019 - April 2020 ]]>
Publisher : <![CDATA[STIE Perbanas Surabaya ]]>
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DOI: 10.14414/jbb.v9i2.2014
<![CDATA[The development of Indonesia's tourist destinations when supported by technological advances. With a destination, technology can be known and visited. One influence of technology is a virtual reality in the context of destinations. Virtual reality is a technology that allows users to interact with the environment in a virtual world that is simulated by a computer, so users feel they are in that environment. Focus on consumer behavior in choosing tourist destinations associated with virtual reality. Specifically, the research objective is to determine the effect of presence in virtual reality, on perceived enjoyment, attitude toward Virtual reality, and intention to visit destinations. The study population was tourists in East Java, with a purposive sampling method. Samples were asked to play virtual reality in destinations that had never been visited, then they answered questionnaires related to their experiences using virtual reality. The analysis tool uses SEM-PLS. The results show five proposed hypotheses, four hypotheses were accepted and one hypothesis was rejected. Presence influences perceive enjoyment, but presence does not affect attitudes toward virtual reality. Perceive enjoyment influences attitudes toward virtual reality and intention to visit tourist destinations. Attitudes toward virtual reality affect the intention to visit tourist attractions]]>
<![CDATA[Pengaruh Kredibilitas dan Karakteristik Opinion Leader terhadap Behavioral Intention Konsumen pada Media Sosial Instagram ]]>
<![CDATA[Sri Hartini]]>;
<![CDATA[Arbhie Nugraha Hanafi]]>
<![CDATA[ Jurnal Maksipreneur Vol 10, No 2 (2021) ]]>
Publisher : <![CDATA[Universitas Proklamasi 45 Yogyakarta ]]>
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DOI: 10.30588/jmp.v10i2.704
<![CDATA[This study aims to determine the effect of the information source’s credibility and characteristic towards opinion leadership, and the effect of opinion leadership on consumer behavioral intention in social media Instagram. The population in this study were all social media users who use Instagram as their fashion reference. The total sample used in this study was 168 people. The sampling method used in this research is purposive sampling. The result obtained from this study indicates that credibility and characteristic have a significant and positive effect on opinion leadership, and opinion leadership has a significant and positive effect on the intention to interact and intention to follow the advice.]]>
<![CDATA[Pengaruh Webrooming terhadap Confident, Smart Shopping Feeling, User-generated Content, dan Search Process Satisfaction ]]>
<![CDATA[Sri Hartini]]>;
<![CDATA[S. Nurul Hidayati]]>
<![CDATA[ Jurnal Maksipreneur Vol 11, No 1 (2021) ]]>
Publisher : <![CDATA[Universitas Proklamasi 45 ]]>
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DOI: 10.30588/jmp.v11i1.881
<![CDATA[Recently, many people are switching from conventional shopping to digital shopping. even so, people feel that online shopping is less secure. Finally, many consumers search for information through the internet before shopping at brick and mortar stores. This study investigates how webrooming affects consumers’ experience and determines the effect of webrooming on consumer confidence, smart shopping feeling, user-generated content, and search process satisfaction in the beauty industry. The population in this study were all the beauty industry consumers who experience webrooming in the shopping process. The total sample used in this study was 166 people using purposive sampling. The result obtained from this study finds that webrooming has a significant and positive effect on confidence, smart shopping feeling, user-generated content. Both factors, confidence and smart shopping feeling subsequently significant and have a positive effect on search process satisfaction.]]>
<![CDATA[HUBUNGAN ORIENTASI PASAR, STRATEGI BERSAING, KEWIRAUSAHAAN KORPORASI DAN KINERJA PERUSAHAAN ]]>
<![CDATA[Sri Hartini]]>
<![CDATA[ EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 17 No 1 (2013) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya ]]>
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DOI: 10.24034/j25485024.y2013.v17.i1.257
<![CDATA[This study aims to explain the research gap in the relationship of market orientation on firm performance. To explain the gap, this study focused on the role of moderator variables, that are competitive strategy and corporate and entrepreneurship. Unit analysis in the study is Small Medium Entreprise (SMEs) in East Java. This study used 250 samples, but only 120 companies are responded. Hypothesis test by MRA analysis and sub-groups analysis. MRA analysis is used to test the moderating role corporate entrepreneurship on relationship market orientation on firm performance. The study found that higher corporate entrepreneurship increasing the influence of market orientation on firm performance. Sub-groups analysis is used to examine the role of the firms competitive strategy as moderated variables in the relationship of market orientation on firm performance. The study found that the influence of market orientation on firm performance will be different on each difference competitive strategy. The competitive strategy moderating the relationship market orientation on firm performance.]]>
<![CDATA[DETERMINAN LOYALITAS WISATAWAN PADA WISATA BAHARI ]]>
<![CDATA[Sukaris Sukaris]]>;
<![CDATA[Sri Hartini]]>;
<![CDATA[Dien Mardhiyah]]>
<![CDATA[ EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 3 No 4 (2019) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya ]]>
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DOI: 10.24034/j25485024.y2019.v3.i4.4219
<![CDATA[Faktor yang menimbulkan loyalitas wisatawan penting untuk diketahui oleh pengelola layanan tempat wisata, sehingga pengelola harus mampu memberikan nilai tambah bagi wisatawan, seperti menyediakan pengalaman yang berkesan dan menyenangkan bagi wisatawan, pada akhirnya mendorong wisatawan menjadi loyal dengan memberi informasi positif melalui komunikasi dari mulut ke mulut. komunikasi ini dapat menjadikan orang mengunjungi tempat tujuan wisata tersebut tidak hanya memiliki kesadaran merek tetapi dapat ke jenjang loyalitas. Tujuan penelitian ini menyelidiki pengaruh faktor determinan loyalitas wisatawan. Pendekatan penelitian adalah menjelaskan hubungan antar variabel dengan populasi wisatawan yang telah berkunjung, baik yang berada diluar lokasi wisata maupun wisatawan yang sudah atau pernah mengunjungi pada wisata bahari, dengan sampel berjumlah 200 pengunjung. Analisis data menggunakan structural equation modeling dengan program LISREL. Hasil penelitian menunjukkan pengalaman wisatawan setelah berkunjung berpengaruh terhadap nilai yang dirasakan wisatawan, pengalaman wisatawan setelah berkunjung berpengaruh terhadap loyalitas wisatawan dan nilai yang dirasakan wisatawan setelah berkunjung berpengaruh terhadap loyalitas wisatawan pada wisata bahari yang telah dikunjungi.]]>
<![CDATA[ANALISIS POSITIONING SMARTFREN DENGAN PERCEPTUAL MAPPING KONSUMEN DALAM PERSAINGAN PASAR MOBILE INTERNET PROVIDER DI SURABAYA ]]>
<![CDATA[Nandya Whita Moniva]]>;
<![CDATA[Sri Hartini]]>
<![CDATA[ Ekonis: Jurnal Ekonomi dan Bisnis Vol 23, No 1 (2021): JURNAL EKONOMI DAN BISNIS (EKONIS) ]]>
Publisher : <![CDATA[Politeknik Negeri Lhokseumawe ]]>
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DOI: 10.30811/ekonis.v23i1.2183
<![CDATA[This paper intends to analyze Smartfren's position in the competition of Mobile Internet Providers in Surabaya by using Multidimensional Scaling. With Perceptual Map, Smartfren can evaluate marketing strategies that are being carried out by looking at the position of competitors. The study looked at 125 respondents from various circles who knew five brands of Mobile Internet Providers in Surabaya. The results showed that Smartfren had its own differentiation so Smartfren needed to develop a marketing strategy through 5P's (Product, Price, Place, Promotion).Keyword: Multidimensional Scalling, Perceptual Map, Marketing Strategy, Mobile Internet Provider]]>
<![CDATA[The Role of Religiosity and Spirituality on Impulsive Buying ]]>
<![CDATA[Wiwik Maryati]]>;
<![CDATA[Sri Hartini]]>;
<![CDATA[Gancar Candra Premananto]]>
<![CDATA[ al-Uqud : Journal of Islamic Economics Vol. 5 No. 1 (2021): January ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/al-uqud.v5n1.p119-150
<![CDATA[This article aims to analyze religiosity and spirituality's roles to prevent the impulsivity of buying. Impulse buying is an irrational, unplanned, spontaneous buying behavior aimed to seek pleasure and emotional fulfillment. The research method is a literature study of journals related to religiosity and spirituality in customer decision making. The study results concluded that several factors cause impulsive buying, such as less self-control, hedonic lifestyle, and materialism. Furthermore, there are significant roles of religiosity and spirituality in encouraging robust self-regulation to prevent impulse buying. The higher a person's religiosity and spirituality, the better they build powerful self-control for impulse buying. This research is expected to contribute research in consumer behavior with an approach of religiosity and spirituality. ]]>
<![CDATA[Mediating Role of Creativity in Determining Innovation towards Competitive Advantage in Batik Creative Industry Indonesia ]]>
<![CDATA[Wiwiek Harwiki]]>;
<![CDATA[Mujiarto Mujiarto]]>;
<![CDATA[Sri Hartini]]>
<![CDATA[ International Journal of Supply Chain Management Vol 9, No 3 (2020): International Journal of Supply Chain Management (IJSCM) ]]>
Publisher : <![CDATA[International Journal of Supply Chain Management ]]>
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<![CDATA[This study purposed to analyse the effects of (1) innovation on competitive advantage; (2) innovation on creativity, (3) creativity on competitive advantage The analysis used quantitative analysis, and as a descriptive analysis as well as an inferential statistics (SEM-PLS= Structural Equation Modelling-Partial Least Square). 55 respondents has been taken from the population of Batik Craft in East Java. This study proved the interesting findings that the diversity in samples appropriate with the diversity in population if eliminated: (1) product and process indicators of innovation; (2) novelty and elaboration indicators of creativity; and (3) competitive price, rarely found and not easy to be replaced indicators of competitive advantage. Therefore the rest of indicator is organizational innovation for innovation variable; resolution indocator for creativity variable; and 2 indicators for competitive advantage variable are: uniqueness and difficult to imitate. The result of probability value (Tstatistic) through bootstrapping of SmartPLS characteristic demonstrated the significance influence of (1) innovation on competitive advantage; (2) innovation on creativity, (3) creativity on competitive advantage. The result also found that the influence of mediation category of the relationship innovation to competitive advantage through creativity as mediator in complementary partial innovation on competitive advantage.]]>
<![CDATA[Service experience on skin cares customer attitude: the mediating role of self-congruity and functional congruity ]]>
<![CDATA[Kristiningsih Kristiningsih]]>;
<![CDATA[Sri Hartini]]>;
<![CDATA[Indrianawati Usman]]>
<![CDATA[ BISMA (Bisnis dan Manajemen) Vol. 13 No. 1 (2020) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/bisma.v13n1.p37-46
<![CDATA[This paper aimed to provide empirical evidence of the relationship between service experience, self-congruity, functional congruity, and consumer attitude. The hypothesis in this study showed that service experience affected self-congruity and functional congruity which in turn will have an impact on consumer attitude. Data were collected through online surveys, on skin care consumer in East Java Indonesia. Hypotheses were tested using the structural equation modelling technique by WARP PLS. This paper validated the role of service experience as a mechanism facilitating the development of customer's self-congruity and functional congruity toward a skin care clinic. It also found that service experience affected in self-congruity and functional congruity, self-congruity, and functional congruity mediated the relationship between service experience and consumer attitude. ]]>
